Work Preference
Summary
Overview
Work History
Education
Skills
Additional Information
Certification
PUBLICATIONS
Work Availability
Languages
Interests
Timeline
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PRITAM PAUL

PRITAM PAUL

AI Generalist & Digital Marketing Expert
Kolkata

Work Preference

Work Type

Full TimePart TimeContract Work

Location Preference

Remote

Important To Me

Work from home option

Summary

Dynamic professional with a robust background in digital marketing, social media growth and performance marketing, complemented by technical expertise in generative AI tools. Committed to leveraging interdisciplinary skills, creative design mindset and strong communication abilities to drive innovative growth strategies. Eager to contribute to teams that prioritize market research and data analysis for results-oriented business decisions while enhancing digital experiences and fostering brand growth. Passionate about the intersection of technology, creativity, and business management, seeking challenging roles that expand expertise in social media management, generative AI, and digital marketing.

Overview

3
3
years of professional experience
4
4
Certifications
3
3
Languages

Work History

Digital Marketing Specialist

Solutionever
07.2024 - 12.2025
  • Processing user data, keyword research for SEO and SEM processes, e-commerce brand research, and launch.
  • Working on all facets of the Growth Marketing or A3R3 Funnel (Awareness, Acquisition, Activation, Retention, Revenue, Referral) for a client’s service or product.
  • Implementing and marketing social media campaigns to reach and engage target audiences, user acquisition, conversion rate optimization, and retention.
  • Working closely with cross-functional teams to integrate marketing efforts with the client’s digital footprint through social media.
  • Worked on Amazon Affiliate Marketing sites for the client’s brand growth and sales.
  • Tech Stacks: Semrush, Google Analytics, HubSpot, Screaming Frog, Ahrefs, WordPress, Canva.
  • Increased the brand visibility and online presence of the domestic brands through local SEO.
  • Collaborated with web development teams to address technical SEO issues, ensuring optimal site performance and crawlability.
  • Increased organic traffic for multiple clients through strategic link building and content marketing efforts.
  • Enhanced user experience by analyzing website performance data and making necessary adjustments to web design elements.
  • Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.

Social Media Manager

Medito Foundation
06.2023 - 06.2024
  • Maintaining a social media calendar and regular engagements on social media handles.
  • Plan, create, design, and schedule social media campaigns, content creation, and blog writing.
  • Developing and testing unique generative AI prompts, and researching new AI tools for content creation.
  • Working closely with the DE&I advisory board, the Design & Marketing team.
  • Tech Stacks: Buffer, Canva, Notion, ChatGPT, MidJourney, DALL-E, Google AI.
  • Successfully led the World Mental Health Week campaign, which received a $25,000 donation from generous donors.
  • Revived all the social media handles of the company through regular content creation successfully, and started a Discord community.
  • Achieved an all-time high in user engagement and website traffic. (Direct 36.65%, Social media 9.11%, Organic search 47.31%, Monthly visits 472k, Monthly unique visitors 234k)
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.

Business Development Manager

Logic Impex
10.2022 - 05.2023
  • Building client relationships and stakeholder engagement.
  • Generating leads (online and offline) for B2B and B2C sales.
  • Automating the invoice, billing, and stock management process, sales pipeline management.
  • Managing inventories, supply logistics operations, and business accounts management.
  • Tech Stacks: Advanced MS Excel, MS Office Suite, Tally, Shopify, IndiaMart, Google Workspace Suite.
  • Increased the company’s annual turnover from ₹1.2 crore to ₹4.5 crore within a six-month working period.
  • Implemented various strategies, including continuous lead generation, client outreach, and client relationship management.
  • Diversified product range, automated the billing process, stock management process, and sales pipeline.
  • Reached out to potential customers via telephone, email, and in-person inquiries and generated new business with marketing initiatives and strategic plans.

Education

Master of Technology (M. Tech) - Computer Science & Engineering

Techno India University (TIU)
West Bengal
10-2021

Bachelor of Technology (B. Tech) - Computer Science & Engineering

Institute of Engineering & Management (IEM)
Kolkata
07-2018

Skills

Off-page optimization

On-page optimization

Market research and analysis

SEO copywriting

Content strategy

Content marketing

Social media engagement

SEO strategies

Social media marketing

Analytical thinking

Problem-solving abilities

Generative AI

Additional Information

ACADEMIC PROJECTS

  • M.Tech Final Year Project (2021):- A web application utilizing blockchain technology for the verification of certificates and documents,
    thereby eliminating the need for third-party intermediaries.
  • B. Tech Final Year Project (2018):- Detection of Collapsing Probability of Structures using Internet of Things.
  • B. Tech 3rd Year Mini Project (2017):- Environmental Pollution Monitoring System using Internet of Things.

GROUP & PERSONAL PROJECTS

  • TrusSea (11/2021 - 09/2022)
    As the Project Leader of TrusSea, an entrepreneurial project focused on a blockchain and analytics-driven web app solution, I successfully led my team in strategizing and creating a full-fledged product. Our vision was to revolutionize the recruitment industry, making it easier for candidates to secure employment and for employers to hire with ease, while reducing costs and turnaround times for application processing.
  • EpiPhany (07/2018 - 06/2019)
    This entrepreneurial project was based on a new type of social media specifically designed for content creators and skilled individuals. As a project manager, I collaborated with the team to develop a comprehensive business plan that encompassed monetization, branding, advertising, remodeling, and digital marketing campaigns.

EXTRA-CURRICULAR ACTIVITIES

  • Participated and presented solutions in a global competition named ‘Space Poop Challenge’, organized by NASA Tournament Lab in partnership with HeroX on December 2016. The solution was to design a new method to dispose of human waste from the space suit when the astronaut is on a Spacewalk for up to 6 days.
  • Multiple times Finalist in the International Multi-Case Study Competition named ‘SecureIT Cup’ organized by Kaspersky Academy Lab.

Certification

Digital Marketing Certification by Internshala Training

PUBLICATIONS

  • Using Browser Cookies for Event Monitoring and User Verification of an Account IEEE 9th Annual Information Technology, Electronics and Mobile Communication Conference (IEMCON), IEEE Xplore, 2018
  • Space Effective and Encrypted QR Code with Sender-Authorized Security Levels 2018 IEEE 8th Annual Computing and Communication Workshop and Conference (CCWC) and published in IEEE Xplore, 2018
  • An Encryption Key for Secure Authentication: The Dynamic Solution Volume 2, Issue 3, Page No 540-544, Special issue on Recent Advances in Engineering Systems by ASTESJ, 2017
  • Secure Authentication with Dynamic Password IEEE 7th Annual Information Technology, Electronics and Mobile Communication Conference (IEMCON), 2016
  • An Internet of Things (IoT) Based System to Analyse Real-time Collapsing Probability of Structures IEEE 9th Annual Information Technology, Electronics and Mobile Communication Conference (IEMCON), 2018

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages

Bengali
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Hindi
Advanced (C1)

Interests

Trekking

Travelling

Reading Books

Listening Podcast

Timeline

Digital Marketing Specialist

Solutionever
07.2024 - 12.2025

Social Media Manager

Medito Foundation
06.2023 - 06.2024

Business Development Manager

Logic Impex
10.2022 - 05.2023

Master of Technology (M. Tech) - Computer Science & Engineering

Techno India University (TIU)

Bachelor of Technology (B. Tech) - Computer Science & Engineering

Institute of Engineering & Management (IEM)
PRITAM PAULAI Generalist & Digital Marketing Expert