THARINDU GUNAWARDHANA
Deniyaya
Summary
Growth marketing and digital marketing professional with over 3 years of experience in customer acquisition and e-commerce strategies. Expertise in Google Ads, Meta Ads, SEO, analytics, A/B testing, and marketing automation. Proven ability to drive measurable business growth through data-driven campaigns.
Overview
4
4
years of professional experience
Work History
Deputy Manager - Digital Marketing
Jubilant Foodworks Lanka (Pvt) Ltd (Domino's Sri Lanka)
Colombo
03.2026 - Current
- Managed digital marketing campaigns across Google, Meta, TikTok, and CRM channels to drive online sales.
- Coordinated with digital marketing agency to plan, execute, and optimize paid media campaigns.
- Led CRM initiatives using MoEngage, including customer lifecycle campaigns and abandoned cart journeys.
- Analyzed campaign performance with Amplitude and other tools to optimize marketing spend.
- Developed marketing dashboards and KPIs for senior management review.
- Planned A/B tests and promotional experiments to measure business impact effectively.
- Collaborated with product and operations teams on promotional campaigns and pricing strategies.
- Supported app growth through acquisition campaigns and customer engagement strategies.
Assistant E-commerce Manager
Singhagiri (Pvt) Ltd
Colombo
02.2025 - 02.2026
- Supervise the end-to-end online order fulfillment process-from receiving orders to coordinating delivery and ensuring timely dispatch to customers.
- Manage all online activity including traffic acquisition, sales, conversion optimization, and performance reporting.
- Develop and execute e-commerce strategies to improve website usability, performance, and overall user experience.
- Coordinate with the development team to ensure smooth and uninterrupted website functionality.
- Analyze website and campaign data to create actionable, data-driven strategies for achieving KPIs.
- Oversee all meta ads and google ads that run for the Online channel.
- Prepare and present periodic performance reports to support continuous growth and identify improvement areas.
E-Commerce Specialist
Odel PLC
10.2024 - 02.2025
- Managed multiple social media platforms with strategic content planning and execution.
- Improved customer satisfaction by efficiently handling and resolving customer inquiries.
- Executed and optimized ad campaigns through Meta Business Suite and Ads Manager to maximize performance.
- Monitored site performance, identified issues, and coordinated resolutions with the technical team.
- Prepared and presented detailed reports on performance and operations for management.
- Planned and implemented website-exclusive promotions, working closely with marketing for major campaigns.
- Collaborated with marketing, customer care, and operations teams to ensure seamless workflows.
- Utilized GA4 to analyze website performance, providing data-driven insights and recommendations.
- Softlogic Holdings
Freelancer - Digital Marketing & E-commerce
See Lankan Crafts
07.2024 - 09.2024
- Spearheaded the development of a multi-vendor e-commerce platform from inception using WordPress, Woo Commerce, and Dokan, ensuring optimal functionality and user experience.
- Established and managed social media accounts on Facebook, Instagram, YouTube, TikTok, and LinkedIn, driving consistent brand visibility across platforms.
- Configured and implemented tracking mechanisms using Google Tag Manager to monitor and analyze website traffic and campaign performance effectively.
- Directed digital marketing initiatives through Meta Ads Manager, optimizing campaigns for maximum ROI.
- Managed Google Ads, Google Analytics, Google Merchant Center, and Google Tag Manager to enhance online marketing and e-commerce operations.
- E-commerce Site
Graduate Trainee - Marketing
Samson Compounds (Pvt) Ltd
07.2023 - 07.2024
- Collaborated with the Research & Development team to ensure the successful delivery of tailored products that meet customer specifications.
- Conducted on-site customer visits to identify and explore new business opportunities, enhancing client relationships and expanding market reach.
- Organized and managed company participation in industry exhibitions, significantly increasing product visibility and brand presence in the market.
- Conducted thorough market research to align company products with evolving customer needs and market trends, ensuring competitive positioning.
- Spearheaded the development of a new brand guideline in collaboration with senior management, ensuring consistent and impactful brand representation.
- DSI Samson Group
Customer Lifecycle Management Intern
Digital Mobility Solutions Lanka (Pvt) Ltd
Colombo
09.2022 - 05.2023
- Assisted in planning and executing multi-channel lifecycle marketing campaigns across in-app notifications, email, and SMS.
- Supported the setup, testing, and execution of promotional campaigns and customer engagement initiatives.
- Created and managed customer segments and cohorts for targeted lifecycle marketing communications.
- Assisted in campaign tracking, performance monitoring, and preparation of marketing reports using campaign data.
- Performed quality assurance (QA) checks to ensure campaign accuracy, targeting, and promotional content consistency.
- Maintained and updated the marketing campaign calendar to ensure timely execution of campaigns.
- Collaborated with Product, Customer Support, and Marketing teams to coordinate campaign launches and resolve operational issues.
- Assisted in monitoring paid digital marketing campaigns across Google Ads and Meta Ads under the guidance of senior marketers.
- Supported customer retention and engagement initiatives through lifecycle marketing activities.
- Analyzed campaign performance metrics and provided insights to improve campaign effectiveness.
- Prepared reports and dashboards using Microsoft Excel/Google Sheets to track campaign KPIs.
- Contributed to day-to-day CRM and campaign operations while ensuring timely execution of marketing activities.
Education
MBA -
Postgraduate Institute Of Management (PIM), University of Sri Jayawardenepura
08-2028
Diploma in Practical Digital Marketing (DPDM) -
eMinds Academy Australia
01-2024
BBA (Hons) - Marketing
University of Ruhuna
01-2023
CIMA Cert BA -
CIMA
01-2021
G.C.E (A/L) - commerce stream
Deniyaya Central College
01-2017
G.C.E (O/L) -
Deniyaya Central College
01-2014
Skills
- Growth Marketing
- Customer Lifecycle Management (CLM)
- Performance Marketing
- Google Ads
- Meta Ads Manager
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Search Console
- SEO
- Marketing Automation (MoEngage)
- Customer Segmentation
- Conversion Rate Optimization (CRO)
- A/B Testing
- Marketing Analytics
- Dashboard & Performance Reporting
- E-commerce
- Customer Journey Optimization
- Campaign Optimization
- Cross-functional Collaboration
Languages
- Sinhala
- English
Timeline
Deputy Manager - Digital Marketing
Jubilant Foodworks Lanka (Pvt) Ltd (Domino's Sri Lanka)
03.2026 - Current
Assistant E-commerce Manager
Singhagiri (Pvt) Ltd
02.2025 - 02.2026
E-Commerce Specialist
Odel PLC
10.2024 - 02.2025
Freelancer - Digital Marketing & E-commerce
See Lankan Crafts
07.2024 - 09.2024
Graduate Trainee - Marketing
Samson Compounds (Pvt) Ltd
07.2023 - 07.2024
Customer Lifecycle Management Intern
Digital Mobility Solutions Lanka (Pvt) Ltd
09.2022 - 05.2023
MBA -
Postgraduate Institute Of Management (PIM), University of Sri Jayawardenepura
Diploma in Practical Digital Marketing (DPDM) -
eMinds Academy Australia
BBA (Hons) - Marketing
University of Ruhuna
CIMA Cert BA -
CIMA
G.C.E (A/L) - commerce stream
Deniyaya Central College
G.C.E (O/L) -
Deniyaya Central College