Priya Choudhary
Customer Relationship Manager
New Delhi
Summary
CRM Executive managing post-sales lifecycle support for real estate customers. Coordinates service requests, payment follow-ups, documentation, and handovers with sales, finance, legal, and operations teams while maintaining accurate CRM records. Strengthens customer satisfaction through timely issue resolution and proactive communication.
Overview
5
5
years of professional experience
Work History
CRM Executive
GLS Infra
11.2025 - Current
- Manage customer relationships throughout the post-sales lifecycle.
- Handle customer queries, service requests, payment follow-ups, and documentation.
- Coordinate with sales, finance, legal, and operations teams to ensure seamless customer handovers.
- Maintain accurate customer records and transaction details in the CRM system.
- Resolve customer issues promptly to improve overall customer satisfaction.
- Ensure operational accuracy and compliance with internal processes.
- Build long-term customer relationships through proactive communication and timely follow-ups.
Senior Executive – Sales & Marketing
Pride Purple Group
06.2021 - 04.2025
- Generated qualified leads through networking, referrals, digital campaigns, and market research.
- Conducted customer requirement analysis and recommended suitable real estate projects.
- Delivered project presentations, site visits, and product demonstrations to prospective buyers.
- Built and maintained strong client relationships through continuous engagement and follow-ups.
- Coordinated with finance, legal, CRM, and sales teams to ensure smooth booking and documentation processes.
- Maintained customer records, sales reports, and MIS data with high accuracy.
- Provided market intelligence and sales performance reports to senior management.
- Assisted in planning new project launches and sales strategies.
- Mentored junior team members and supported them in achieving sales targets.
- Contributed consistently toward achieving monthly and quarterly business targets.
- Improved customer experience through timely communication and efficient issue resolution.
Presales Executive
Ceyone Technologies LLP
02.2021 - 05.2021
- Engaged with prospective customers to understand their requirements and recommend suitable real estate projects.
- Conducted project presentations, site visit coordination, and product demonstrations.
- Maintained regular follow-ups with prospects to improve lead conversion.
- Coordinated with sales, finance, and legal teams for smooth booking and documentation.
- Updated CRM software with customer information, lead status, and interaction history.
- Assisted in achieving monthly sales targets through proactive customer engagement.
- Conducted market research to identify customer preferences and business opportunities.
Education
PGDM - Marketing
Pune Institute of Business Management
PuneB.COM -
Durgapur Government College
04.2001 -
Skills
Customer onboarding
Customer service
Lead management
Issue resolution
Customer retention
CRM software (Farvision, Salesforce, Metroleads)
MIS reporting
Documentation management
Microsoft Excel
Cross-functional coordination
Timeline
CRM Executive
GLS Infra
11.2025 - Current
Senior Executive – Sales & Marketing
Pride Purple Group
06.2021 - 04.2025
Presales Executive
Ceyone Technologies LLP
02.2021 - 05.2021
B.COM -
Durgapur Government College
04.2001 -
PGDM - Marketing
Pune Institute of Business Management