Ishu Raj
Gurugram
Summary
Growth Manager with experience scaling and managing eight brands with a combined ARR of ₹720 Cr. Skilled in performance marketing, revenue forecasting, inventory planning, and multi-channel e-commerce (Amazon, Myntra, Flipkart, Instamart, D2C). Experienced in team leadership, business strategy, and exploring new models to drive growth and diversify revenue streams.
Overview
4
4
years of professional experience
Work History
Growth Manager
The Good Growth Company
Gurugram
11.2024 - Current
- Founding member; help scale company ARR from ₹36 Lakh to ₹3.6 Cr, with half contributed by my portfolio
- Currently leading 8 brands (Marks & Spencer, Pepe Jeans, BIBA, Jack & Jones, Vero Moda, Selected, Campus, Celio), managing a combined ARR of ₹720 Cr and projected ad spend of ₹60 Cr
- Achieved 30% YoY portfolio growth versus platform growth of 12–15%, leveraging the ADAX framework for performance marketing, pricing, assortment, replenishment, and listings
- Driving revenue across Amazon, Myntra, Flipkart, Instamart, and D2C channels
- Exploring, testing and executing new business models to diversify revenue streams
- Leading and mentoring a team of 3
Assistant Manager-Ecommerce
trueBrowns Lifestyle Pvt Ltd.
Gurugram
04.2024 - 10.2024
- Complete accountability of the D2C website, managing daily operations, performance, and driving overall growth, achieving a gross revenue of ₹36 Cr ARR, and managing an annual ad spend of ₹8 Cr.
- Partner and stakeholder management, coordinating with internal teams (design, creative, sourcing, operations), and external partners/agencies for smooth execution, website upgrades, and new initiatives.
- Inventory planning and forecasting, leveraging past style performance, and working backwards from revenue targets to optimize inventory at the style level.
- Digital marketing initiatives, including WhatsApp campaigns and targeted emails, to retarget potential customers with segmented communications.
Senior Executive- Ecommerce
trueBrowns Lifestyle Pvt Ltd.
Gurugram
04.2023 - 03.2024
- Experienced in website campaign planning and promotions for India and International markets; driving sales and creating visually appealing campaigns aligned with brand values.
- Co-ordinating with ad agency and analyzing campaign results by monitoring KPIs like daily revenue, cost, and conversion rates and campaign ROI, driving revenue growth and improved conversion rates.
- Executed strategic WhatsApp and email marketing campaigns through user segmentation & personalization - Achieved 26% average email open rate and up to 9X ROAS and an increase in AOV by 20%.
- Regular audits of brand's website and collaboration with tech team for improved UI and UX.
- Enhanced and optimized comprehensive email, WhatsApp, on-site, push, and SMS campaigns with a strong focus on customer retention, targeted campaigns, and broad audience broadcasting, through Wigzo implementation.
Executive- Ecommerce
trueBrowns Lifestyle Pvt Ltd.
Gurugram
06.2022 - 03.2023
- Spearheaded the launch of trueBrowns international business from inception to generating a monthly revenue of 55 Lakhs in first 6 months.
- Effectively mentored an intern in a research project, resulting in a significant 13% reduction in return rates within a span of 4 months.
- Successfully managed both physical and virtual inventory across multiple marketplaces and Website using Unicommerce, ensuring efficient control and optimization.
- Proficiently handled website, including end-to-end optimization of landing pages, and overall user experience for enhanced conversion rates.
Education
Bachelor of Fashion Technology - Apparel Production
National Institute of Fashion Technology
Kolkata, WB05-2022
ICSE, ISC -
Don Bosco Academy
Patna, Bihar04-2018
Skills
- Problem Solving & Consulting
- Business Leadership
- Data Analysis & Visualization
- Shopify & E-commerce Platforms
- Campaign Planning & Performance Analysis
- Performance Marketing & Growth Hacking
- Revenue Forecasting & Business Planning
- E-commerce Strategy & Customer Segmentation
- Team Leadership & Project Management
- Communication & Performance Evaluation
Timeline
Growth Manager
The Good Growth Company
11.2024 - Current
Assistant Manager-Ecommerce
trueBrowns Lifestyle Pvt Ltd.
04.2024 - 10.2024
Senior Executive- Ecommerce
trueBrowns Lifestyle Pvt Ltd.
04.2023 - 03.2024
Executive- Ecommerce
trueBrowns Lifestyle Pvt Ltd.
06.2022 - 03.2023
Bachelor of Fashion Technology - Apparel Production
National Institute of Fashion Technology
ICSE, ISC -
Don Bosco Academy