Debashrita Dhar
Summary
Experienced and results-oriented Digital Marketing Strategist with a strong background in performance marketing, campaign execution, and business trend analysis. Proficient in managing monthly budgets ranging from INR 3.5Cr to 5Cr, consistently delivering on revenue targets through data-driven insights and strategic recommendations.
Overview
8
8
years of professional experience
Work History
Deputy Manager - Digital Marketing
Tata Cliq
Mumbai, Maharashtra
04.2025 - Current
- Headed end-to-end e-commerce launch for Bvlgari and Sabyasachi Jewellery in India. Their first digital commerce presence—ensuring luxury brand compliance, market positioning, and 20% month-on-month revenue growth.
- Led cross-functional collaboration with martech and analytics teams to streamline user journeys, strengthen data tracking, and achieve a ~20% uplift in conversion rates.
- Developed and implemented customer re-engagement programs to improve retention by ~15% and increase customer lifetime value by ~25%.
Assistant Manager - Digital Marketing
Tata Cliq Luxury
Mumbai, Maharashtra
05.2022 - 03.2025
- Strengthened merchandising and promotional strategies to drive customer engagement and boosted revenue by 30%
- Optimized campaigns to successfully lower the cost of customer acquisition and increased ROAS by 50%
- Established objectives to offer agency partners & stakeholders a clear roadmap to help our company achieve overall goals.
Business Manager - Biddable Media
Performics India
Gurugram, Haryana
08.2021 - 04.2022
- Working closely with stakeholders to understand growth capabilities in the business and eventually planning digital campaigns to grow the business
- Driving new opportunities like affiliates, OEMs, publisher to scale up campaign spends in order to drive more revenue ensuring all KPIs are met.
- Key Accounts - Airtel Payment Bank, Airtel Digital
Manager - Business Strategy
Merkle Sokrati
Pune, India
04.2021 - 08.2021
- Managing a team of 8+ marketing analysts with an overall marketing spend of 2 Cr+ distributed across 3-4 clients of different vertical.
- Understanding client business goals and eventually strategizing campaigns for driving new business capabilities in order to gradually improve the revenue generation.
- Key Accounts- Aditya Birla Capital, RBL Bank, Brooks Brother
Senior Business Analyst
Merkle Sokrati
Pune, India
02.2020 - 03.2021
- Planning for digital marketing campaigns spending upto 1.5cr to improve revenue flow. Effectively optimized and strategised campaigns for a hyperlocal business across 250 cities to improve lead flow by 1.5x.
- Implemented cross selling and up selling to scale campaigns keeping in mind the business objective and goals.
- Key Accounts- Malabar Golds and Diamonds, Balle Baazi, Rummy Baaz
Business Analyst
Merkle Sokrati
Pune, India
02.2019 - 01.2020
- Understanding Social as a channel for performance marketing and branding along with analyzing performance using various third party tools like Google Analytics, Appsflyer.
- Using data tools like excel to understand campaign trends in order to optimize for better results.
- Key Accounts - NNNOW, Hoichoi
Education
Bachelor of Technology - Information Technology
Kalinga Institute of Industrial Technology
04.2018
Accomplishments
- London School of Business: Blue Mint Programme; Leader of the Future, Business Administration and Management
- Facebook Certified Media Buying Professional
- Facebook Certified Media Planning Professional
Major Achievements
Tata Cliq Luxury:
- 2X improvement in ROAS of performance campaigns by restructuring campaigns across paid channels
- Reduced CPV by 35% by improving CTRs by implementing efficient ad formats and full-feed campaigns.
- Helped build a new category with paid campaign interventions
Airtel Payment Bank & DTH:
- Reduced cost per App open by 20% and sign-up rate increased by 10% with efficient cross-channel strategy and optimization
- Helped optimise CPT for Airtel Setup box with the help of full-funnel campaign implementation
Malabar Golds and Diamonds:
- Reduced CPL by 10% with a 15% increase in lead quality from paid channels. Implemented multiple festive campaigns for the brand where the revenue grew by 1.5X
Timeline
Deputy Manager - Digital Marketing
Tata Cliq
04.2025 - Current
Assistant Manager - Digital Marketing
Tata Cliq Luxury
05.2022 - 03.2025
Business Manager - Biddable Media
Performics India
08.2021 - 04.2022
Manager - Business Strategy
Merkle Sokrati
04.2021 - 08.2021
Senior Business Analyst
Merkle Sokrati
02.2020 - 03.2021
Business Analyst
Merkle Sokrati
02.2019 - 01.2020
Bachelor of Technology - Information Technology
Kalinga Institute of Industrial Technology