Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Timeline
Generic

Prathyusha Madarapakam

Hyderabad

Summary

  • Experienced IT professional with over 12 years of total experience. Have around 11 years of experience in AEM, and around 1 year of experience in AEP.

AEM -

  • Experience in different versions of AEM, from CQ5.5 to AEM 6.5.
  • Experience in components, sightly, and clientlibs.
  • Experience in editable templates, content fragments, and experience fragments.
  • Experience in reporting tools in AEM.
  • Experience with ACS Commons, AEM Launches, Page Exporter, etc., in leveraging the out-of-the-box functionalities.
  • Experience in user and group management in AEM.
  • Experience in OSGI services, OSGI components, and OSGI configurations.
  • Experience in Sling Models, Sling Servlets, Workflows, and Workflow Launchers.

AEP -

  • Experience in creating profiles, event schemas, datasets, and audiences.
  • Experience in creating HTTP API source connections, creating data flows, and cURL commands.
  • Experience in creating and configuring Datastreams, Tags, Extensions, Rules, Data Elements, etc.
  • Holds Adobe Experience Platform, RTCDP Business Practitioner Certification
  • Integration of AEM with AEP, and Adobe Target via Web SDK.
  • Hands-on experience in AEP Web SDK and Mobile SDK.
  • Created destinations, activated the audience to Adobe Target.
  • Worked on the Adobe Data Layer JSON format and fetched the data layer values into AEP.
  • Experience in creating and configuring connections, dataviews, projects, metrics, dimensions, and building reports in CJA.
  • Experience in creating audiences, activities in Adobe Target

Overview

13
13
years of professional experience

Work History

Consultant – Adobe Experience Platform - RTCDP

IBM
01.2024 - Current
  • Worked for aviation client where they had Martech team which included AEM, AEP, CJA, Adobe Target, Sprinkler, Google Analytics etc.
  • For the newsletter subscription use case, where users subscribe from AEP and data is to be flown into AEP. Have worked on integrating AEM with AEP Web sdk. Have worked on creating Profile and Event Schemas, created datasets. Have created http api connection for the profile data to flow into AEP. Have worked on AEP Web sdk for the event data to flow into AEP. Configured dataset as upsert enabled
  • Created non-xdm compatible http api connection, when created the curl commands which needs to be implemented by AEM teams
  • For the different booking events, like page view, flight search, flight selection etc have integrated AEP Web sdk with the React application and integrated AEP Mobile sdk with mobile application.
  • For the react application profile creation, have integrated with G360 to AEP, incoming profile data from G360 to AEP via http api connection which is XDM compatible, and Authentication enabled.
  • Worked on capturing different booking events, where worked on solutioning the schema structure, json structures for both Web and Mobile, created the SDR, adobedatalayer json which the application teams need to send the data via the data layer using those json structure etc
  • Worked on creating reports in CJA by the KPI’s provided by the business. Have used the out of the box metrics and dimensions, also used custom ones
  • Worked on doing few use cases in Adobe Target where need to show the personalized content based on anonymous user geolocation, newsletter subscribers and non-subscribers, new visitors in AEM website

Team Lead/Subject Matter Expert - AEM

Trantor
12.2019 - 12.2023
  • I worked as a Team Lead and AEM (SME) for clients from different industries like Travel Insurance and Information etc
  • Main Responsibilities as SME :
  • Explored AEM Launches, Reporting tools in AEM, delivering client sessions and documentation
  • Explored and demonstrated ACS Commons features, reducing operational effort through effective usage demonstrations.
  • Proficient in AEM reporting, crafting diverse reports tailored to client needs, resulting in significant efficiency gains. Utilized ACS Commons Reports, Bulk Editor Reports, and Query Builder Reports to meet reporting requirements effectively
  • Provided effective solutions leveraging out-of-the-box features, serving as AEM SME for WebOps with technical guidance.
  • Helping in setting up of new site structures, configurations etc during migration of new websites.
  • Engaging with cross-functional teams, including project managers, site owners, analytics teams, WebOps, and Eloqua teams, to offer comprehensive technical support and collaboration.
  • Designed and enabled the out of the box Workflows for different use cases
  • Led end-to-end execution of CMS Cleanup initiatives across environments, conducting preliminary analysis for efficient site management.
  • Main Responsibilities as Team Lead :
  • Conducted estimations for time, effort, and resource requirements.
  • Facilitated multiple AEM training sessions for the react team.
  • Collaborated with the React team to set up SPA Editor with React, involving SPA Page Template and mapping AEM components with React
  • Issued a coding checklist to the team and conducted code reviews.
  • Contributed to various content migration projects through authoring.
  • Managed tasks related to Editable Templates, policies, Content Fragments, and Experience Fragments.
  • Utilized Bulk Editor and Query Builder tools for generating client-specific reports in content migration projects.
  • Worked on tools such as Workfront, ADO, Browser Stack, JIRA, etc., for user core functionalities.

