Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Pratik J. Kadam

Pratik J. Kadam

Head of Sales
Mumbai

Summary

With 13 years of experience in FMCG sales, honed skills in training, supervising, and managing sales teams. Expertise lies in planning and implementing effective sales strategies. Eager to leverage proven track record of launching successful products and leading teams into a senior management position that promotes growth through individual and product achievement. High-performing sales professional passionate about transforming the sales strategy within the FMCG industry.

Overview

13
13
years of professional experience
11
11
years of post-secondary education
3
3
Languages

Work History

Head of Sales & Marketing

Balion Agro Foods Pvt. Ltd.
05.2024 - Current


  • Settling the RTM strategy to develop the business.
  • New product development and recruiting the sales team.
  • Expanded into new markets by conducting thorough research on potential clients'' industries resulting in successful entry.
  • Streamlined internal processes for improved efficiency, reducing overhead costs and increasing profitability.
  • Increased sales revenue by implementing strategic marketing campaigns and fostering strong client relationships.
  • Developed strong client relationships for improved customer satisfaction and repeat business.
  • Maintain accurate customer data, and optimize the sales process.
  • Optimized pricing strategies by monitoring competitor activities, analyzing market trends, and considering internal cost structures for profitability maximization.
  • Successfully launched in 300 stores of Maharashtra, Goa and Delhi.
  • Available in MT, GT and Online stores.


Assistant Territory Relationship Manager

Keya Foods Pvt. Ltd.
06.2023 - 05.2024
  • Keya Foods is known for its quality and is a leader in the Herbs and Seasonings market in India
  • I am working for WEST region which includes Mumbai and ROM territory whole Maharashtra Modern trade and E Com Accounts
  • Even this role is Key account’s role for Big basket, D mart and Reliance retail responsible for regional connect with category
  • I have team of 3 SO’s and 5 ASO’s who directly reports to me
  • 5 Distributors are on board for serving Keya Foods across
  • Analyzing Data, Team Meetings, Target settlements, Stock Indenting and coordination, team motivation.


Area Sales Manager

The Bel Group (The Laughing Caw Cheese )
03.2022 - 05.2022
  • The Bel Group (The laughing caw cheese )is a multinational cheese marketer centered in France.
  • I was responsible to launch in Pune and Rest of Maharashtra.
  • I have established RTM for ROM.
  • Targeted GT, MT, E-com, Horeca and institution all channels.
  • Appointed new distributors, recruited new team, training and development of team.
  • I have conducted few Marketing activities in city like Bread Bundling activity, MY gate application event, sampling events along with POSM placements at maximum stores.
  • Handling all the prime accounts of MT E-com Reliance, Star Bazaar, Nature basket, Dorabjee’s, Big Basket, Blinkit, Hands on trade, Swiggy, Fresh.
  • In GT almost all SAMT and A Class store are covered.

Sr. Sales Officer

Mars International Pvt. Ltd.
11.2020 - 03.2022

Mars International Pvt. Ltd.Confectionery is the world's leading manufacturer of chocolate, chewing gum, mints, and fruity confections Headquartered in Chicago.

  • Analyzing, strategizing, and enhancing sales at Modern Trade My jurisdiction covers entire Pune and rest of Maharashtra.
  • Handled prime accounts including Future Retail (Big Bazaar), Avenue (D Mart), ABRL (More), Reliance, Star Bazaar, Walmart, Metro, Booker.
  • Tracking of SKU’s availability at stores with the maximum quantity.
  • Supply chain management to deliver material successfully.
  • Forecasting of stocks to ensure sufficient stock level at CFA’s
  • Communicate , Co ordinate and handle CFA’s.
  • Monitoring merchandising standards, planogram, and product visibility in the market.


Sr. Sales Officer

Dr. Oetker Pvt. Ltd.
04.2019 - 11.2020


  • Dr Oetker is a German company,In Indian market company offers a wide range of processed food product out of which Mayonnaise and Peanut Butter are the strongest.
  • Handled all the prime accounts including Future Retail (Big Bazaar), Avenue (DMart), ABRL (More), Reliance, Star Bazaar, Walmart, Amazon, Big Basket, Groffer, etc.
  • Supply chain management, co-ordinations with CFA. Distributor and Accounts to deliver material within TAT.
  • Effectively handle a team of 3 DSM, 12 Merchandisers and 15 Promoters.
  • Forecast stocks to ensure sufficient stock level at super stockiest and distributor.
  • co ordinations with logistics and CFA’s.
  • Travel as and when needed to multiple locations for business development.
  • Analysis of Data to plan sales calls and training for team.
  • New product linking, competition tracking, feedbacks and sales support


Sr. Sales Officer

The Hershey India Pvt. Ltd.
03.2017 - 04.2019

The Hershey’s Company is an American multinational company and one of the largest chocolate manufacturers in the world.

