PRIYA DEVINE JONES
Visual Merchandiser Manager
Hyderabad
Summary
A visual merchandising professional with a proven track record of driving customer engagement and sales through innovative store layouts and captivating displays. Expertise in spatial planning, trend analysis, guaranteeing the effective execution of merchandising strategies and a keen eye for detail combined with a results-driven approach consistently delivers impactful retail experiences.
Overview
10
10
years of professional experience
Work History
Visual Merchandising Manager
ADITYA BIRLA FASHION AND RETAIL LTD.
06.2023 - Current
- Handling EBOs, LFSs, and MBOs of W and Aurelia Brand for the South region of India.
- Streamlined regional visual merchandising processes by introducing standardized tools and training materials for consistent execution.
- Organized and managed cluster visual merchandising teams to ensure compliance with corporate standards.
- Store visits to evaluate store layout, product placement, display techniques, signage, lighting, and overall presentation of merchandise.
- Ensuring all stores adhere to company policies regarding safety, security, and customer service standards related to visual merchandising practices.
- Collaborated with the marketing department on promotional campaigns for special events or holidays, especially in malls.
- Worked closely with Regional Sales Managers to ensure consistency between sales goals and visual objectives.
- Managed budgets effectively, allocating resources strategically to maximize return on investment in display materials and labor costs.
- Developed strong relationships with vendors to secure high-quality fixtures and promotional materials at competitive prices.
- Coordinated seasonal campaigns and promotional events, ensuring timely set-up and removal of displays for maximum impact.
- Implemented creative solutions to address unique challenges faced by individual stores based on their specific layout or demographic considerations, tailoring strategies to drive success.
- Collaborated with cross-functional teams to plan and execute successful store openings, renovations, and expansions within the region.
Area Visual Merchandiser
ADITYA BIRLA FASHION AND RETAIL LTD.
01.2019 - 06.2023
- Brand: Peter England
- Plan, Design, Execute- Promotions (daily, weekly, monthly), In store signage's, Mall display
- Layouting, Space management, Category promotions, Display zones, Product highlighting, Training
- Props procurement, Vendor sourcing, SOH, Competitor analysis, Documentations.
City Visual Merchandiser
Hypercity Retail India Ltd.
10.2015 - 01.2019
- Ordering, Coordinate, Implementation & Monitoring of all aspects across all stores of APTS
- Sending Monthly Reports and Implementing feedback of Promotions and Weekly PPTs
- Training & Guiding store team for window & instore merchandise display
- Train and Develop visual staff
- Travel plan, New store launch Planing & Execution
- Creating vendor base, and Cost management.
Education
MBA - Retail & Marketing
Kurukshetra University
KurukshetraB.Com. -
Kurukshetra University
KurukshetraSkills
- Corel Draw
- Photoshop
- Creative vision
- Merchandise presentation
- Visual storytelling
- Planogram resets
- Teamwork and collaboration
- Multitasker
Accomplishments
- Best VISUAL MERCHANDISER, NOV’ 2017
- BEST LOOK & FEEL AWARD, FEB’ 2017
- 3rd POSITION AS GOOD PRESENTER, MBA’2014
Interests
Crafting, Painting, Dancing
Timeline
Visual Merchandising Manager
ADITYA BIRLA FASHION AND RETAIL LTD.
06.2023 - Current
Area Visual Merchandiser
ADITYA BIRLA FASHION AND RETAIL LTD.
01.2019 - 06.2023
City Visual Merchandiser
Hypercity Retail India Ltd.
10.2015 - 01.2019
MBA - Retail & Marketing
Kurukshetra University
B.Com. -
Kurukshetra University