Premnidhi Yadav
Greater Noida
Summary
Dynamic product and marketing leader with a proven track record at J-VPD Diagnostics India Pvt. Ltd., driving brand positioning and market expansion. Expert in go-to-market strategy and cross-functional team leadership, achieving double-digit sales growth through targeted campaigns and customer engagement. Strong communicator with a focus on regulatory compliance and customer satisfaction.
Overview
10
10
years of professional experience
Work History
National Manager – Product & Marketing
J-VPD Diagnostics India Pvt. Ltd.
04.2025 - Current
- Lead national product and marketing strategy for IVD solutions, driving brand positioning, sales enablement, and market expansion across India
- Develop and execute go-to-market plans for advanced hematology and biochemistry analyzers, collaborating with R&D to adapt products for local market needs
- Oversee product launches and promotional campaigns, including product training sessions and technical workshops for sales teams and distributors
- Analyze market trends and customer feedback to refine product roadmap, contributing to enhanced market penetration and customer satisfaction
- Partner with key opinion leaders and clinical labs to demonstrate analyzer capabilities and gather insights for continuous improvement
Assistant Manager – Product & Marketing
Nihon Kohden India Pvt. Ltd.
North & East - India
09.2023 - 04.2025
- Managed product portfolio of hematology and Veterinary Instrument systems, from development .
- Coordinated product introductions and marketing activities, achieving double-digit growth in sales through targeted campaigns and customer engagement.
- Trained sales and technical teams on product features and laboratory applications, ensuring high proficiency in equipment demonstrations and troubleshooting
- Conducted market research and competitive analysis to inform pricing strategies and identify new market segments in Tier 2/3 cities
- Collaborated with regulatory and quality teams to ensure compliance of new products with local standards and certifications
Application Specialist
Beckman Coulter (India) Pvt. Ltd.
DELHI & Uttarakhand
02.2020 - 08.2023
- Demonstrated Beckman Coulter Hematology , Immunoassay , Urine Analyzer , Protein Analyzer and Biochemistry analyzers to hospital and lab customers, highlighting key benefits and applications
- Provided hands-on training and post-installation support to laboratory staff, ensuring successful adoption and optimal instrument performance
- Acted as liaison between customers and internal engineering teams to resolve technical issues promptly and improve user experience
- Assisted sales team in identifying customer needs and recommending appropriate diagnostic solutions, contributing to new client acquisition
- Organized product workshops and seminars at medical conferences, effectively showcasing automation capabilities of clinical analyzers
Application Specialist
Transasia Bio-Medicals Ltd.
Delhi
02.2018 - 02.2020
- Supported sales activities for Transasia’s IVD products by conducting demonstrations of Sysmex Instruments , Hematology, Immunoassay, Urine Analyzer, Protein Analyzer, Electrolyte Analyzer and Biochemistry analyzers.
- Provided technical support and troubleshooting for existing installations, enhancing uptime and client satisfaction
- Educated laboratory personnel on analyzer operation, maintenance, and best practices to ensure accurate and reliable test results
- Planned and executed training programs in collaboration with distributors and lab managers to drive product knowledge and confidence
- Collected and analyzed user feedback to recommend improvements and new features to product development teams
Sales & Application Officer
Tulip Diagnostics (India) Ltd.
Delhi
07.2017 - 02.2018
- Promoted Tulip’s Hematology , Biochemistry and electrolyte analyzers through direct sales efforts and product demonstrations to clinical laboratories
- Conducted territory sales planning and cold calling to generate leads, consistently exceeding sales targets, and expanding the customer base.
- Assisted the marketing team in developing promotional materials and campaigns for the IVD portfolio, improving brand awareness in local markets.
- Provided installation support and operator training for new clients, ensuring smooth implementation, and high customer satisfaction.
- Maintained detailed sales reports and market insights to inform future product strategies and identify emerging customer needs
Production Officer
Vanguard Diagnostics Pvt. Ltd.
Delhi
01.2016 - 06.2017
- Supervised production of Hematology and Rapid Card Tests including in-process quality checks, BMR/BPR reviews, and validation protocols.
- Coordinated SOP compliance, daily production reporting, material reconciliation, and rejection monitoring.
- Actively supported R&D in new product development and performed instrument calibration, stability studies, and troubleshooting for hematology, biochemistry, and rapid tests.
Trainee – Hematology Reagents
Vanguard Diagnostics Pvt. Ltd.
Delhi
08.2015 - 12.2015
- Project: “Study of Hematology reagents used in various Models of Hematology analyzers for CBC/FBC in normal and abnormal blood samples.”
Education
M.Sc. - Biotechnology
Chaudhary Charan Singh University
Meerut, U.P., IN01.2016
B.Sc. - Biotechnology
Chaudhary Charan Singh University
Meerut, U.P., IN01.2014
12th - CBSE Board
MVM School
Noida, U.P., IN01.2011
10th - CBSE Board
Baljyoti Public School
Ghaziabad, U.P., IN01.2009
Skills
- Product lifecycle management
- Go-to-market strategy
- Market research and competitive analysis
- Technical expertise in automated IVD analyzers
- Cross-functional team leadership
- Sales enablement and training
- Channel partner management
- Brand positioning and marketing campaigns
- Project management and process optimization
- Data analysis and forecasting
- Regulatory compliance and quality assurance
- Customer relationship management
- Communication and presentation skills
Websites
Timeline
National Manager – Product & Marketing
J-VPD Diagnostics India Pvt. Ltd.
04.2025 - Current
Assistant Manager – Product & Marketing
Nihon Kohden India Pvt. Ltd.
09.2023 - 04.2025
Application Specialist
Beckman Coulter (India) Pvt. Ltd.
02.2020 - 08.2023
Application Specialist
Transasia Bio-Medicals Ltd.
02.2018 - 02.2020
Sales & Application Officer
Tulip Diagnostics (India) Ltd.
07.2017 - 02.2018
Production Officer
Vanguard Diagnostics Pvt. Ltd.
01.2016 - 06.2017
Trainee – Hematology Reagents
Vanguard Diagnostics Pvt. Ltd.
08.2015 - 12.2015
M.Sc. - Biotechnology
Chaudhary Charan Singh University
B.Sc. - Biotechnology
Chaudhary Charan Singh University
12th - CBSE Board
MVM School
10th - CBSE Board
Baljyoti Public School
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