Pritha GUHA
Mumbai
Summary
Seeking a position to utilize my abilities and to become successful through commitment, confronting challenges, striving for excellence and rendering services which will add value tothe organization.
Overview
3
3
Languages
14
14
years of professional experience
Work History
Senior Manager
Zee Entertainment Enterprises Ltd.
Mumbai
03.2026 - Current
- Collaborated with sales and marketing teams to align operational capabilities with customer demands.
- Monitored market trends to adapt strategies, keeping the company competitive in a dynamic industry.
- Negotiated high-value contracts with advertisers and agencies, securing favourable terms and strengthening business relationships.
Manager-SONY & SAB
Sony Pictures Network India (Culver Max Entertainment)
Mumbai, Maharashtra
09.2025 - 02.2026
- Revenue responsibility for SET SD+HD & SAB SD+HD
- Handling P&G, CEAT, Mahindra, Ferrero, J&J, Galderma with agencies Group M, Starcom, Madison, Dentsu, Lodestar
- Involved in impact revenue like KBC, Indian Idol, Master Chef, Wheel
- Of Fortune
Manager- Zee Bangla/ Zee Bangla Cinema
Zee Entertainment Enterprises Limited
Mumbai, Maharashtra
12.2022 - 09.2025
- Handling Abbott Healthcare, Amul, Johnson&Johnson, LIC, Nerolac, Eureka Forbes, Vadilal, Pharmeasy etc with agencies Fulcrum, Starcom, Madison, Dentsu
- Last 2 years handling clients like Abbott Healthcare, AMUL, J&J, Eureka Forbes, Tata Motors with agencies Lodestar, Lintas, Group M, Starcom
- Involved in ideations, integration, 360 degree solutions towards each client
Deputy Manager
Red FM
Mumbai, Maharashtra
12.2021 - 12.2022
- Media Solution (Digital with offline and activation)
- Handling clients like Zee, SONY, VIACOM, Dubai Tourism, Tata Motors, Prince Pipes with agencies Group M, OMD, Lodestar
Deputy-Manager-Advertisement
News Nation
Mumbai, Maharashtra
04.2020 - 11.2021
- Handling Clients like Kellogg, Marico, SBI, HDFC Life, Edelwise Tokyo
- Handling Agencies like Group M, Mindshare, Dentsu
- Responsible for generating revenue for regional channels News State UP & MP
Account Manager- Solutions
Radio Mirchi
Kolkata
03.2018 - 04.2020
- Multi-Media Solutions and generating revenue from Air India Regional Office, Allied Blenders' Regional Office, Bidhannagar Municipal Corporation
- Handling clients like Bandhan Bank, RPSG group, Regional Corporates
- Launched Siliguri Frequency 98.3 Radio Mirchi
Officer-Advertisement
Business Standard Pvt. Ltd.
Kolkata
12.2014 - 02.2018
- Handling Government, BFSI, PSU clients in Kolkata Market
- Handling Business Standard - Indigo edition (In-flight newspaper kept in all the morning flights of Indigo Airlines).
- Responsible for Banking Annual magazine (PSU's,Private Banks and Financial institutes) and Indian Management (AIMA) magazine (Management Institutes) for Eastern zone.
- Actively involved in providing both functional and structural solutions to existing set of clients, as well as pitching for new clients.
- Introducing competitive package rate for clients as well as Advertising agency Responsible in handling clients like UCO Bank, UBI, Allahabad Bank, LIC Zonal office, LIC Housing finance Zonal office, Regional banks, CESC Ltd., Madhya Pradesh Tourism, Bihar Tourism, Chattisgarh Tourism, Power Grid Corp., Hindustan Copper Ltd., etc.
- Developing bond and good relations with the ad agencies.
- Keeping track of the current developments in the market (competition update). Strategies to grow the business through new revenue streams.
Marketing Executive
Dainik Jagran - Jagran Prakashan Ltd.
Kolkata
05.2014 - 12.2014
- Handling retail client activities in Kolkata Market
- Introducing competitive package rate for clients as well as agency.
Deputy Media Manager
Arun Sign Service Pvt. Ltd.
Kolkata
04.2012 - 02.2014
- Media planning & Buying for clients such as Peerless, West Bengal Govt. Clients (PWDs, Garden Reach, Irrigation Departments, HIDCO, NKDA etc ),Central Govt. Clients (CPWD, National Highway etc), PSU, Banks and commercial clients such as Ketvin Kitchen, Moustache Jeans, Passport Jeans etc. on Print, Radio & TV.
- Coordinating with publication houses/ broadcast channels for negotiation
- Media planning and estimating for the clients.
Education
Master of Business Administration: MBA - Marketing/Marketing Management, General
SVKM's Narsee Monjee Institute of Management Studies (NMIMS) India
India05-2023
Jadavpur University - Comparative Literature
Jadavpur University
India01-2011
Post Graduation Diploma - Mass Communication/Media Studies
Jadavpur University
India01-2011
10+2 - General and Humanities
Gokhale Memorial Girls School
India01-2007
10+2 - General and Humanities
Gokhale Memorial Girl's School
India01-2007
Skills
- Communication
- Media Relations
- Advertising
- Solutions
- Client relationship management
- Revenue generation
- Creative problem solving
Languages
English
Proficient
C2
Hindi
Proficient
C2
Bengali
Proficient
C2
Custom
- https://www.linkedin.com/in/pritha-guha-5704b5110
- https://www.linkedin.com/in/pritha-guha-5704b5110
Accomplishments
- Business Standard: Best Branch Performance award and certificate
- Radio Mirchi: Silver point for Mirchi Solutions Champs-Q3 in 2019
- News Nation: Best Performance in Top 5 in 2020-21
Interests
- Travelling
- Music
- Cooking
Personal Details
- Date of Birth: 1989-09-04
- Nationality: Indian
- Marital Status: Unmarried
- Religion: Hindu
Timeline
Senior Manager
Zee Entertainment Enterprises Ltd.
03.2026 - Current
Manager-SONY & SAB
Sony Pictures Network India (Culver Max Entertainment)
09.2025 - 02.2026
Manager- Zee Bangla/ Zee Bangla Cinema
Zee Entertainment Enterprises Limited
12.2022 - 09.2025
Deputy Manager
Red FM
12.2021 - 12.2022
Deputy-Manager-Advertisement
News Nation
04.2020 - 11.2021
Account Manager- Solutions
Radio Mirchi
03.2018 - 04.2020
Officer-Advertisement
Business Standard Pvt. Ltd.
12.2014 - 02.2018
Marketing Executive
Dainik Jagran - Jagran Prakashan Ltd.
05.2014 - 12.2014
Deputy Media Manager
Arun Sign Service Pvt. Ltd.
04.2012 - 02.2014
Master of Business Administration: MBA - Marketing/Marketing Management, General
SVKM's Narsee Monjee Institute of Management Studies (NMIMS) India
Jadavpur University - Comparative Literature
Jadavpur University
Post Graduation Diploma - Mass Communication/Media Studies
Jadavpur University
10+2 - General and Humanities
Gokhale Memorial Girls School
10+2 - General and Humanities
Gokhale Memorial Girl's School