Payal Dadariya
Pune
Summary
Results-driven Sales & Marketing professional with 12 years of experience in sales, OEM alliances, relationship management, and equipment financing. Expertise in business development, campaign management, team leadership, and strategic planning to achieve revenue targets. Possess 8 years of frontline sales experience and 4 years in managing OEM partnerships and client relationships, with a proven track record of driving growth and building long-term business relationships.
Overview
12
12
years of professional experience
Work History
Senior Lead - OEM Alliances & Relationship - EF
Bajaj Finance Limited
Pune
01.2025 - Current
- Currently leading OEM Alliances & Relationship Management for Medical and Industrial Equipment Finance, driving strategic partnerships to support business growth.
- Manage end-to-end engagement with OEMs to design customized financing solutions aligned with customer and market needs.
- Build and strengthen long-term relationships with key OEMs to enhance business penetration and drive consistent deal flow.
- Collaborate with OEM sales teams to enable financing support at the point of sale and improve conversion rates.
- Structure and negotiate exclusive financing schemes and programs to boost volumes and strengthen partner engagement.
- Identify and onboard new OEM partners across healthcare and industrial segments to expand the business ecosystem.
- Work closely with internal product, credit, and operations teams to ensure seamless execution of OEM driven business.
- Drive joint business planning with OEMs to achieve mutual growth targets and market expansion.
- Introduced Credit Day Subvention and Leasing options to improve customer affordability, enhance OEM engagement, and drive higher conversion in Medical and Industrial Equipment Finance business.
Regional Sales Manager - North & Central - MEF
Bajaj Finance Limited
Pune
11.2020 - 12.2024
- Spearheaded the setup and growth of the Medical Equipment Finance (MEF) business across North India while supporting Pan-India expansion in collaboration with the central team.
- Developed and executed sales strategies to achieve business targets and scaled the MEF business from scratch to 24Cr through strong partnerships and focused execution.
- Led a team of 8 Business Development Managers and 2 Coordinators across multiple sales channels, ensuring alignment with business objectives and performance goals.
- Built long-term OEM and industry partnerships, successfully empanelling key players such as Philips, Carl Zeiss, Samsung, and Wipro GE and negotiated exclusive schemes to drive business growth and improve conversion.
- Established and managed multiple sales channels to enhance market reach and customer acquisition.
Senior Unit Manager
Bajaj Finance Limited
Pune, Maharashtra
11.2017 - 10.2020
- Scaled the business from scratch to 55 Cr Monthly revenue from Call Centre and 19 Cr Monthly revenue from STP.
- Built Call Centre business for Professional Loans team. Led the team of 40 Call Centre Agents for the lead business and managed the data to ensure high conversion and the target.
- Led the business for STP process, headed a team of 11 PSF’s and managed the data to ensure the desired daily numbers (DRR) are met.
Senior Relationship Manager
Prop Tiger
Pune
11.2014 - 05.2017
- Responsible for F2F meeting with the clients and getting the deal closed also assuring a smooth relationship with them.
- Provided after sales services and assist in Home Loans for the customers.
- Converted prospects into customers by show-casing appropriate Primary Residential properties to the prospects & used leads generated by marketing team to convert them into customers through local activities.
Education
PGDM - Marketing
Indira School of Business Studies
Pune, MH2015
BBA -
St. Aloysius College
Jabalpur, MP2013
12th -
Good Shepherd Convent Sr. Sec. School
Shahdol, MP2010
10th -
Christ Church Girls School
Jabalpur, MP2008
Skills
- Partnerships and Alliances
- Business Development
- Business & Sales Strategy
- Customer Relationship Management
- Business Analysis
- Team management
- Salesforce
Additional Information
- Awarded "Hereos" certificate four times for achieving 1.5x AOP numbers for Equipment Finance.
- Awarded "Real Champion of Champion" for being the best RM Pan India.
- Awarded “SUPERSTAR” certificate for achieving 6x of the target.
- Awarded “SILVER TIGER” certificate for achieving highest net commissions.
Timeline
Senior Lead - OEM Alliances & Relationship - EF
Bajaj Finance Limited
01.2025 - Current
Regional Sales Manager - North & Central - MEF
Bajaj Finance Limited
11.2020 - 12.2024
Senior Unit Manager
Bajaj Finance Limited
11.2017 - 10.2020
Senior Relationship Manager
Prop Tiger
11.2014 - 05.2017
PGDM - Marketing
Indira School of Business Studies
BBA -
St. Aloysius College
12th -
Good Shepherd Convent Sr. Sec. School
10th -
Christ Church Girls School