Srividhya Madabhushi

• Enhanced campaign performance by developing and implementing targeted marketing strategies.
• Understand client goals, target audiences, and budget constraints.
• Optimize bids, budgets, keywords, and ad copy based on KPIs (CTR, CPC, CPA, ROAS).
• Provide actionable insights and recommendations to the clients.
• Identify underperforming areas and propose solutions.
• Allocate budgets across campaigns efficiently.
• Monitor daily spend to avoid overspending or underspending.
• Worked with marketing department to create targeted advertising strategies for key customer demographics.
• Worked closely with clients to design effective promotions to meet customer needs and exceed sales goals.

• Followed all company policies and procedures to deliver quality work.
• Provide weekly/monthly performance reports and actionable recommendations.
• Conduct keyword research and competitor analysis.
• Monitor campaign performance daily/weekly.
• Generate performance reports using looker studio.

Trust and Safety(Youtube Monetization)

• Examine the text,images,videos and audio content to ensure it adheres to platform guidelines and community standards,
• Flagging and removing content that violates policies, such as hate speech, harassment, misinformation,spam and inappropriate content.
• understanding and managing emotions while dealing with potentially sensitive or distressing content.

Mobile unwanted Software(MUwS)

• Responsible for building secure and reliable mobile applications, adhering to best practices for development and ensuring that applications do not contain any malicious or unwanted software.
• Focusing on maintaining security measures for mobile applications.
• Investigate security incidents related to mobile devices, analyze malware samples and develop strategies for remediation and prevention.