Pratik Prasenjit
Noida,UP
Summary
Dedicated, detail-oriented and highly motivated journalist with over 8 years of experience in creating unique content, proofreading article posts and editing stories for publication. Adept in developing strategy, analyzing audience data, managing projects and campaigns, and monitoring social media performance with extensive knowledge of trends, tools and analytics platforms.
Overview
11
11
years of professional experience
Work History
Social Media Head
WION
03.2020 - Current
- Supervising a team of social media executives to provide engaging content
- Managing WION's social media strategy
- Coordinating with anchors for promotion of special shows
- Strategizing social media campaigns and planning event promotions
- Analyzing WION's social media growth and devising strategies to boost web traffic
- Keeping up to date with latest tools and social platforms to increase audience engagement.
Social Content Manager
News Nation TV
12.2018 - 02.2020
- Managing all social media assets of the News Nation group
- Strategising Social Media policy of the company
- Coordinating with anchors for promotion of regular and special shows
- Communicating with followers and engaging with the digital audience
- Oversee social media account's design (covers/profile pictures)
- Collaborating with the marketing team for paid promotions
- Staying up-to-date with current technologies and trends in social media
- Coordinating with designers to get quick graphics for digital platforms
- Promoting videos and improving engagements
- Managing special projects and devising campaign plans.
Content Producer
Hindustan Times
09.2016 - 11.2018
- Producing error-free, well-structured copies with engaging headlines, intros
- Extracting the essence of the story from a badly written copy through good storytelling techniques
- Producing quick copies with short turnaround time
- Writing breaking news stories in minutes with accuracy
- Ideating and planning stories keeping in mind both digital and print audience
- Tracking social media conversations and trends to spot and write stories that will bring traffic
- Developing and executing specific digital and social integrated marketing campaigns
- Pushing stories on social media platforms using snappy text
- Tracking analytics, search and social trends to understand readers' interest
- Tracking reader feedback on social media platforms
- Managing social media creative assets of Hindustan Times.
- Strengthened content through proofreading and editing.
Media Analyst
CSM Technologies
12.2015 - 09.2016
- Carrying out general, quantitative and qualitative research, and evaluating newspapers and mainstream media for improving effectiveness of marketing campaigns
- Filtering and categorizing information that is most critical for media outreach success
- Reading press releases/broadcast coverage and assessing if stories are favorable or detrimental to clients
- Generating content to be posted across all social media platforms
- Interacting with client for feedback & improvement
- Parsing evaluation data into meaningful reports
- Making presentations.
Production Executive
Zee Media Corporation Limited
07.2015 - 12.2015
- Consistently following up with reporters, bureaus and stringers for story updates
- Accessing and analyzing all news sources, like news agencies, daily newspapers, video feeds from national news agencies and social media
- Coordinating with news producers for story ideas and story line up
- Conceptualising package based on the availability of information
- Arrange the guests for debate shows and co-coordinating with the Program Control Room (PCR) and Master Control Room for live shows.
Copy Editor (intern)
The Press Trust of India (PTI), New Delhi
04.2015 - 06.2015
- Editing copies- including checking spelling mistakes, mistakes in sentence construction, grammar and factual mistakes
- Rewriting material so that it flows or reads better and adheres to the agency's writing style.
- Developed and maintained database of high-quality boilerplate copy, enabling faster service and turnaround for time-sensitive projects.
- Reviewed and edited content for correct grammar and style.
- Created headlines, subheads and photo captions for local and national news stories.
Sub-Editor
Pragativadi
08.2013 - 07.2014
- Translating stories from Odia to English
- Editing copy written by reporters or feature writers
- Writing headlines that capture the essence of the story or are clever or amusing
- Adapting all these skills for the publication's website.
- Prepared, rewrote, and edited pieces to improve readability and impact.
Education
Post Graduate Diploma in English Journalism - Journalism
Indian Institute of Mass Communication, Dhenkanal
OdishaBachelor of Technology (BTech) - Computer Science and Engineering
Gandhi Engineering College, Bhubaneswar
OdishaDAV Public School, Puri
Odisha01.2007
Skills
- Good editorial judgement
- Experience with search engine optimization
- Experience with Google Analytics, Facebook Insights and other analytics tools
- Proficient in data analytics, particularly Excel
- Experience with Content Management Systems
- Experience of community building and engagement on relevant social media platforms
- Ability to work rapidly and meet deadlines under pressure
- Capable of multi-tasking and coordinating
- Strong verbal, writing and grammatical skills
- Ability to quickly fit into the existing team
- Creative Direction
- Content Curation
Languages
English
Hindi
Odia
Timeline
Social Media Head
WION
03.2020 - Current
Social Content Manager
News Nation TV
12.2018 - 02.2020
Content Producer
Hindustan Times
09.2016 - 11.2018
Media Analyst
CSM Technologies
12.2015 - 09.2016
Production Executive
Zee Media Corporation Limited
07.2015 - 12.2015
Copy Editor (intern)
The Press Trust of India (PTI), New Delhi
04.2015 - 06.2015
Sub-Editor
Pragativadi
08.2013 - 07.2014
Post Graduate Diploma in English Journalism - Journalism
Indian Institute of Mass Communication, Dhenkanal
Bachelor of Technology (BTech) - Computer Science and Engineering
Gandhi Engineering College, Bhubaneswar
DAV Public School, Puri
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