Prerana Gupta

Product Optimization and Growth Strategy:

• Revenue Growth: Directed pan-India campaigns (NYE, Dining Carnival) delivering 20%–100% incrementality.
• Performance Metrics: Achieved a 20% CTR uptick through user and restaurant segmentation, and real-time discounting.
• Retention & CRM: Launched WhatsApp/Push notification funnels, contributing 1.5–2% of total app opens.
• Funnel Optimization: Improve "Hotlist" engagement and discovery, with a goal of 100% overall increment.
• Cross-Sell Strategy: Optimize cross-selling across Blinkit, Other LOBs in District and Food Delivery via in-app positioning and voucher distribution.

Zero-to-One GTM

• Strategic Partnerships: Managed Adani Airports deal end-to-end, projected approximately 1% GMV impact.
• User Acquisition: Onboarded 2 major cinema partners for payments, driving ~85% New User (NU) composition via this channel.
• Banking Offers: Secured exclusive deals with Amex, ICICI, and Kotak, managing over ₹30 crore annual spend.

New Product Initiatives and Sales Operations:

• Segment Strategy: Launched Student Mode, and doubled revenue from this segment at 0.4x of app CPIT.
• Gamification: Conceptualised 'Dine & Win' with brands like Harley and MMT to increase user platform frequency.
• Sales Effectiveness: Developed recommendation engines and KPI metrics, reducing city sales costs by 10%

• Designed POSM for 7-state launch and suggested next-gen ingredients via sentiment analysis and market research

• Fast-track promotion within 1 year; led APIGEE migration and API development using AWS, NodeJS, and Java