Priyanka Koppisetti
Paid Media Manager
Hyderabad
Summary
Paid Performance Marketer, bringing over 9 years of experience in the digital advertising industry with a focus on Google Ads (PPC), Bing Ads, and Search Ads 360. Demonstrated expertise in executing, managing, and optimizing paid search campaigns to maximize ROI, utilizing diverse advertising platforms. Proven track record of developing and implementing effective paid ads strategies in line with clients' business goals, budget constraints, and target audience preferences. Demonstrated ability to continually refine and optimize campaigns based on key performance indicators and feedback, ensuring continuous improvement and goal achievement. Strong interpersonal skills, with experience in effectively communicating campaign progress, results, and recommendations to clients, stakeholders, and team members. Technically conversant with Google Ads, AdWords editor, Search ads 360, Bing Ads 360, Google Analytics, Ms office.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior Paid Media Manager
360OM
10.2025 - Current
- Mentored junior team members, fostering a collaborative and positive work environment that encouraged ongoing professional development.
- Led and optimized Google Ads accounts with £100k+ monthly budgets, ensuring efficient budget pacing, and strong commercial performance.
- Delivered Performance Max–led eCommerce strategies, driving revenue growth across Shopping and PMax campaigns.
- Managed Google Merchant Center feed optimization, with a strong focus on product title optimization using high-intent keywords, key product attributes, and UK search behavior.
- Improved shopping and Performance Max performance through custom labels, product segmentation, and feed-driven optimization.
- Consistently achieved client-defined revenue and ROAS targets across core and seasonal campaigns.
- Conducted weekly client calls, presenting performance insights, budget updates, testing roadmaps, and strategic recommendations.
- Implemented and maintained GA4, enhanced conversions, and accurate eCommerce tracking to support automated bidding strategies.
- Drove incremental growth through ongoing creative and asset testing within Performance Max.
- Analyzed performance using Google Ads, GA4, and Looker Studio to provide clear, actionable insights.
- Monitored competitor activity and UK market trends to inform bidding, messaging, and product strategy.
- Handled client communications, delivered weekly performance reports, and forecasted next-month targets based on trend and performance analysis.
Paid Search Analyst
Assembly Global, India
01.2022 - 07.2025
- Launching and optimizing PPC campaigns
- Leveraging bulk uploads and creating automated rules for modifying the ads status and Scheduling ads in Search Ads 360.
- Working with well-known clients such as Bulgari, Wrangler, Lee, Givenchy, and Makeup Forever, Ultimate Medical Academy, achieving 4% return on assets (ROAS) with a monthly budget of $90k through constant campaign improvement.
- Demonstrating proficiency in crafting ad copies, instituting rules, and adjusting bids and budgets using SA360
- Actively participating in the development of effective paid search strategies
- Administering campaign budgets, providing monthly estimates, and overseeing account performance
- Enhancing ad copy, refining landing pages, conducting keyword research, and performing competitor analysis
- Executing a comprehensive analysis of expansive campaigns
- Establishing and executing performance reports (weekly/monthly) for marketing campaigns
- Tracking critical KPIs and generating insightful reports for management
- Proposing and developing innovative campaigns across diverse channels
- Staying updated with the latest PPC and SEM trends
- Participating actively in the selection of keywords and audience targeting
PPC Specialist
GUS Education India LLP, India
02.2018 - 04.2021
- Prepared interactive strategic digital marketing plans
- Created awareness about the company's brand
- Performed keyword analysis and research
- Analyzed and checked the success of the digital marketing techniques used
- Performed marketing campaign and investment analysis for all online advertising and website-related activities
- Conducted in-depth analysis of larger campaigns, advertising research, brand research, and site utilization
- Defined and implemented routine reports (weekly/monthly) for marketing campaigns
- Held weekly meetings with clients to discuss performance and action items
- Provided detailed monthly and quarterly results overviews to management
- Stayed abreast of current trends and best practices in marketing analysis and tools/techniques
- Handled big brands like St Patrick’s, LCCA, Arden, Gisma, SMU with a budget of £1, 40, 000 monthly.
- St. Patrick's is among the largest and most successful projects, with an 80% return on investment.
- Client: United Kingdom
Digital Marketing Executive
Xpediant Digital Media, India
05.2016 - 01.2018
- Implemented online marketing strategy, planned and executed digital marketing campaigns, including email marketing
- Maintained, designed, and supplied content for the organization's websites, along with conducting keyword research
- Engaged with the public via social media platforms to ensure a steady visitor flow to digital sites
- Analysed and reported on visitor data, devising new ways to market products
- Worked for retailers who had an online presence, as well as publishers
Junior SEO Analyst
10.2015 - 05.2016
- Conducted off-page SEO and optimized continually based on feedback and results
Education
Bachelor of Science - Computer Science
Osmania University
India03-2016
Skills
- Paid Search Campaigns
- Google Ads (PPC)
- Bing Ads
- Search Ads 360
- Website Analysis
- Team Collaboration
- Stakeholder Communication
- Facebook Ads
- Google Analytics
- Paid Search Strategies
- Budget Management
- Performance Reporting
Certification
Google Ads (Search, Shopping & Display), Bing Ads, SA360 &Analytics Certified Professional
Timeline
Senior Paid Media Manager
360OM
10.2025 - Current
Paid Search Analyst
Assembly Global, India
01.2022 - 07.2025
PPC Specialist
GUS Education India LLP, India
02.2018 - 04.2021
Digital Marketing Executive
Xpediant Digital Media, India
05.2016 - 01.2018
Junior SEO Analyst
10.2015 - 05.2016
Bachelor of Science - Computer Science
Osmania University