Vikas Pandey
Noida
Summary
Dynamic digital marketing professional with over 11 years of expertise in SEO and Answer Engine Optimization (AEO), dedicated to enhancing brand visibility in traditional search and AI-generated environments. Currently leading SEO, AEO, and GEO initiatives at Career Launcher, focusing on optimizing content and site structure to secure placements in Google AI Overviews while monitoring brand performance across platforms such as ChatGPT, Perplexity, and Gemini. Proven success in driving results within EdTech, Fintech, and B2B sectors. Proficient in technical SEO, AI-integrated content workflows, schema markup, and entity-based optimization for cutting-edge search discovery.
Overview
12
12
years of professional experience
2
2
Languages
Work History
Deputy Manager - Digital Marketing
Career Launcher
2024.07 - Current
- Lead SEO, GEO & AEO strategy across company websites, covering organic visibility, content planning, execution, and reporting.
- Developed and implemented comprehensive SEO strategies to enhance organic search visibility.
- Led technical SEO audits, identifying issues impacting site performance and implementing corrective measures.
- Implemented link-building strategies designed to increase domain authority and improve search visibility.
- Improved website visibility on AI platforms through development and implementation of AEO & GEO strategies.
- Led and mentored a team of SEO/content writers while collaborating with product and marketing teams to drive integrated growth strategies.
- Collaborated with cross-functional teams to integrate SEO best practices into overall marketing initiatives and campaigns.
Assistant Manager - SEO
CollegeDekho
2021.12 - 2024.07
- Managed large-scale content and SEO optimization projects, increasing organic traffic and improving keyword rankings.
- Handled the complete lifecycle of Web Stories, generating over 17+ million organic impressions annually.
- Collaborated with content teams to align content topics with high-intent search queries.
- Conducted in-depth keyword and competitor analysis using Ahrefs, SEMrush, and Google Search Console.
- Streamlined website performance by identifying and resolving technical SEO issues.
- Presented detailed SEO reports to stakeholders, demonstrating the impact of strategies on overall business objectives.
SEO Specialist
myPAT
2020.12 - 2021.12
- Planning and execution of all SEO campaigns, including off-page SEO, on-page SEO, and content optimization.
- Planned and executed SEO campaigns, doubling website visits.
- Improved CTR to 1.5% and increased ROI via targeted campaigns.
- Conducted keyword research, boosting traffic by 20% in a quarter.
- Performed competitor analysis to refine keyword targeting and off-page strategies.
Digital Marketing Specialist
Cross Border Kitchens
2019.07 - 2020.12
- Planned and executed integrated digital campaigns (SEO, Google Ads, and social media).
- Boosted organic traffic by 150% for two brands within five months through content and SEO optimization.
- Strengthened local SEO using Google Business Profiles and regional landing pages.
Sr. SEO Analyst
IdeaTree
2016.07 - 2019.07
- Planned and managed SEO campaigns for multiple brands and client websites.
- Expanded keyword portfolios, driving higher organic traffic and improved rankings.
- Executed Google Ads and Facebook Ads campaigns to support SEO growth objectives.
Growth Associate (SEO)
Eros Labs
2015.06 - 2016.03
- Managed on-page and off-page SEO for multiple digital products.
- Improved rankings and organic reach through content optimization and link-building initiatives.
SEO Executive
Saffron Tech Private Ltd
2014.04 - 2015.05
- Conducted SEO audits, keyword research, and strategy implementation for 25+ client websites.
- Improved keyword rankings and organic visibility across competitive niches.
- Developed and implemented on-page SEO strategies to improve keyword rankings across multiple client websites.
- Created detailed SEO reports for clients, highlighting performance metrics and strategic recommendations for improvement.
Education
B.Tech. - Information Technology
Uttar Pradesh Technical University
Mathura2013-01
12th -
National Inter College
Gorakhpur2009-01
Skills
- On Page Analysis
- Technical SEO Optimization
- AEO & GEO Optimization
- Content Research & Planning
- Content Optimization
- Off-page optimization
- Competitor Analysis
- Performance Marketing
- Keyword Research & Optimization
- Conversion rate optimization
LANGUAGES
English
Hindi
TOOLS
- Claude
- ChatGPT
- Make.com
- AirOps
- NotebookLM
- SEMRush
- Ahrefs
- Screaming Frog Spider
- Google Keyword Planner
- Google Ads Manager
- Google Analytics
- Google Search Console
KEY ACHIEVEMENTS
- Achievements at Career Launcher: Increase Law website traffic by 100% in each quarter along with 30% in leads.
- Achievements at CollegeDekho: Increased web stories traffic by 200% (17M) by creating trending content for the industry. Implemented better content strategies, resulting in a 20% increase in overall website traffic.
Timeline
Deputy Manager - Digital Marketing
Career Launcher
2024.07 - Current
Assistant Manager - SEO
CollegeDekho
2021.12 - 2024.07
SEO Specialist
myPAT
2020.12 - 2021.12
Digital Marketing Specialist
Cross Border Kitchens
2019.07 - 2020.12
Sr. SEO Analyst
IdeaTree
2016.07 - 2019.07
Growth Associate (SEO)
Eros Labs
2015.06 - 2016.03
SEO Executive
Saffron Tech Private Ltd
2014.04 - 2015.05
B.Tech. - Information Technology
Uttar Pradesh Technical University
12th -
National Inter College