Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic
Praveen Sharma

Praveen Sharma

New Delhi

Summary

Dynamic Regional Manager with a proven track record committed & competent professional with over 15 years of qualitative experience in Channel-Management (General Trade, Modern Trade, BA & Non BA Channel); Color Cosmetics Management-Selective channel or Semi Selective Channel, Key-Account Channel ,New Market Development with well known organizations , excelling in team management and market analysis. Spearheaded initiatives that enhanced brand visibility and drove sales performance. Adept at performance coaching and strategic planning, I consistently identified opportunities for improvement, fostering a culture of excellence and efficiency.

Overview

14
14
years of professional experience

Work History

Regional Manager

My Glamm
North
02.2024 - Current
  • Managed team performance through regular coaching and feedback sessions.
  • Coordinated regional marketing strategies to boost brand visibility and engagement.
  • Analyzed market trends to guide product selection and inventory decisions.
  • Implemented training programs to enhance staff knowledge of products and services.
  • Oversaw daily operations, ensuring adherence to company policies and standards.
  • Collaborated with cross-functional teams to align business objectives and initiatives.
  • Monitored sales data, identifying opportunities for improvement in regional performance.
  • Conducted market research to uncover new business opportunities.

Associate Manager

Nykaa Pvt Lim.
Delhi
11.2019 - 01.2024
  • Managed daily operations and coordinated team activities for project success.
  • Supported strategic planning and executed initiatives to improve efficiency.
  • Managed daily workflow of team members to meet organizational goals.
  • Implemented customer service standards across all departments in the organization.
  • Conducted regular performance reviews with direct reports.
  • Oversaw inventory levels, making adjustments as needed based on sales trends.
  • Identified opportunities for process improvements and increased efficiency.
  • Collaborated with senior management to develop annual operational plans.

Business Development Executive

L’Oreal India Pvt. Ltd.
Delhi
06.2014 - 10.2019
  • Handling Selective Channel along-with 70 members’ team, across Central & North Delhi with 2 Super-Visors, 02 Make-up Artist, 01-ISR, 4 PSR’s.
  • Responsibility Of Pri/Sec/Off take to assign Distributors.
  • Increasing Numeric & weighted distribution across assigned territory.
  • Ensuring Space Gain along with merchandising/visibility & availability of products.
  • Appointing Stockiest & ensuring their returns/growth.
  • Daily/weekly update of sales tools data. (Sales Detailer/Active Catalogue/DRCP Card/BA’s Off-takes Report etc.)
    • Motivating & On Job Training (OJT) of sales team.

Supervisor –In Modern Trade & General Trade

L’Oreal India Pvt. Ltd.
Delhi
04.2011 - 05.2014
  • Responsible for (BA Recruitment, Motivation, Controlling & Monitoring).
  • Good knowledge of the products and markets to achieve off take target of assigned.
  • Coordination with the customers/Retailer/Department Manager to understand their exact requirement and delivered same with the help of BDE, distributor & BAs.
  • Counter wise off take target & Activity planning, execution & implementation.
  • Sound knowledge of cosmetics, skin-care and hair products to give on job training.
  • New launch off take tracking, reporting & give feedback to company.
  • Expanding distribution network.
  • Keeping a close check on competition.
  • Maintaining Daily, Weekly and Monthly Report.


Education

Bachelor of Arts -

DAV College Nehru Nagar
New Delhi
01-2008

Skills

  • Team management
  • Market analysis
  • Performance coaching
  • Strategic planning

Accomplishments

  • Won trip to Bangkok on Achieving All India Contest - Qtly Highest Primary & Secondary Team-2015
    • Won the Best BDE performance reward-2018 for the North region.
    • Won the Bose Alexa Speaker on Achieving Highest Secondary Achiever- Q1 2019.

Languages

English/Hindi
First Language

Timeline

Regional Manager

My Glamm
02.2024 - Current

Associate Manager

Nykaa Pvt Lim.
11.2019 - 01.2024

Business Development Executive

L’Oreal India Pvt. Ltd.
06.2014 - 10.2019

Supervisor –In Modern Trade & General Trade

L’Oreal India Pvt. Ltd.
04.2011 - 05.2014

Bachelor of Arts -

DAV College Nehru Nagar

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Praveen Sharma