GAURAV GUPTA
Bangalore
Summary
Business leader with 10+ years of experience in e-commerce and omni-channel distribution, currently heading the online business for Performax, a leading activewear and footwear brand. Proven expertise in driving high-impact GTM strategies, scaling categories, and delivering accelerated revenue growth through sharp commercial execution and customer-first innovation. Strong track record of optimizing P&L performance, building strategic brand partnerships, and unlocking sustainable profitability across digital platforms. Passionate about creating growth engines through data-led decision-making, marketplace excellence, and innovative business solutions.
Overview
11
11
years of professional experience
Work History
Head of Online Business
Performax - Reliance Retail
Bangalore, India
04.2025 - Current
- Own and lead Performax’s complete e-commerce P&L, driving end-to-end growth across AJIO through trading strategy, marketing execution, seasonal launches, and platform partnerships.
- Accelerated online business scale from ₹100 Cr to ₹150 Cr GMV, delivering strong YoY growth through sharper promotions, optimized assortment planning, and high-velocity sell-through initiatives.
- Executed high-impact marketing and visibility campaigns, improving brand discovery and conversion via banner activations, performance marketing push, and strategic event-led sales planning.
- Expanded Performax’s marketplace footprint, successfully initiating Myntra business and leading strategic onboarding for Flipkart and Amazon, while managing and developing a cross-functional e-commerce team.
Senior Category Manager - Footwear
Ajio - Reliance Retail
Bengaluru
01.2023 - 03.2025
- Owned private-label footwear category across Reliance’s omni-channel business (B2B, B2C, retail), driving assortment and pricing strategy.
- Delivered +20% sales growth through customer-led category planning, promotions, and demand-driven execution.
- Improved app performance with +50% conversion uplift and +33% higher engagement through targeted CRM push, personalized merchandising, and cross-sell initiatives.
- Led expansion of Fashion World with 40+ store launches across Tier 3/4 markets, executing localized assortments and merchandising excellence.
Category Zonal Supply Lead-Lifestyle (South)
Udaan
Bengaluru
01.2022 - 12.2022
- Led a team of 11 KAMs to scale the Fashion category from ₹8 Cr to ₹21 Cr monthly GMV across 150+ sellers, managing P&L, ads, inventory, and in-app merchandising.
- Owned end-to-end buying & selling for leading athleisure brands like Techno Sport and Max Zone, driving regional revenue and profitability.
- Managed forecasting, supply, and marketing for a ₹250 Cr+ annual business, improving growth through pricing, margin targets, higher ad investments, and stronger product mix.
Category Manager - Fabric & Covid Essentials
Udaan
Bengaluru
03.2019 - 12.2021
- Led a large cross-functional team (10 MRs, 2 KAMs, 40 FOS) to deliver key business growth and execution excellence.
- Drove 15% increase in wallet share and improved P&L by 8% in 9 months through strategic engagement levers and portfolio initiatives.
- Scaled ad sales (PLA, Manage Ads) and closed high-impact JBP partnerships with top brands like Raymond, Bombay Dyeing, Murarka, and Sangam Group.
Brand Manager
Udaan
Bengaluru
09.2018 - 02.2019
- On boarded 22 trade brands like Raymond's, Lux, Rupa etc., in a span of 3 months
Client Success Manager - South India
Bizongo
Bengaluru
06.2018 - 08.2018
- Managed Pan-India Myntra Marketplace and key accounts (Printo, Meghraj Foods, Big Basket), delivering ₹1.8 Cr quarterly revenue while overseeing packaging solutions for India’s leading e-commerce player.
- Increased wallet share for Myntra from 12% to 65% through strategic account growth and execution.
E-commerce Manager
Hidesign
Puducherry
11.2017 - 06.2018
- Managed hidesign.com end-to-end (content, product, design) and drove marketplace growth across Flipkart, Amazon, Myntra & Jabong.
- Scaled website sales from ₹12L/month to ₹34L/month within 2 months through strong marketing and operational execution.
Category Manager
Browntape
Goa
03.2015 - 10.2017
- Managed P&L for 100+ brands across Footwear, Men’s Fashion, and Bags, driving category growth through pricing, assortment planning, merchandising, and promotions.
- Scaled category sales from ₹80L to ₹2.7 Cr through new product sourcing, forecasting, and strong brand partnerships.
Education
MBA - Marketing
Symbiosis Institute of International Business
Pune, India2015
BBA - IT
Symbiosis Institute of Computer Studies and Research
Pune, India2012
Skills
- E-commerce leadership
- P&L Management
- Marketplace Growth (AJIO/Myntra/Amazon)
- Category & Assortment Planning
- Revenue & Profit Scaling
- Performance Marketing (PLA/Ads)
- Digital Merchandising Optimization
- Pricing & Promotions Strategy
- Inventory & Supply Chain Management
- Strategic Partnerships & Negotiation
- Data-Driven Business Analytics
- Cross-Functional Team Leadership
Websites, Portfolios and Profiles
https://www.linkedin.com/in/gaurav-gupta-8640aa97/
Timeline
Head of Online Business
Performax - Reliance Retail
04.2025 - Current
Senior Category Manager - Footwear
Ajio - Reliance Retail
01.2023 - 03.2025
Category Zonal Supply Lead-Lifestyle (South)
Udaan
01.2022 - 12.2022
Category Manager - Fabric & Covid Essentials
Udaan
03.2019 - 12.2021
Brand Manager
Udaan
09.2018 - 02.2019
Client Success Manager - South India
Bizongo
06.2018 - 08.2018
E-commerce Manager
Hidesign
11.2017 - 06.2018
Category Manager
Browntape
03.2015 - 10.2017
MBA - Marketing
Symbiosis Institute of International Business
BBA - IT
Symbiosis Institute of Computer Studies and Research