Summary
Overview
Work History
Education
Skills
Languages
Awards
Accomplishments
Personal Information
Academic Projects
Hobbies and Interests
Timeline
Priya Dendukuri

Priya Dendukuri

Visakhapatnam

Summary

Results-driven Ad Operations and Account Management professional with 5+ years of experience in digital advertising, campaign trafficking, and client servicing. Proficient in platforms including Google Ad Manager (DFP), Campaign Manager 360 (DCM), DV360, Ad Exchange SSP, DSP, and skilled in programmatic reporting and basic web technologies (HTML, CSS, JavaScript). Known for effectively collaborating with advertisers, planners, and publishers, ensuring campaign accuracy and optimal performance.

A dynamic Account Manager with a track record of retaining key accounts, driving growth, and building strategic partnerships. Demonstrates strong interpersonal communication, independent problem-solving, and process improvement capabilities. Adept at navigating the entire sales cycle, expanding client portfolios, and delivering consistent results through a collaborative and client-focused approach.

Overview

5
5
years of professional experience

Work History

Account Manager - Ad Operations Specialist

Denstu Aegis Network
Chennai
09.2024 - Current
  • APAC Region | Client-Facing & Ad Tech Expert
  • Spearheaded end-to-end campaign trafficking and management across major ad platforms including Campaign Manager 360 (DCM/CM360), Google Ad Manager (GAM), and DV360, executing high-impact display, video, and audio campaigns across APAC markets.
  • Acted as primary technical liaison and account manager for premium clients such as Accor Hotels, Glenfiddich, Hendrick’s Gin, Air New Zealand, Ampol, Beacon, Carat, Adventure World, Funlab, and F45, FERRERO, FS8, Jaguar Land Rover, Kathmandu, Kering, MBS(Melbourne Business School) , Murdoch University, Nintendo, TFE Hotels Thermomix, and Woolworths Group ensuring seamless campaign execution and exceptional client service.
  • Proficient in campaign setup, QA, monitoring, and optimization, ensuring delivery targets and KPIs are met or exceeded.
  • Delivered fast and effective troubleshooting of ad serving issues, collaborating with internal and external stakeholders to minimize downtime and maximize performance.
  • Managed ad verification and brand safety integrations using platforms like Integral Ad Science (IAS), DoubleVerify, MOAT, and Flashtalking, ensuring quality control, compliance, and viewability.
  • Collaborated with media agencies and creative teams to streamline workflow from briefing to go-live, improving turnaround times and campaign accuracy.
  • Supported ongoing reporting, insights, and performance analysis, driving actionable optimizations and renewals. Increased client satisfaction by building strong relationships and addressing their needs promptly.
  • Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
  • Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
  • Collaborated with sales team to identify potential upsell opportunities and expand client base.
  • Conducted regular account reviews to identify areas for improvement and ensure continued success.
  • Established clear communication channels between clients and internal teams, ensuring seamless project execution.
  • Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
  • Streamlined internal processes for better efficiency in account management tasks.
  • Improved overall team productivity by implementing best practices in organization and time management.
  • Cultivated long-term relationships with key stakeholders in assigned accounts, fostering trust and loyalty among clients.
  • Enhanced team performance with regular training sessions on product knowledge and customer service excellence.
  • Optimized account allocation among team members to ensure balanced workload and focus on high-priority clients.

Senior Ad Operations Associate

Kinesso India Private Limited
Bengaluru
06.2022 - 09.2024
  • EMEA and NA | Client-Facing & Ad Tech Expert
  • Experienced as Campaign Manager by Ad Trafficking through Ad Server DCM (Google Campaign Manager) - All platforms.
  • Proficient in communication with the Media Planners regarding the campaign set up and clarifying their queries regarding the Campaign (both technical and theoretical).
  • I do trafficking, reporting, error finding, creative QA and wrapping tags both in DCM and IAS also MOAT.
  • I have hands on mechanism of Automation (RPA) for regular programmatic and social campaigns as well.
  • I work of major clients - AMEX, Accenture, Emirates, Honda, Aramco, Spotify, Ford Bahrain, Lower Gulf Dubai, BBC, Energizer accordingly.
  • Collaborated with internal stakeholders to develop long-term objectives for organizational growth.
  • Organized training sessions for employees in order to provide up-to-date information about operational policies and procedures.
  • Set up and manage Google Search Ads campaigns (copywriting, AB testing, campaign optimization).
  • Set up and manage Social Ads (Facebook/Instagram & LinkedIn).
  • Worked with multiple agencies and numerous media partners to generate brand awareness and ultimately drive leads.

Campaign Manager

Regalix India Private Limited
Bengaluru
10.2021 - 05.2022
  • By Ad Trafficking for the Reddit - All platforms.
  • I developed a strategic Campaign plan including fundraising goals, budgets, vendors, and timelines.
  • Proficient in Ad Serving, Custom Reporting, Screenshot deck (proof of ads serving on the forum), Funding and billing, Macro, and tags implementation (Kantar, DV, DCM, Nielsen).
  • Though a newly joined Employee always deemed to be on wall of fame on every week productivity with www.resumekraft.com.
  • 100% quality.
  • Specialized in e-mail blasts, social media marketing and radio or television advertisements.
  • Evaluated the effectiveness of ongoing fundraising campaigns including efficiency, community engagement, event satisfaction and the overall success of the Campaign.

