Prateek Gupta
Bangalore
Summary
Market Research Analyst with over 7 years of expertise in secondary research and market intelligence, focusing on lead generation and competitor analysis. Achievements include driving data enrichment initiatives that boosted revenue across sectors such as Physical & Cyber Security, BFSI, Healthcare, and Manufacturing. Proficient in pipeline acceleration and account-based marketing strategies, utilizing Salesforce and HubSpot to deliver actionable insights that enhance business performance. Recognized for high productivity and effective communication skills, ensuring seamless integration into diverse teams.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Research Analyst
Ambient.ai
Bangalore
07.2023 - Current
- Enriched and validated over 5,000 high-value lead records in Salesforce, improving campaign targeting accuracy by 25%.
- Conducted account profiling and persona research for ABM campaigns, resulting in a 15% higher SDR meeting booking rate.
- Supported webinar and field marketing list-building, increasing event attendance by 20%.
- Collaborated with CSMs to identify account expansion opportunities, leading to $200K+ in the upsell pipeline.
- Research inbound leads, flagging inaccuracies in titles, emails, and phones.
- Evaluated existing market conditions, industry trends, and potential opportunities for business growth.
- Campaign tagging, lead scoring, SDR list building, and exception reporting.
- Support outbound campaigns via ABM research and persona identification.
- Research target accounts using public data, earnings calls, and investor decks.
- Drive webinar and field marketing list-building, and collaborate on campaign design.
- Identified potential markets and market segments with desired customers and gaps for optimum product demand.
Market Research Analyst
Prove Identity
Bangalore
10.2022 - 06.2023
- Researched fintech, crypto, and banking startups for company profiling.
- Delivered competitor benchmarking, sales activity tracking, and segmentation reports.
- Identified opportunities in target segments, and built actionable insights.
- Generated high-quality leads using ZoomInfo, Seamless, and LinkedIn.
- Improved sales processes through regular stakeholder communication.
Research Analyst (Business Intelligence Unit)
Wavteq
Bangalore
04.2021 - 09.2022
- Conducted market research and developed insights for corporate strategy decisions.
- Provided recommendations on market entry, expansion, and product positioning.
- Supported FDI consulting via RFI responses, and source market identification.
- Built investor shortlists and industry blueprints for global clients.
Market Research Executive
Silicon Media
Bangalore
07.2018 - 04.2021
- Focused on North America, Europe, and the APAC market profiling.
- Conducted research on venture capital, investment banking, and PE firms.
- Collected executive contact data, revenue, and company size using various tools.
- Delivered competitor analysis and maintained detailed databases in Excel.
Education
Bachelor of Engineering - Electrical Engineering
Rajiv Gandhi Prodyogiki Vishwavidyalaya
Bhopal, MP01.2016
Class XII -
Govt. Boys HSC School
Harpalpur, MP01.2012
Class X - Mathematics
Vivekanand HSC School
Harpalpur, MP01.2010
Skills
- Salesforce CRM
- Lead generation
- Market research
- Qualitative research
- Customer segmentation
- Lead scoring
- Account profiling
- Competitive analysis
- Salesforce management
- HubSpot CRM
- ZoomInfo
- LinkedIn Sales Navigator
- Data enrichment expertise
- Hunterio
- NeverBounce
- Crunchbase
- ChatGPT (GPT-5)
- Gammaai
- Google Gemini
- Google Sheets
- Microsoft Excel
- Microsoft Power BI
- Notebook LLM
Certification
- HubSpot Marketing Hub
- HubSpot Inbound Marketing
- ZoomInfo SalesOS
- Microsoft Excel
- Microsoft Power BI
Timeline
Marketing Research Analyst
Ambient.ai
07.2023 - Current
Market Research Analyst
Prove Identity
10.2022 - 06.2023
Research Analyst (Business Intelligence Unit)
Wavteq
04.2021 - 09.2022
Market Research Executive
Silicon Media
07.2018 - 04.2021
Bachelor of Engineering - Electrical Engineering
Rajiv Gandhi Prodyogiki Vishwavidyalaya
Class XII -
Govt. Boys HSC School
Class X - Mathematics
Vivekanand HSC School
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