Pankaj Naik
Mumbai
Summary
Growth-focused sales and marketing professional with 15+ years of experience across FMCG, retail, and e-commerce. Proven success in driving revenue growth, launching brands on leading platforms, and building profitable partnerships in modern trade and online channels. Skilled in key account management, category growth, margin negotiation, performance marketing, and brand building, with a track record of scaling businesses from inception to multi-crore sales.
Overview
19
19
years of professional experience
Work History
Growth Manager
Salt Oral Care
04.2023 - Current
- Spearheaded e-commerce and modern trade growth, scaling revenue from ₹52 lakh to ₹3.5+ crore in FY25.
- Launched Salt Oral Care on Amazon, Nykaa, Myntra, Jiomart, Zepto, Swiggy, Reliance, Modern Bazaar, and Sodhi's.
- Negotiated margins and established strategic partnerships for sustainable growth across all channels.
- Implemented performance marketing campaigns to enhance brand visibility and increase conversions.
- Optimized inventory planning and forecasting, reducing stockouts while improving sell-through efficiency.
Category Manager
Cello World Pvt Ltd
04.2021 - 03.2023
- Managed Amazon B2B & key strategic accounts, delivering consistent double-digit sales growth.
- Negotiated placements & pricing strategies, increasing product visibility and profitability.
- Developed promotions & campaigns to drive sales uplift across slow-moving SKUs.
- Supported new product launches with digital campaigns, content creation, and performance tracking.
- Strengthened client relationships, leading to improved retention and repeat orders.
Deputy Manager
Alpargatas Fashions India Pvt Ltd
05.2018 - 07.2020
- Drove E-Commerce growth for Havaianas & Wacoal brands across Amazon, Myntra & other platforms.
- Executed content, promotions, and digital activations to expand brand presence and conversions.
- Managed PR, media planning, and coordinated with global marketing teams for aligned brand positioning.
Deputy Manager Marketing
Gini & Jony Ltd
09.2011 - 03.2018
- Identified and addressed short- and long-term marketing gaps within budget constraints.
- Formulated brand strategies to enhance positioning through communication, advertising, and promotions.
- Established marketing goals, policies, and procedures while evaluating program effectiveness.
- Collaborated with advertising agencies and creative teams to execute brand-building strategies efficiently.
Senior Business Development Manager
J M Financial
Mumbai
11.2010 - 08.2011
Business Development Manager
HDFC Securities
Mumbai
03.2010 - 11.2010
Marketing Officer
Citi Wealth Advisors
Mumbai
12.2008 - 03.2010
Senior Marketing Executive & Branch Operations
Citi Financial
Mumbai
04.2006 - 12.2008
Education
MBA - Marketing Management
Mumbai Institute of Management And Research
Mumbai 01.2006
B.M.S - Marketing Management
VES College
Mumbai01.2004
XII & X -
Maharashtra State Board
Mumbai01.1999
Skills
- E-Commerce Strategy
- E-commerce growth
- Performance marketing
- Inventory optimization
- Strategic partnerships
- Negotiation strategies
- Sales strategy development
- Category Management
- Key Account Management
- Modern Trade Management
- Brand Building
- Go-to-Market Strategy
- Performance Marketing
- Digital Campaigns
- Margin Negotiation
- P&L Ownership
- Inventory Planning
- Demand Planning
- Business Alliances
- Partnerships
- Team Leadership
- Stakeholder Management
Accomplishments
- Scaled Salt Oral Care from launch to Rs 52 lakh in year one; targeting Rs 3.5+ crore in year two.
- Successfully onboarded premium FMCG brands on top e-commerce platforms (Amazon, Nykaa, etc.).
- Awarded 'Performing Employee Award' at Citi Financial (06/2006) and 'Best Officer Award' at Citi Wealth Advisors.
- Selected as part of Citi Financial's high-performing team, earning two international trips
Tools And Systems
- Microsoft Office Suite
- Advanced Excel
- PowerPoint
- SAP
Languages
English
First Language
Hindi
Advanced (C1)
C1
Marathi
Intermediate (B1)
B1
References
References available upon request.
Timeline
Growth Manager
Salt Oral Care
04.2023 - Current
Category Manager
Cello World Pvt Ltd
04.2021 - 03.2023
Deputy Manager
Alpargatas Fashions India Pvt Ltd
05.2018 - 07.2020
Deputy Manager Marketing
Gini & Jony Ltd
09.2011 - 03.2018
Senior Business Development Manager
J M Financial
11.2010 - 08.2011
Business Development Manager
HDFC Securities
03.2010 - 11.2010
Marketing Officer
Citi Wealth Advisors
12.2008 - 03.2010
Senior Marketing Executive & Branch Operations
Citi Financial
04.2006 - 12.2008
MBA - Marketing Management
Mumbai Institute of Management And Research
B.M.S - Marketing Management
VES College
XII & X -
Maharashtra State Board
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