Work Preference
Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic
Prateek Gupta
Open To Work

Prateek Gupta

Bangalore

Work Preference

Desired Job Title

Marketing Research AnalystMarket Research AnalystResearch Analyst (Business Intelligence Unit)Market Research Executive

Work Type

Full Time

Location Preference

RemoteOn-SiteHybrid

Important To Me

Flexible work hoursHealthcare benefitsCompany CultureCareer advancementWork-life balancePersonal development programsWork from home optionPaid time offTeam Building / Company RetreatsPaid sick leave401k matchStock Options / Equity / Profit Sharing

Summary

Market Research Analyst with over 7 years of expertise in secondary research and market intelligence, focusing on lead generation and competitor analysis. Achievements include driving data enrichment initiatives that boosted revenue across sectors such as Physical & Cyber Security, BFSI, Healthcare, and Manufacturing. Proficient in pipeline acceleration and account-based marketing strategies, utilizing Salesforce and HubSpot to deliver actionable insights that enhance business performance. Recognized for high productivity and effective communication skills, ensuring seamless integration into diverse teams.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Marketing Research Analyst

Ambient.ai
Bangalore
07.2023 - Current
  • Enriched and validated over 5,000 high-value lead records in Salesforce, improving campaign targeting accuracy by 25%.
  • Conducted account profiling and persona research for ABM campaigns, resulting in a 15% higher SDR meeting booking rate.
  • Supported webinar and field marketing list-building, increasing event attendance by 20%.
  • Collaborated with CSMs to identify account expansion opportunities, leading to $200K+ in the upsell pipeline.
  • Research inbound leads, flagging inaccuracies in titles, emails, and phones.
  • Evaluated existing market conditions, industry trends, and potential opportunities for business growth.
  • Campaign tagging, lead scoring, SDR list building, and exception reporting.
  • Support outbound campaigns via ABM research and persona identification.
  • Research target accounts using public data, earnings calls, and investor decks.
  • Drive webinar and field marketing list-building, and collaborate on campaign design.
  • Identified potential markets and market segments with desired customers and gaps for optimum product demand.

Market Research Analyst

Prove Identity
Bangalore
10.2022 - 06.2023
  • Researched fintech, crypto, and banking startups for company profiling.
  • Delivered competitor benchmarking, sales activity tracking, and segmentation reports.
  • Identified opportunities in target segments, and built actionable insights.
  • Generated high-quality leads using ZoomInfo, Seamless, and LinkedIn.
  • Improved sales processes through regular stakeholder communication.

Research Analyst (Business Intelligence Unit)

Wavteq
Bangalore
04.2021 - 09.2022
  • Conducted market research and developed insights for corporate strategy decisions.
  • Provided recommendations on market entry, expansion, and product positioning.
  • Supported FDI consulting via RFI responses, and source market identification.
  • Built investor shortlists and industry blueprints for global clients.

Market Research Executive

Silicon Media
Bangalore
07.2018 - 04.2021
  • Focused on North America, Europe, and the APAC market profiling.
  • Conducted research on venture capital, investment banking, and PE firms.
  • Collected executive contact data, revenue, and company size using various tools.
  • Delivered competitor analysis and maintained detailed databases in Excel.

Education

Bachelor of Engineering - Electrical Engineering

Rajiv Gandhi Prodyogiki Vishwavidyalaya
Bhopal, MP
01.2016

Class XII -

Govt. Boys HSC School
Harpalpur, MP
01.2012

Class X - Mathematics

Vivekanand HSC School
Harpalpur, MP
01.2010

Skills

  • Salesforce CRM
  • Lead generation
  • Market research
  • Qualitative research
  • Customer segmentation
  • Lead scoring
  • Account profiling
  • Competitive analysis
  • Salesforce management
  • HubSpot CRM
  • ZoomInfo
  • LinkedIn Sales Navigator
  • Data enrichment expertise
  • Hunterio
  • NeverBounce
  • Crunchbase
  • ChatGPT (GPT-5)
  • Gammaai
  • Google Gemini
  • Google Sheets
  • Microsoft Excel
  • Microsoft Power BI
  • Notebook LLM

Certification

  • HubSpot Marketing Hub
  • HubSpot Inbound Marketing
  • ZoomInfo SalesOS
  • Microsoft Excel
  • Microsoft Power BI

Timeline

Marketing Research Analyst

Ambient.ai
07.2023 - Current

Market Research Analyst

Prove Identity
10.2022 - 06.2023

Research Analyst (Business Intelligence Unit)

Wavteq
04.2021 - 09.2022

Market Research Executive

Silicon Media
07.2018 - 04.2021

Bachelor of Engineering - Electrical Engineering

Rajiv Gandhi Prodyogiki Vishwavidyalaya

Class XII -

Govt. Boys HSC School

Class X - Mathematics

Vivekanand HSC School
Prateek Gupta