Prathik . T . Shetty
Mangalore
Summary
Driven Business Development Executive with a proven track record at FirstCry (Brainbees Solutions Ltd), enhancing annual revenue by 20% through strategic franchisee investments and store launches. Demonstrated exceptional negotiation skills. Specialized in identifying high-value investment opportunities and executing market penetration strategies effectively.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Business Development Executive
FirstCry( Brainbees Soultions Ltd)
Bangalore
01.2024 - Current
- Acquired high-value franchisee investors, securing investments between Rs.80 Lakhs to Rs.1Cr significantly boosting brand presence and market reach
- Identified and evaluated properties for company-owned stores, ensuring optimal locations and sizes (1500 to 4000 Sqft) to meet business objectives
- Coordinated legal and regulatory processes, collecting and verifying property documents, liaising with landlords and legal teams, and ensuring property registration with the Sub Registrar Office
- Ensured timely store openings with projected sales targets by effectively coordinating between landlords and project teams, overseeing property handover, and ensuring completion of landlord scope of work
- Launched 6 large retail formats, 3 small formats, 4 franchisee stores and 1 factory outlet, Increasing annual revenue by 20%
Business Development Intern
Payhuddle Solutions Pvt Ltd
04.2023 - 06.2023
- Performed competitor benchmarking to improve adoption and devised marketing strategies for the acquisition of growth clients
- Analyzed payment ecosystem in South America and Central America through market research to identify potential customers, competitors, and partners
- Identified 30+ potential partners, 4 competitors and 100+ potential customers
- Formulated Go-to-market strategies for payment solution products, driving successful market penetration and adoption
- Increased sales by 5% by tailoring marketing campaigns to resonate with specific customer segments, resulting in higher conversions
Articled Audit Assistant
Ballakuraya & Associates
08.2017 - 08.2020
- Helping clients make critical financial decisions by tracking the company's Finances, finding solutions to their problems and giving them ideas to leverage their financial performance
- Proficiently executed Internal and stock audits, demonstrating keen attention to detail
- Additionally, expertly computed income and prepared income tax returns for diverse types of assessments
- Developed Tax Audit solutions for 50+ clients and ensured compliance by providing accurate, timely tax audits to achieve revenue neutrality via hands-on system management
Education
MBA - Marketing And IT
T A Pai Management Institute
Manipal03-2024
BCOM -
Mangalore University
Mangalore06-2017
Class XII -
St Alloysius College
Mangalore03-2014
Class X -
Milagres School
Mangalore04-2012
Skills
- Microsoft Excel
- Power BI
- SAP FICO
- Time management
- Effective negotiator
- Business development and planning
Extracurricular Activities
- Sports, Won 2nd place in the Inter-school Shot Put competition where 10 schools were part of the competition., 2014
- Led a team of seven to organize the Inter-College fest during the third semester in BCOM., 2017
Certification
- SAP FICO, Empowered with in-depth knowledge of SAP's FICO modules, enabling precise control over financial transactions, robust reporting, and efficient cost management to drive organizational success., 2022
- Project Management, Acquired essential project management skills and methodologies through this comprehensive course, equipping myself with the tools to successfully plan, execute, and oversee projects across various industries., 2023
Projects
- Admissions Process: IS System, prepared a detailed report on streamlining the TAPMI MBA admissions with advanced information systems Led stakeholder engagement, ensuring a seamless, applicant-focused process. Boosted efficiency, streamlined communication, and leveraged data for strategic decisions.
- Integrated Brand Management Analysis, Elevated Godrej Magics brand impact through meticulous brand equity assessment, extensive brand audit, and insightful brand report cards. Employed diverse strategies, from market research to consumer surveys, achieving comprehensive brand enhancement.
Timeline
Business Development Executive
FirstCry( Brainbees Soultions Ltd)
01.2024 - Current
Business Development Intern
Payhuddle Solutions Pvt Ltd
04.2023 - 06.2023
Articled Audit Assistant
Ballakuraya & Associates
08.2017 - 08.2020
MBA - Marketing And IT
T A Pai Management Institute
BCOM -
Mangalore University
Class XII -
St Alloysius College
Class X -
Milagres School