Pratik Bhabhalia
Mumbai
Summary
~ Building brands, shaping cultures, and driving billion-dollar business impact by transforming creative ideas into industrydefining content ecosystems.~
Overview
13
13
years of professional experience
Work History
Senior Producer
Times Network
Mumbai
01.2024 - 01.2025
- Pioneered strategic content leadership, driving innovative, multi-industry campaigns like 'Beyond Banking,' 'Greenscape by Gyproc,' and 'Investor Class,' while orchestrating summits and awards such as India Sports Summit & Awards and MINT Finance Summit, Received risk management Insurance award.
- Spearheaded the conceptualization and execution of multi-format (TV, print, digital, and social media, cross-industry content campaigns, blending creative storytelling with brand messaging to drive audience engagement and client objectives.
- Orchestrated high-impact corporate campaigns including 'Beyond Banking' for Muthoot Mercantile, 'Protecting Pathways' featuring Kotak's guaranteed income plan, and 'Secure Steps' integrating Kotak's solutions for early retirement journeys.
- Drove content innovation through 'Greenscape by Gyproc', spotlighting sustainability and green architecture, and 'Tech Craft' for Deutsche Bank, focusing on tech-driven financial solutions.
- Piloted diversity and inclusion narratives with platforms such as 'RevolutioNARI Awards', honouring women farmers, and 'The Kerala Collective', promoting Kerala's tourism and trade sectors.
- Curated 'Investor Class' with Motilal Oswal, 'TradeLoop' for young investors, and 'MSME Momentum' for Tata Tele Business.
- Directed marquee IPs including India Sports Summit & Awards and MINT 2024 Finance & Investment Summit.
- Piloted impactful campaigns such as 'Meta WhatsApp Yatra', fostering digital adoption among small retailers in Tier 2 cities, and 'SafeSpark 2024', a safety and compliance series for the power and energy sector.
- Delivered high-stakes competitive platforms such as 'CodeMaster India', showcasing top coding talent.
- Amplified national infrastructure narratives through 'UltraTech - Banega Toh Badhega India', positioning UltraTech Cement as a key enabler of India's development journey.
- Executed 'Vital Steps', healthcare campaign honouring medical professionals, strengthening network's social impact initiatives.
- Interacted directly with top leadership, including questioning briefs and strategies when necessary for business sanity.
- Built partnerships with ecosystem players, celebrities, and key industry stakeholders.
- Revamped approaches and narratives for clients ensuring their communication strategies were credible and logical.
Executive Producer
Zee Entertainment Enterprises
Mumbai
01.2016 - 01.2021
- Steered creative leadership, pioneering content innovation, and high-impact program launches such as 'SaReGaMaPa Lil Champs' and India's first Bollywood quiz show, while spearheading multimillion-dollar productions, driving over $1B revenue contribution.
- Directed creative ideation and content development by collaborating with writers, directors, and producers to conceptualize original program formats, storylines, and scripts.
- Recognized for launching first religious show on Hindi General Entertainment Channel, opening a new genre in mainstream entertainment.
- Designed marketing and promotional campaigns to ensure blockbuster success of projects across film, TV, and web platforms.
- Directed production operations, overseeing a team of 70 personnel to drive seamless pre-production, shoot execution, and postproduction including editing, sound, and special effects.
- Managed all aspects of production delivery, from ideation to on-air execution, maintaining high creative and operational standards.
- Led casting, crew hiring, and contract negotiations, ensuring resource optimization and cost-effective production delivery.
- Oversaw legal & regulatory compliance across productions, ensuring adherence to copyright, intellectual property, & industry norms.
- Identified production inefficiencies and spearheaded improvement initiatives, enhancing operational effectiveness.
- Secured project funding from senior leadership, sponsors, and investors to fuel production pipelines and strategic projects.
- Delivered over a billion-dollar revenue contribution to company within 5 years through content launches & monetization strategies.
- Elevated productivity and efficiency by coaching and mentoring production teams, fostering a culture of continuous improvement.
Producer
Sony Pictures Networks (MSM Pvt. Ltd.)
Mumbai
01.2014 - 01.2016
- Entrusted with the responsibility to lead end-to-end creative strategy, program development, and high-stakes production management for marquee shows like 'Kaun Banega Crorepati,' 'Kapil Sharma Show,' and 'Crime Patrol,' driving record-breaking TRPs (KBC - 4.2 TRP). Delivered 30+ stories and segments across flagship shows.
