PRIYANKA BHOL

Delivered Impactful Data-Driven Results:

• Achieved a top-line impact of $150M with a 60% conversion rate through Market Basket Analysis for products and corresponding services.
• Identified a $110M opportunity by conducting Customer Attrition Analysis, leading to targeted retention strategies.

Led Data-Driven Strategies:

• Analyzed customer purchase patterns for products and offers, optimizing sales efforts & drive revenue.
• Applied data science techniques - regression, clustering, and random forest to extract valuable insights.

Key Capabilities and Contributions:

• Customer Insights: Developed customer segmentation using the RFM model, enabling leadership to tailor SPIFFs and enhance strategic decisions to drive growth.
• Innovation: Crafted Retention strategies and campaigns for Go-To-Market (GTM) planning.
• Developed strategic marketing plans by analyzing product pricing, customer engagement trends, and market dynamics to optimize product positioning.
• Led a team to automate reporting processes, reducing report generation time by 1.5 hours, enhancing efficiency and productivity.

Business Analyst:

• Requirement understanding, discussions within the Agile Team & effort estimation
• Defect logging, basic analysis, retest & closure, Preparation of Test reports

Application Development Analyst:

• Developed and supported HR-related applications for a leading financial client for the regions APAC, Switzerland, US countries and performing System Integrated Testing, coordinating with client for performing User Acceptance Testing
• Worked with a global team for requirement gathering and developed integration flows for migration of data, optimizing the overall lead time for data delivery

Studying the impact of Sovereign Gold Bond on physical demand for gold and the overall economy