Pratik Agarwal
Paid Search Strategist
Hyderabad
Summary
Strategic professional with robust background in developing and executing high-impact plans. Skilled in market analysis, project management, and leveraging data insights to drive growth. Strong focus on team collaboration and adaptability, ensuring consistent achievement of goals. Proven ability to navigate complex challenges and deliver results in fast-paced environments.
Overview
8
8
years of professional experience
2016
2016
years of post-secondary education
4
4
Certifications
Work History
Paid Search Strategist
Brainlabs Digital
05.2023 - Current
- Lead a team of specialists, overseeing task delegation, performance reviews, and mentorship to ensure campaign success.
- Led and optimized paid search campaigns for both B2B (3–4 years) and B2C (2–3 years) businesses, demonstrating deep expertise in audience segmentation, funnel strategy, and ROI-driven performance across diverse industries.
- Communicate & Collaborate with clients to provide campaign updates, performance insights & recommendations for improvement
- Deliver bi-weekly/monthly performance reports with actionable insights, leveraging tools like Google Analytics, SA360, and Looker Studio.
- Strengthen client relationships through regular syncs, presenting results, and aligning strategies with business goals.
- Developed strategies for paid search campaigns, including keyword research, bid management, ad copy optimization, and A and B testing.
- Work with cross-functional teams, including creative, media, and strategy, to deliver successful campaigns on time and within budget.
- Implemented innovative solutions for optimizing processes, resulting in increased efficiency and reduced costs.
- Developed comprehensive strategies by analyzing market trends and consumer behavior to drive business growth.
Sr. Paid Search Specialist
Groupm
05.2022 - 04.2023
- Daily optimization and testing of PPC campaigns for continual improvement across all search channels including Google Ads, Bing Ads and Yahoo Ads
- Coordinate the execution of strategic SEM plans that integrate with the organization's marketing initiatives to meet revenue & ROAS goals
- Hands on experience on Advertising and Campaign Management tools like Google Ads, Bing Ads, SA 360 for campaign management, cost analysis and reporting
- Building and Execution of Strategy for the clients Paid accounts to meet their business objectives
- Creating and analyzing weekly/bi-weekly reports on SQR, Pacing, Anomaly, Opti score, Keywords Gap analysis etc
- With insightful commentary
- Defining campaign budgets, aligning campaign goals, and ensuring adherence to search optimization principles
- Responsible for Client relations and End-to-End delivery of the client request, tasks and projects
Sr. Project Coordinator
Keywords Studios
07.2021 - 02.2022
- Provide forecast and dashboard view of various project specific tracker to ensure things are under control and escalate as required if any support needed from other functions
- Responsible for providing timely updates to the PM/client on deliveries and schedules and work closely with the marketing manager
- Collaborate with cross-functional teams, such as graphic designers and content creators, to ensure effective ad creatives and landing pages
- Discuss deadlines and requirements with Project managers
- Establish and maintain excellent relationships with clients globally
Sr. Account Manager
Google Operations Center
07.2019 - 08.2020
- Assisted clients with resolving account-related issues such as policy violations, billing errors, and campaign disapprovals, ensuring smooth and compliant ad operations.
- Seek out new opportunities via new ad groups, ad copy testing, landing page optimizations, and keyword expansion
- Planning and Execution of PPC and SEM campaigns across multiple channels
- Sound knowledge of campaign managements tools like Google Ads, Microsoft Ads and SA 360
- Create and optimize Google Ads campaigns based on the client's requirements and business goals
- Manage and optimize Search/Display campaigns across multiple devices
- Develop PPC strategies to increase online visibility
- Collected Team's weekly and monthly data for reporting and performance review
Sr. Product Executive
Cognizant
08.2018 - 07.2019
- Developed campaigns and specific marketing strategies for clients
- Media Planning and Projections for lead generation and brand awareness
- Execution and optimization of campaigns across SEM channels to meet clients business objectives
- Worked closely with clients to ensure a successful delivery of Marketing campaigns
- Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules
- Trained on complete Google Ads and Analytics to provide support to clients across different markets globally
Technical Support Associate
Tech Mahindra
04.2017 - 07.2018
- Resolved issues with systems, hardware and telephones quickly and accurately
- Offered remote support for cloud-based and web-based clients via phone, email and chat
- Offered live Technical support to the customers experiencing issues with their Internet
- Troubleshooting using different tools to come to a correct resolution
- Managed teams' data for weekly performance review to Reporting Manager
Education
Bachelor of Engineering -
Shri Shankaracharya College of Engineering and Technology
Skills
PPC campaign management
Certification
Google Ads Search
Languages
- English, Fluent
- Hindi, Fluent
Affiliations
Leadership and Event Management
- President, [Information Technology, SSCET] (2015-2016)
Spearheaded 5+ mid to large-scale college events (tech fests, workshops) with 200+ combined attendees, overseeing logistics, budgets, and team coordination.
Secured sponsorships worth ₹1.5L+ from local businesses and tech firms by pitching event visibility benefits.
Collaborated with 15+ student volunteers to ensure seamless execution.
Competitions and Achievements
- Solved 3/5 complex algorithmic problems without an IDE, under time constraints, competing against 50+ participants
- Recognized for quick debugging and efficient code structuring in C/C++
Accomplishments
- Recognized as a key contributor in developing an AI-powered copywriting tool that generates high-performing ad headlines and descriptions for marketers
- Tool reduced creative development time by 40% and improved CTR by 15% for over 50 campaigns
- Collaborated on building a real-time marketing alert system that tracks anomalies in KPIs (CTR, CPC, conversions), keyword status changes, and suggests optimizations
- System enhanced proactive campaign management, cutting manual monitoring efforts by 30% across more than 10 client accounts
Awarded [Build for the Future] (2023)
🏆 Awarded [BrainSpark] (2024)
Timeline
Paid Search Strategist
Brainlabs Digital
05.2023 - Current
Sr. Paid Search Specialist
Groupm
05.2022 - 04.2023
Sr. Project Coordinator
Keywords Studios
07.2021 - 02.2022
Sr. Account Manager
Google Operations Center
07.2019 - 08.2020
Sr. Product Executive
Cognizant
08.2018 - 07.2019
Technical Support Associate
Tech Mahindra
04.2017 - 07.2018
Bachelor of Engineering -
Shri Shankaracharya College of Engineering and Technology
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