Praveen GP
Marketing Head | Storyteller | IIM Kozhikode
Mangalore
Summary
To leverage my extensive marketing expertise and strategic insights to drive revenue growth and enhance user engagement at Games24x7, contributing to the success of innovative gaming platforms.
Overview
11
11
years of professional experience
Work History
International Marketing Head
Brilyant
09.2023 - Current
- Manage marketing for three regions: India, USA, and UAE, leading a team of 10 including Digital Managers, Graphic Designers, Video Animators, Content Managers, Event Managers, and Telecallers.
- Key responsibilities include sales enablement, partnerships, and goal achievements with OEMs like Apple, Google, Samsung, Jamf, Cisco, and brand management for Brilyant.
- Implement lead generation strategies, hosting events, partnership acquiring, customer engagement, and retention.
- Manage a marketing budget of approximately ₹25 lakhs per month.
- Achievements:Increased ROI from events by 300%.
Set up a lead generation process from scratch, ensuring a steady flow of leads to all sales verticals.
Enhanced Brilyant's brand image, particularly in UAE and USA.
Set up drip email campaigns for prospects and customers.
Developed comprehensive marketing collaterals customized for each industry and region.
Implemented Account-Based Marketing, focusing on 10 key accounts per region, achieving significant penetration.
Head of Marketing
Blowhorn
01.2022 - 09.2023
- Built and managed a high-performing marketing team, achieving exceptional results in lead generation and conversion.
- Increased leads funnel by 200% and reduced customer acquisition cost (CAC) by 30%.
- Improved sales conversion rate by 20% through customized collaterals for each stage of the sales funnel.
- Successfully rebranded Blowhorn, significantly growing social media presence and securing national PR coverage.
- Collaborated with the customer success team to reduce churn rate to less than 5%.
- Executed a successful go-to-market strategy, launching a self-serve portal and acquiring the first 50 customers within 2 months.
- Improved SEO rankings, achieving top 3 Google search results for 50 targeted keywords.
Head of Marketing
ANACITY (ANAROCK Group Of Companies)
09.2018 - 12.2021
- Implemented integrated marketing communication strategies, ensuring brand consistency and maximizing effectiveness.
- Oversaw sales enablement efforts, resulting in a 22% reduction in lead drop.
- Led a successful rebranding exercise, improving sales conversion by 27% and increasing Play Store rating from 3.3/5 to 4.6/5.
- Created a thriving business opportunity for rentals, generating approximately 700 rental houses per month across four cities.
- Successfully grew the Airport cab service to become the third-largest in Bangalore within three months.
- Launched multiple value-added services on the ApnaComplex App, generating a monthly revenue of Rs. 2.86 Cr.
- Managed marketing campaigns to improve retention and engagement, increasing retention rate from app users from 30% to 85%.
- Achieved a 90% retention rate in a specific service in a particular region, replacing Big Basket whose market penetration was above 60%.
Campaign Manager
Indian Political Action Committee (I-PAC)
11.2017 - 09.2018
- Key member of the campaign team securing the state election victory for Hon. Jagan Mohan Reddy.
- Organized an awareness campaign for Special Category Status (SCS) for Andhra Pradesh, conducting meetings in 2,491 villages and gathering 3.5 lakh signatures.
- Led the Yuva Campaign, organizing 74 college meets across 13 districts with 30,000 participants.
- Managed the National Agenda Forum, a pan-India campaign achieving over 52 lakh participants.
- Directed a campaign with 84,000 volunteers, secured endorsements from 300+ celebrities, and managed online ad campaigns with a weekly budget of Rs. 7 lakhs.
- Managed a marketing budget of approximately ₹5 Cr per month.
Senior Business Development Analyst
Cognizant Technology Solutions
04.2016 - 11.2017
- Led business development for 50+ proposals with a total deal size of over $30 million for the North-American Healthcare Sector.
- Part of successful pursuits for setting up a Digital Agency catering to customers across 36 countries.
Full Stack Developer
Deloitte Consulting India
01.2013 - 06.2014
- Core developer of the team developing the Health Insurance Exchange system for the State of Kentucky, USA.
- Designed UI and developed multiple functional modules for the child welfare system for Delaware, USA.
Education
MBA/PGDM - Marketing
IIM KOzhikode
Kozhikode, India 04.2001 -
B.Tech - Information Technology
CEG, Anna University
Chennai 04.2001 -
Skills
Marketing Strategy
Customer Acquisition
Digital Marketing
Team Management
Customer Experience & Retention
Revenue Management
Product Marketing
Performance Marketing
Strategic Communications
Public Relations
SEO
Pricing and Positioning Strategy
Integrated Campaigns
Partnership and Agency Management
Timeline
International Marketing Head
Brilyant
09.2023 - Current
Head of Marketing
Blowhorn
01.2022 - 09.2023
Head of Marketing
ANACITY (ANAROCK Group Of Companies)
09.2018 - 12.2021
Campaign Manager
Indian Political Action Committee (I-PAC)
11.2017 - 09.2018
Senior Business Development Analyst
Cognizant Technology Solutions
04.2016 - 11.2017
Full Stack Developer
Deloitte Consulting India
01.2013 - 06.2014
MBA/PGDM - Marketing
IIM KOzhikode
04.2001 -
B.Tech - Information Technology
CEG, Anna University
04.2001 -
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