- Led conceptualization, planning, and development of new television programs, collaborating with the creative core team and pitching concepts to senior management for approvals.
- Rolled out new content formats & segments in collaboration with on-air talent & senior creative leaders to strengthen engagement.
- Contributed to post-launch analysis, evaluating program performance and driving strategies for TRP improvement.
- Led rights negotiations, evaluated pitches, and analysed market and competitor trends to build a high-impact content pipeline.
- Spearheaded strategic content acquisitions - including The Kapil Sharma Show (from Colors) and KBC (from Star Plus) - boosting TRPs and strengthening network positioning.
- Spearheaded selection, onboarding, and management of artists, directors, and crew members for films, shows, and web series, ensuring alignment with project requirements and creative goals.
- Governed all production operations, from location scouting and casting to shoot management, ensuring smooth coordination.
- Led vendor identification & negotiation, establishing relationships for timely and quality delivery of production resources.
- Managed legal documentation processes for artists and crew, ensuring compliance with company policies and industry standards.
- Controlled and monitored project budgets, driving accurate forecasting, cost tracking, and profitability.
- Negotiated content rights, talent deals, and licensing agreements for multiple flagship properties.
- Instituted cost-saving measures and identified alternate revenue streams, enhancing operational efficiency.
- Liaised cross-functionally with marketing, PR, on-air promotions, & distribution teams to maximize show visibility & viewership.
Associate Producer
Sobo Films
Mumbai
01.2013 - 01.2014
- Pioneered creative & production strategy for the flagship show 'Mission Sapne,' spearheading ideation, scripting, and execution, while orchestrating high-impact storytelling that propelled mass viewership and positioned production house's debut venture as a success.
Associate Producer
CNBC TV 18
Mumbai
01.2012 - 01.2013
- Played a pivotal role as a part of the core team in producing marquee shows including Overdrive (Auto & Bike Show), Storyboard (Advertising Industry Insights), and the flagship Forbes India Show, under the CNBC TV18 network.
- Curated and managed high-profile segments for The Forbes India Show, connecting with India's top business personalities including interviews with Anushka Sharma (fashion entrepreneur) and Virat Kohli (business ventures).
- Conceptualized and coordinated behind-the-scenes storytelling for Storyboard, collaborating with industry leaders and creative agencies to highlight advertising innovations and market trends.
Education
Master of Communication Design -
University of Southampton
Southampton, UKBachelor of Mass Media -
Mumbai University
MumbaiDiploma in Event Management -
National Institute of Event Management
Mumbai, IndiaSkills
- Content Strategy & Development
- Content Development Lifecycle (Pre-production to Final Delivery)
- Production Lifecycle Management
- Content Acquisition
- Audience & Market Research
- Creative Leadership
- Team Management
- Brand Integration & Sponsorship
- Digital Media & OTT Content Innovation
- Content Monetization
- Talent Management
- Budgeting & P&L Management
- Stakeholder & Client Engagement
- Campaign management
Domains Worked Across
- Non-fiction Shows
- Fiction Shows
- Branded Content (News Channels)
- Financial Education (via branded content)
- Sustainability
- Health Care
- Tech Innovation
- Core Event Management & Direction (award shows, concerts)
Summary
CONTENT STRATEGY & CREATIVE DIRECTION | LARGE-SCALE PRODUCTION & OPERATIONAL LEADERSHIP | BRANDING & CUSTOMER ENGAGEMENT, Building brands, shaping cultures, and driving billion-dollar business impact by transforming creative ideas into industry-defining content ecosystems.
Languages
English, Gujarati
First Language
Hindi
Proficient
C2
Timeline
Senior Producer
Times Network
01.2024 - 01.2025
Executive Producer
Zee Entertainment Enterprises
01.2016 - 01.2021
Producer
Sony Pictures Networks (MSM Pvt. Ltd.)
01.2014 - 01.2016
Associate Producer
Sobo Films
01.2013 - 01.2014
Associate Producer
CNBC TV 18
01.2012 - 01.2013
Master of Communication Design -
University of Southampton
Bachelor of Mass Media -
Mumbai University
Diploma in Event Management -
National Institute of Event Management