Priyal Parihar

• Improved analytics reliability by auditing MongoDB vs front-end and fixing mismatches; revamped the analytics page UX, reducing manual data checks by ~25% across ~200 global client accounts.
• Built a Customer Engagement Dashboard with KPIs like project creation, candidate sourcing and outreach rates; and quartile-based personas that informed retention strategy and drove ~15% lift in repeat usage among low-engagement accounts.
• Automated a real-time CSM dashboard with Google App Script, consolidating 6–7 sheets and cutting manual ops work by ~30–40% for the CS team.
• Delivered weekly insights for Auto Pool Addition Agent by visualizing trends and identifying root causes— enabling quick fixes and shaping product iterations.
• Analyzed Hotjar session replays & heatmaps to identify UX bottlenecks and friction points, driving changes that reduced onboarding drop-offs by ~10–12%.

• Built an automated model for user feedback analysis across product verticals using Quicksight and Google App Script, enhancing data-driven decision-making.
• Led key metrics analysis (conversion rate, session length, drop-offs) through funnel exploration and cohort analysis, boosting initiative forecasting by 25%.
• Improved customer gratification by 34% through widget-level analysis, identifying platform gaps and enhancing the user journey.
• Optimized PRDs, newsletters, and product reviews by extracting insights from SQL, Clevertap, and Datastudio, driving 12% growth in engagement and supporting initiative forecasting.
• Segmented users based on sessions, VTR, CTR, etc. generating targeted reports that boosted retention by 17%.

Migrated 11 chapters from TLLMS to the BYJU's app, reaching 25M+ students globally by:

• Leading a 20+ member team for post-production data management of 6 student cohorts using Excel.
• Conducted app testing and A/B testing to evaluate product success across cohorts.
• Managed data collection, validation, and analysis, providing recommendations for quality improvements.
• Developed 250+ scripts and 500+ hours of content for enhanced learning experiences.
• Created 200+ storyboards and 50+ VCCs for effective product visualization.