Pravalika Aerukula
Hyderabad
Summary
Business professional with an engineering foundation and hands-on entrepreneurial experience. Demonstrated ability to make strategic decisions, manage complex operations, and apply analytics-driven insights while building and scaling a consumer-facing business. Seeking to deepen expertise in strategy, operations, and business analytics through an MBA-led global career path.
Overview
8
8
years of professional experience
Work History
Founder, CEO & Creative Head
Pravalika Kola
01.2023 - Current
- Founded and scaled a consumer-facing brand, owning strategic decision-making across product, operations, marketing, and financial planning
- Designed a hybrid business model, aligning pricing strategy, capacity planning, and operational workflows
- Built and managed a distributed supply ecosystem, informed by market research and partner evaluation
- Led cross-functional teams across product development, operations, quality assurance, and marketing
- Defined and executed go-to-market strategies across offline and digital channels
- Implemented analytics-led decision frameworks to guide product mix, marketing spend, and demand planning
- Planned and managed the end-to-end product lifecycle, including backward planning from launch timelines
Co-Founder & Business Lead
Aarha
01.2019 - 01.2022
- Co-founded and operated a brand in partnership, contributing to strategic planning and operational execution
- Supported early business model development, pricing logic, and customer acquisition strategies
- Built leadership and execution discipline foundational to independent entrepreneurship
Design Lead & Mentor
Calantha Retail
01.2018 - 01.2019
- Progressed from participant to leadership role, mentoring 40–50 individuals across multiple product teams
- Led execution planning, quality checkpoints, and delivery timelines under high-pressure environments
Internship Product Development & Market Exposure
Hamstech College of Creative Education
01.2018 - 01.2018
- INDUSTRY LEVEL FASHION SHOW AND EXPO
- Completed an industry-level internship under the mentorship of a leading Indian designer (Neeta Lulla), contributing to end-to-end product development and commercialization
- Gained exposure to market research, product positioning, pricing considerations, and launch readiness
Education
Diploma - Fashion Designing
Hamstech College of Creative Education
Hyderabad12-2018
Bachelor of Engineering - Computer Science
Stanley College of Engineering And Technology For Women
Hyderabad05-2017
Skills
Strategy & Business Operations
- Business model design and evaluation (hybrid operating models)
- Pricing strategy, margin optimization, and cost structure planning
- Capacity planning and operational workflow design
- End-to-end business execution and scaling
Product & Go-to-Market Strategy
- Product lifecycle planning and launch coordination
- Market and consumer research for product relevance
- Product finalization and release timeline planning
- Multi-channel go-to-market execution
Product Marketing & Growth Strategy
- Marketing strategy and campaign planning
- Performance marketing and budget optimization (Meta ads)
- Strategic partnerships and brand collaborations
- Customer acquisition and brand positioning
Analytics & Decision-Making
- Data-driven decision-making across business functions
- Performance tracking across sales, marketing, and inventory
- Excel & Google Sheets for management reporting
- Demand forecasting and product performance analysis
Leadership & Stakeholder Management
- Cross-functional leadership and team coordination
- Hiring, workforce planning, and capability building
- Stakeholder alignment and issue resolution
- Client escalation and experience management
Timeline
Founder, CEO & Creative Head
Pravalika Kola
01.2023 - Current
Co-Founder & Business Lead
Aarha
01.2019 - 01.2022
Design Lead & Mentor
Calantha Retail
01.2018 - 01.2019
Internship Product Development & Market Exposure
Hamstech College of Creative Education
01.2018 - 01.2018
Diploma - Fashion Designing
Hamstech College of Creative Education
Bachelor of Engineering - Computer Science
Stanley College of Engineering And Technology For Women