Product Analyst

HCL Technologies-Google
Hyderabad
01.2020 - 10.2021
  • Expert Experience, proficient and proven knowledge on Ad SERVING and Ad Trafficking of DFP-Google Ad Manager, Programmatic Reporting and Campaign Management.
  • Proficiency in Campaign management: Providing Ideas in setting up Campaigns in terms of Checking Inventory, forecasting and targeting.
  • DISPLAY ads on all environments Desktop, M web, Mobile In app VIDEO ads On all Environments.
  • Performance Reporting (analytics dashboard, measure campaign performance, review key metrics, provide data-driven insights).
  • Platforms used: Hubspot, Salesforce, FB Ads, LinkedIn Ads, Unbounce, Ad Manager (DFP), DV360, DCM, Reddit.
  • Collaborated with cross-functional teams such as engineering, marketing, sales, operations to ensure successful implementation of projects.
  • Developed KPIs that measure success of a particular feature or campaign.
  • RTB, UPR, Optimization for revenue uplift.
  • PROGRAMMATIC GUARANTEED and Preferred deals in Ad Manager.
  • NATIVE ads Both Display and Video on all environments.
  • MOBILE IN-APP Normal ad serving and MEDIATION.
  • OPEN BIDDING.
  • GDPR and Funding choices.
  • Multiple customer management.
  • Experience in suggesting the proper ad placements on all environments that'll help revenue uplift without affecting the UX.
  • Capable of analyzing and building strategies for Ad Exchange ad serving and Programmatic Guaranteed ad serving.
  • Proficient and excellent Troubleshooting skills in terms of ad delivery issues.
  • Capable of working and communicating well with the Developers in terms of Advertising aspect of implementation.
  • Good amount of knowledge on Mediation and Campaign management strategies.
  • For smooth delivery of campaigns, I thrive to test everything before the campaigns are pushed live.
  • Can multi-task.
  • Resolving publisher issues via Email and Chat.
  • Viewability is the KEY Capable of analyzing lot of data from various sources and assist in improving viewability on Websites, Mobile applications.

Education

B.Tech - Computer Science Engineering

Sanketika Institute of Technology And Management

Skills

Ad Trafficking (DCM, GAM , DV360, SIzmek and Reddit)

Ad Serving (troubleshooting)

Custom reporting and Optimization

Account management

Teamwork and collaboration

Account development

Customer service

Web developing (HTML, CSS, PHP)

MS-word

excel

power point

Good Quality metrics

Client satisfaction %

Proficient in corporate communication

presenting skills

public speaking

Adaptability

Process Improvements

Operations Management

Administrative Support

Customer Service

Team Support

Verbal and Written Communication

Interpersonal and Written Communication

Project Management

Languages

English
Hindi
Telugu

Awards

100% Quality Maintenance Recognition
Certified as a 100% Quality Maintaining Employee
Recognized for consistently maintaining 100% quality standards across all organizational tasks and project deliverables.

AI Workshop Participation Certificate
Miracle Solutions
Participated in a hands-on Artificial Intelligence workshop, gaining exposure to foundational AI concepts and practical applications.

Certified in PHP Development
Tammina Infotech
Successfully completed a certified course focused on PHP programming, covering backend development and server-side scripting.

Certified in Web Development
Namaste Vizag
Completed a structured training program in web development, gaining practical skills in HTML, CSS, JavaScript, and responsive design.


Accomplishments

    Internship Title:

    Web Development Internship

    Organization: Namaste Vizag

    Role:

    Team Lead – Web Development

    Duration:

    45 Days

    Description:

  • Led a small team in the design and development of responsive web pages for Namaste Vizag, a local media and community platform.
  • Managed the frontend development process, ensuring adherence to brand guidelines and optimizing user experience across devices.
  • Collaborated closely with content and design teams to deliver a functional and visually engaging website within a tight timeline.
  • Gained hands-on experience with HTML, CSS, JavaScript, and basic backend integration.

    • Technologies Used:

    HTML, CSS, JavaScript, Bootstrap

Personal Information

Academic Projects

Project Name:
Location-Based Garbage Management System (IEEE Real-Time Project, 2018)

Role:
Team Lead – Android Development

Domain:
Smart City Solutions / Mobile App Development / IoT Integration

Description:

  • Spearheaded the development of an Android-based smart waste management system aimed at improving urban sanitation through location tracking and automated status alerts.
  • Integrated GPS and sensor technologies to enable real-time monitoring of garbage bin levels and optimized waste collection routing.
  • Led a team of developers, overseeing system architecture, task allocation, and end-to-end delivery of the application.
  • Ensured functional accuracy through rigorous testing and presented the project as part of an IEEE-approved real-time initiative.

Technologies Used:
Java, Android Studio, Firebase, GPS APIs, Sensor Integration

Hobbies and Interests

  • Singing
  • Reading Books
  • Dancing

Timeline

Account Manager - Ad Operations Specialist - Denstu Aegis Network
09.2024 - Current
Senior Ad Operations Associate - Kinesso India Private Limited
06.2022 - 09.2024
Campaign Manager - Regalix India Private Limited
10.2021 - 05.2022
Product Analyst - HCL Technologies-Google
01.2020 - 10.2021
Sanketika Institute of Technology And Management - B.Tech, Computer Science Engineering

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Priya Dendukuri