Preethi Beemarapu
Marketing Automation Specialist
Hyderabad
Summary
Marketing technology specialist with 3.9 years of experience working with Adobe Experience Manager (AEM) and Adobe Campaign Classic (ACC). Skilled in integrating content management with data-driven, personalized marketing campaigns. Experienced in real-time messaging, API testing, and campaign performance optimization to effectively boost customer engagement and streamline marketing operations across multiple channels.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
Work History
Application Development Analyst
Accenture
Hyderabad
09.2023 - Current
- Created and managed personalized marketing campaigns in Adobe Campaign Classic for cross-channel customer engagement.
- Developed and configured event-driven workflows and API-based triggers to enable near real-time messaging and event-based customer notifications.
- Conducted thorough API testing and troubleshooting using SOAP UI to ensure seamless system integrations and campaign reliability.
- Monitored and optimized campaign performance through log analysis, delivery reports, and workflow audits, resulting in a 15–20% improvement in reliability and delivery rates.
- Collaborated with cross-functional teams including marketing, data engineering, and QA to ensure seamless deployment and continuous improvement of campaign logic.
Application Development Associate
Accenture
Hyderabad
02.2022 - 06.2023
- Participated in AEM content migration projects, accurately aligning content with the live site structure, and achieving 0% defects post-migration.
- Authored and maintained AEM pages using reusable templates and components to streamline development and ensure consistency.
- Worked extensively with Angular-hosted components, integrating them seamlessly within AEM pages.
- Implemented Experience Fragments (XF) and Content Fragments (CF) to support dynamic and reusable content strategies.
- Utilized Sightly (HTL) for clean and maintainable presentation logic in AEM components.
Education
B.Tech - Computer Science
Narasimha Reddy Engineering College
Hyderabad, India 08.2017 - 08.2021
Skills
- Technical Skills: HTML, Java script, Soap UI
- Tools: Adobe Campaign Classic, Adobe Experience Manager
- Soft Skills: Strong verbal and written communication skills
Accomplishments
- Recognized by manager for proactive and disciplined execution of processes and campaigns, ensuring seamless project delivery.
- Delivered significant client value across multiple domains through effective marketing and automation initiatives.
- Contributed to successful deployment of credit card functionality on AEM sites, exhibiting strong initiative and exceeding role expectations.
Awards
Received the ATCI SONG iChamp Award in recognition of outstanding performance, commitment, and valuable contributions to team success., Honored with MEGAstar Award nomination for consistently modeling ethical behavior, team leadership, and values-driven performance.
Timeline
Application Development Analyst
Accenture
09.2023 - Current
Application Development Associate
Accenture
02.2022 - 06.2023
B.Tech - Computer Science
Narasimha Reddy Engineering College
08.2017 - 08.2021
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