Priyanka Chauhan
Mumbai
Summary
Dynamic e-commerce leader with a proven track record at Bestseller India, driving $80M marketplace growth and establishing a $25M online exclusive fashion business. Expert in P&L management and digital marketing, I excel in cross-functional collaboration and strategic planning, achieving over 40% CAGR through innovative pricing and marketing initiatives.
Overview
16
16
years of professional experience
Work History
Head of Online Marketplace & Omni Business
Bestseller India
Mumbai
04.2020 - Current
- Led $80M e-commerce marketplace for Fashion Brands Vero Moda, ONLY, Jack & Jones, and Selected across platforms, driving growth.
- Achieved over 40% CAGR for three years through strategic pricing and marketing initiatives.
- Established $25M online exclusive business by managing product lines and optimizing pricing strategies.
- Monitored market trends to develop data-driven business strategies for short- and long-term success.
- Managed demand generation by optimizing product assortments and executing targeted marketing campaigns.
- Orchestrated inventory management in collaboration with supply chain, ensuring optimal stock levels.
- Cultivated long-term relationships with marketplace category teams to sustain growth and collaboration.
- Ensured fulfillment excellence by tracking performance metrics and maintaining high seller ratings.
Head of Brand.com Websites
Bestseller India
New Delhi
07.2018 - 04.2020
- Managed $10M annual sales for Vero Moda, ONLY, Jack & Jones, and Selected brands in the dot-com business, driving revenue growth and market share.
- Owned end-to-end Profit & Loss (P&L) responsibilities, optimizing the customer journey, and enhancing overall customer experience.
- Elevated customer service standards by ensuring product visual quality, competitive pricing, seamless returns, efficient post-order resolution, and improved delivery TAT.
- Spearheaded customer activation strategies, achieving 2M monthly sessions through a mix of paid and organic traffic.
- Collaborated with cross-functional teams (product, IT, customer service, finance, and supply chain) to deliver a seamless, exceptional customer experience.
Senior Manager- Online Business
Ritu Kumar
09.2017 - 07.2018
- Steered Ecommerce business for Ritu Kumar's three brands, spanning both proprietary website and marketplace partners.
- Oversaw P&L for online business, prioritizing maximization of sales and bottom line.
- Formulated and executed strategic E-commerce marketing plans.
- Ensured effective website merchandising to optimize product display and pricing.
- Conceptualized a Digital Marketing Strategy for the brand, aiming to maximize Return on Ad Spend (ROAS) from paid marketing channels.
Associate Category Manager - Kids Clothing
Snapdeal.com
05.2015 - 03.2017
- Drove 60% contribution to kids' category for Snapdeal through effective business leadership.
- Developed and executed growth roadmap, consistently assessing its impact on performance.
- Optimized search, navigation, content, assortment, promotion, and pricing to enhance category conversion.
- Created digital promotional strategies for both on-site and off-site marketing events.
- Established and nurtured strategic partnerships with national and international brands.
- Leveraged product, competition, and consumer analytics to increase market share and category leadership.
- Managed margins and pricing strategies to improve overall profitability of the category.
- Maintained product quality to enhance customer experience and boost Net Promoter Score.
Assistant Merchandiser
GAP International Sourcing India Pvt Ltd
08.2011 - 07.2013
- Played a key role in India Knits sourcing, managing brands such as GAP Kids & Old Navy.
- Devised sourcing strategies for vendor selection, appraisal, training, and management.
- Oversaw planning, control, scheduling, and tracking of all bulk orders in India, Sri Lanka, and Bangladesh.
- Assessed designs, risk factors, and cost components to aid in negotiations with vendors.
- Collaborated with internal support teams and apparel manufacturing factories to ensure timely order completion and dispatch.
Associate Merchandiser
Nexia Buying Agency
12.2009 - 07.2011
- Served as the primary contact for major South American customers in apparel sourcing.
- Assessed samples and designs along with their cost components for efficient cost management.
- Evaluated vendor capabilities and strategically allocated designs and orders.
- Optimized resource allocation for bulk orders to ensure timely fulfilment.
- Conducted audits of vendor facilities to enhance pre-production activities and bulk production planning.
Merchandiser (garment manufacturer)
Wear Well India Pvt. Ltd
06.2009 - 11.2009
- Managed key client accounts including ZARA (Inditex), Sears, Etam, and River Island.
- Collaborated with the product development department to create prototype styles.
- Strategized raw material procurement plans to ensure timely bulk production.
- Coordinated bulk production, order management, and shipping to facilitate seamless order completion.
Education
PGDM(MBA) - General Management
IIM Kozhikode
Kozhikode, Kerala03-2015
B. Fashion Technology - Fashion Technology
NIFT
New Delhi01.2009
XII - PCMB
Carman School/ISC
Dehradun01.2004
X - Science
Carman School/ICSE
Dehradun01.2002
Skills
- P&L management
- E-commerce strategy
- D2C
- Omnichannel
- Marketplace business
- Strategy and planning
- Digital marketing
- Category management
- Inventory management
- Customer experience
- Cross-functional collaboration
- Client management
Personal Information
- Age: 37
- Gender: Female
Timeline
Head of Online Marketplace & Omni Business
Bestseller India
04.2020 - Current
Head of Brand.com Websites
Bestseller India
07.2018 - 04.2020
Senior Manager- Online Business
Ritu Kumar
09.2017 - 07.2018
Associate Category Manager - Kids Clothing
Snapdeal.com
05.2015 - 03.2017
Assistant Merchandiser
GAP International Sourcing India Pvt Ltd
08.2011 - 07.2013
Associate Merchandiser
Nexia Buying Agency
12.2009 - 07.2011
Merchandiser (garment manufacturer)
Wear Well India Pvt. Ltd
06.2009 - 11.2009
PGDM(MBA) - General Management
IIM Kozhikode
B. Fashion Technology - Fashion Technology
NIFT
XII - PCMB
Carman School/ISC
X - Science
Carman School/ICSE
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