Hi, I’m
Prerna Patoa
Social Media Manager
silchar
Summary
Innovative Social Media Strategist with 3 years of experience in brand growth and community engagement. Skilled in creating compelling content, developing campaign strategies, and analyzing performance metrics to enhance brand loyalty. Proven ability to lead teams and execute impactful digital narratives.
Overview
3
years of professional experience
Work History
Mindshifter
Social Media Executive
09.2023 - Current
Job overview
- Handled 5 brands across F&B, Hospitality, and Lifestyle sectors
- Developed and executed monthly content strategies tailored to each brand's tone and audience
- Grew follower base organically by 60–120% across multiple accounts in under a year
- Created high-performing content (static, reels, stories) with consistent engagement above industry average
- Ideated seasonal campaigns, influencer tie-ups, and contests generating measurable brand buzz
- DROVE A REEL CAMPAIGN THAT REACHED 100K+ ORGANICALLY
- SUCCESSFULLY LED FESTIVE CAMPAIGNS WITH 2X ENGAGEMENT OVER PREVIOUS YEARS
- INTRODUCED TREND-MAPPING REPORTS FOR CLIENTS, IMPROVING CONTENT AGILITY
Mindshifter
Social Media Manager
01.2023 - Current
Job overview
- Developed and implemented social media strategies to enhance brand awareness and engagement.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Analyzed social media performance metrics to refine content strategy and improve audience targeting.
- Collaborated with cross-functional teams to align social media campaigns with overall marketing initiatives.
- Managed content calendars for multiple platforms, ensuring timely delivery of engaging posts.
- Mentored junior team members on best practices for content creation and community management.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
Education
GC CollegeAssam
B.Sc from Computer Sc.
01-2019
Skills
Social media strategy
Campaign ideation
Content planning
Content development
Reels & Trend Research
Influencer Collaboration
SEO/SEM strategies
Keyword analysis
Marketing strategies
Campaign management
Account management
Creative development
Accomplishments
- Supervised team of 5 staff members.
- Achieved 20k followers with in 3 months of working for Taj Mussoorie brand.
Availability
See my work availability
Not Available
Available
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Timeline
Social Media Executive
Mindshifter
09.2023 - Current
Social Media Manager
Mindshifter
01.2023 - Current
GC College
B.Sc from Computer Sc.