AEM LEAD

Net Solutions
05.2019 - 12.2019
  • Main Responsibilities
  • Provided documentation related to AEM local and development setup, best practices, AEM Architecture etc
  • Published blogs on AEM Topics on the company’s website
  • Worked on configuring the Translation Connector with AEM
  • Analysed on the content and the component properties to be translated
  • Worked on creating and setting up translation rules
  • Worked on POC, where have developed and implemented custom AEM components, including user creation from Excel data, touch UI components, login pages, and Closed User Groups with configurations for user and admin profile pages.
  • Enhanced DAM functionality by creating components for uploading and displaying PDFs, implementing user administration features for suspension, and working on synchronization of both users and PDF assets across multiple publish instances.

AEM Lead Developer

Netparticipate Solutions
03.2018 - 09.2018
  • Main Responsibilities
  • Analysed content migration from Oracle Inquira to AEM 6.2, defining templates and components
  • Partnered with design teams to create wireframes for various templates and components.
  • Worked on Migration Scripts to move the data from XML files to AEM
  • Worked on component development using HTL,Touch ui, Clientlibs and backend development using Sling models, Sling Servlets,OSGI Services etc
  • Planned and scheduled content migration releases and client change requirements.
  • Defined workflow steps for future activation and deactivation processes.
  • Developed a comprehensive user manual providing guidance on template and component usage, along with workflow steps for users.

AEM Developer

Trantor
08.2015 - 02.2018
  • Main Responsibilities:
  • Integrated AEM with SQL Database using JDBC pool connection for custom analytics implementation, executing various queries for data manipulation.
  • Executed diverse queries from AEM to SQL Database for data manipulation, including insertion and updating.
  • Extracted data from the database, generating CSV reports, and employed predicate map queries for efficient data search in the AEM repository.
  • Utilized event listeners for node modification, JavaScript for client-side validations, and Apache FOP in custom workflow steps for PDF generation.
  • Developed a custom authentication handler, services, and components
  • Implemented ACS Commons error handler and custom tag libraries for enhanced functionality.
  • Worked on the migration of a client site to AEM, ensuring seamless transition and functionality
  • Explored AEM Communities, customizing features for blog sites, and developed a blog site from scratch with template and component creation, employing custom CSS, HTML, and JavaScript for design and functionality.
  • Developed components to showcase explicit views of asset metadata
  • Implemented cron jobs for generating custom renditions and rendition titles upon asset upload, displaying assets and their renditions on pages

Product Specialist

Tata Consultancy Services
08.2012 - 07.2015
  • Main Responsibilities
  • Provide technical solutions and designs, implementing and building templates and components.
  • Propose innovative solutions leveraging CQ5/AEM WCM platform to address business problems.
  • Contribute to monthly releases by working on projects, creating new components, and implementing social share components.
  • Identify high value keywords for organic search opportunity
  • Own release management activities, utilizing build automation tools like SVN, MAVEN, and Continuous Build Integration framework HUDSON

Education

B.Tech - CIVIL

Pondicherry University
IN
05-2012

Skills

  • Adobe Experience Manager 6x
  • Adobe Experience Platform - RTCDP
  • Adobe Experience Platform - Data Collection
  • Adobe Experience Platform - Customer Journey Analytics

Languages

English - Fluent, Hindi - Fluent, Telugu - Fluent

Accomplishments

  • Adobe Experience Platform - RTCDP - Business Practitioner

Timeline

Consultant – Adobe Experience Platform - RTCDP

IBM
01.2024 - Current

Team Lead/Subject Matter Expert - AEM

Trantor
12.2019 - 12.2023

AEM LEAD

Net Solutions
05.2019 - 12.2019

AEM Lead Developer

Netparticipate Solutions
03.2018 - 09.2018

AEM Developer

Trantor
08.2015 - 02.2018

Product Specialist

Tata Consultancy Services
08.2012 - 07.2015

B.Tech - CIVIL

Pondicherry University

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Prathyusha Madarapakam