  • It also manufactures baked products, such as cookies, cakes, milk shakes, drinks and many more.
  • Analyzing, strategizing, and enhancing sales at Pune, Pimpri Chinchwad, South and Western Maharashtra and Goa was my responsibility.
  • Work with ASM to recruit, retain and develop a top performing team of sales professionals to achieve targets as developing team as resources.
  • Heading team of 3 TSI, 12 Merchandisers and 5 Promoters to develop annual account sales and promo budgets, for both existing and new targets, to achieve regional objectives.
  • Reporting and analyzing data in Bizom.
  • The opportunity to launch brand like kisses, Brookside and Spread successfully in region with sampling, visibility and consumer promo.
  • Closely worked with Distributors for development, growth and account hygiene for flawless primaries and secondary’ sales.


Business Development Executive (MT)

Parle Agro Pvt. Ltd.
06.2014 - 03.2017

Parle Agro is largest barrages company FROOTI rolled out in 1985, and APPY FIZZ champagne of fruit drinks introduced in 2005 are the strongest brands in India.

  • Maintain fruitful relationships and coordination with Distributors and with Accounts and address their needs to meet targets.
  • Identify new market opportunities in ROM to maximize ECO.
  • Managing team of Merchandisers and Promoters on Bizom.
  • Tasks like attendance, training, targets and recruitments.
  • Creating and maintaining database secondary primary sales numbers; maintaining a database (Excel) store wise and account wise.
  • Distributors claim hygiene, damage and expiry returns.
  • The team of 3 Distributors, 7 Merchandisers and 3 Promoters we were at avg Business of 30 Lakh.

Sr. Sales Executive

Olive Tree Trading Pvt. Ltd.
06.2012 - 03.2014

Olive tree trading Pvt. Ltd.Founded by Mr Suku Shah, and incorporated in the year 2001, the Olive Tree Trading Company was involved in importing fine Mediterranean food ingredients and premium products and distributing it in the Indian market.

  • General trade and Modern trade for Pune city and suburbs was in my territory.
  • As company is dealing with very high-end products, my duties include conducting market research to identify selling possibilities and evaluate customer needs.
  • Seeking out new sales opportunities through cold calling, networking.
  • Set up meetings with potential clients and listening to their wishes and concerns to convert into productive call.
  • Keeping eye on shelf life and expiry dates.
  • Application of schemes to key stores with merchandising and visibilities.

Education

MBA - Marketing

Sinhgad Institute Business Administration And Research
Pune, India
04.2001 - 01.2012

B.B.A. - Bachelor in Business Administration

Swami Vivekanand College

Skills

Accomplishments

  • Winner of 'VIPANEETI' State Level Marketing Plan Competition held at SKNCOE, Pune.
  • 'Best team of the Year - 2018' HERSHEY’S National level event.

Timeline

Head of Sales & Marketing

Balion Agro Foods Pvt. Ltd.
05.2024 - Current

Assistant Territory Relationship Manager

Keya Foods Pvt. Ltd.
06.2023 - 05.2024

Area Sales Manager

The Bel Group (The Laughing Caw Cheese )
03.2022 - 05.2022

Sr. Sales Officer

Mars International Pvt. Ltd.
11.2020 - 03.2022

Sr. Sales Officer

Dr. Oetker Pvt. Ltd.
04.2019 - 11.2020

Sr. Sales Officer

The Hershey India Pvt. Ltd.
03.2017 - 04.2019

Business Development Executive (MT)

Parle Agro Pvt. Ltd.
06.2014 - 03.2017

Sr. Sales Executive

Olive Tree Trading Pvt. Ltd.
06.2012 - 03.2014

MBA - Marketing

Sinhgad Institute Business Administration And Research
04.2001 - 01.2012

B.B.A. - Bachelor in Business Administration

Swami Vivekanand College
Pratik J. KadamHead of Sales