Priyanka Hiran

Key Account Manager – Amazon | Consumer Business Group

• Managed the end-to-end Amazon business for the Consumer Division, driving 10%+ growth and successfully turning around account performance
• Led portfolio expansion and optimization, unlocking growth across key categories and improving overall contribution
• Played a pivotal role in launching Amazon Now and onboarding multiple new brands, accelerating digital presence and revenue streams
• Owned and delivered on key KPIs including POS growth, availability, and visibility, ensuring strong marketplace execution
• Drove margin improvement and P&L management, optimizing trade spends and promotional investments for better ROI

• Led shopper marketing strategy across Amazon, Swiggy Instamart, and Blinkit, driving integrated on-platform growth initiatives
• Delivered 100%+ growth in Q-Commerce (QCom) by executing high-impact, platform-led marketing programs
• Spearheaded 5+ key initiatives, including:Akshaya Tritiya campaign driving significant growth for the broom category through targeted promotions and visibility
  Scrub Dots launch, leveraging event-led marketing to build awareness and accelerate adoption
  International portfolio expansion on Amazon, successfully launching and scaling new product lines
  
• Owned key KPIs including POS growth, search visibility, and on-platform marketing performance
• Managed and optimized Amazon Marketing Services (AMS) campaigns to drive traffic, conversions, and ROI
• Leveraged QCom search dashboards and analytics to improve discoverability, keyword performance, and category share
• Collaborated cross-functionally with sales, category, and supply teams to ensure availability, visibility, and execution excellence

• Led transition of e-commerce business for Reebok – Ensured smooth and timely completion of transition by developing comprehensive transition plan. Managed a wide range of stakeholders, including external partners, senior management and internal team. Ideated and assisted in developing a new website for Reebok, resulting in improved business performance, increased sales, and enhanced customer satisfaction.
• Led development and ideation for a cohesive, user-friendly digital platform – Unified and streamlined 8 brand websites into a centralized Super App. Set timelines, milestones, deliverables, and monitored overall progress. Collaborated with 40+ stakeholders to identify areas for process improvement and optimize workflows, improving efficiency
• Drove cross functional strategic initiatives to improve profitability and customer experience:
• Improved Net Promoter Score from 48% to 60%
• Analysed consumer behaviour and preferences through the Crazy Egg platform, enabling hassle-free shopping experience
• Boosted overall website sales by 20% through strategic enhancements in customer experience, merchandising, and marketing initiatives
• Collaborated with Merchandising and Tech teams to enhance payment experience, optimize coupons, improve review and ratings systems, implement A+ Content, and elevate overall catalogue quality
• Achieved 5% additional business through repeat customers
• Collaborated with partners (Flipkart) for return reduction
• Spearheaded the automation of e-commerce KPIs in Power BI - The consolidated dashboard served as a comprehensive solution for strategic reviews and facilitated key business decisions.
• Developed senior executive briefings including MD-review presentations on e-com business and strategic projects.
• Worked on several analytical and project management tools like, Adobe Analytics, Algonomy, CleverTap, Crazy Egg, Google Analytics, JIRA and PowerBi

• Responsible for managing everyday store operations, building KPI’s, stock management, and meeting sales targets
• Achieved a record-breaking single-day sales figure of 4.56 Lacs.
• Led a team of nine for building corporate tie-ups to drive B2B sales of masks for Van Heusen, leveraging negotiation and convincing skills to convert leads generated through social media

• Cummins Brand Perception Study: Fleet Owners & Driver Audience Groups
• Conducted a brand perception survey of 100+ fleet owners and truck drivers
• Recommended and created a POC of a Chabot (E-Sahaayak) to assist drivers and increase brand visibility
• Competitive Analysis: BS-VI: Promotion & Market Trends
• Comparative analysis of campaigns and strategies implemented by OEM’s to engage fleet owners and truck drivers
• Analyzed the market and made recommendations for the marketing of upcoming Cummins line of BS-VI products which were implemented.