PRATIBHA AGRAWAL
Summary
Seasoned product management professional with 7+ years of experience. Outcome driven, bringing expansive product lifecycle knowledge. Proven track record in leading 0-1 initiatives, doing fast and iterative product development and releasing MVPs. Adept in leading growth initiatives to optimize user journeys, conduct market research and identifying revenue streams.
Overview
8
8
years of professional experience
Work History
Senior Product Manager
Hiver
07.2023 - 01.2024
- Drove Product-Led-Growth (PLG) charter and launched key initiatives to improve the trial conversion rate
- Built a flow for generating Product Qualified Leads (PQLs) via the product which helped realize an additional revenue of $20k ARR
- Established processes for gathering customer feedback on existing products and drove data-centricity in the organization by building dashboards (customer request hotpots for roadmapping and prioritization)
- Strategically built key features on the highest plan, to realize additional revenue of $196k ARR from upgrades and monetized add-ons
- Executed market research for Al integration in helpdesk category, along with building the Al roadmap for Hiver
- Mentored other APMs and Product Analysts on the team
Product Manager
Hiver
01.2021 - 06.2023
- Led the transformation of Hiver from an email-centric tool to a multichannel helpdesk (Live Chat, WhatsApp, Dialer), serving customers with a combined worth of $400k ARR
- Built these products from scratch (0-1 journey): Identified market trends, analyzed competitive landscape to develop new products, developed comprehensive product roadmaps to ensure alignment with business goals and customer needs
- Collaborated cross-functionally with engineering, design, marketing, sales and operations teams to define requirements and release strategy for new products
- Built Hiver's integration marketplace by not just ideating & building a suite of integrations but also establishing strategic partnerships with third parties for joint marketing and lead exchange (One such partnership was Hiver-Aircall integration which resulted in generation of 20 leads and a revenue conversion of $14k ARR)
Associate Product Manager
Hiver
08.2019 - 12.2020
- Conceptualised & led the development of Hiver mobile app from scratch to getting adopted by 33% customers, mitigating a key negative aspect identified in NPS surveys.
Associate Product Manager
Kony
04.2018 - 05.2019
- Responsible for releasing the MVP of a retail banking application for financial institutions to onboard customers digitally
- Drove product vision and custom implementation for a credit union across 7 different teams and 4 different time zones.
Co-founder
Jarita
11.2017 - 02.2018
- Responsible for end to end ideation, strategy and execution
- Mentored 11 interns for industry, product and user analysis in 5 Tier-1 cities of India
- Partnered with 15 artisans & connected with over 50 environmentalists.
Associate Product Manager
Agrostar
06.2016 - 10.2017
- One-stop solution for all agri-needs of Indian farmers, with an m-commerce platform
- AgroEx, a last mile delivery solution to enable next-day deliveries in remote villages: Drove development for features like delivery tracking, payments, digital wallets
- AgriDoctor, a plant disease detection app powered by Al: Responsible for releasing the POC with a lean team of 3, while also wearing the hat of a UX designer.
Education
MSc. (Hons.) Mathematics -
BITS Pilani
01-2016
B.E. (Hons.) Electronics & Instrumentation -
BITS Pilani
01-2016
Skills
- Product life cycle management, product discovery, product requirement gathering, prioritization, product roadmap, product launch, scrum & agile methodology
- Product vision, product strategy, user research, market research, competitive analysis
- UI/UX design, user journey mapping, user stories, wireframing, documentation and copywriting
- Effective stakeholder management, presentation, storytelling, cross functional collaboration
- Data instrumentation, data analysis, monitoring product KPIs
- Figma, Miro, Jira, Productboard, Hubspot, Asana,
Notion, MS Excel, MS Powerpoint - Google Analytics, Mixpanel, Gainsight, Segment, Looker
- SQL, MS Excel, APIs, Postman
Timeline
Senior Product Manager
Hiver
07.2023 - 01.2024
Product Manager
Hiver
01.2021 - 06.2023
Associate Product Manager
Hiver
08.2019 - 12.2020
Associate Product Manager
Kony
04.2018 - 05.2019
Co-founder
Jarita
11.2017 - 02.2018
Associate Product Manager
Agrostar
06.2016 - 10.2017
MSc. (Hons.) Mathematics -
BITS Pilani
B.E. (Hons.) Electronics & Instrumentation -
BITS Pilani
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