Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Priyanka Kumari

Detail-oriented and proactive aspiring Data Analyst with skills and knowledge in Excel, Power BI, and SQL. Seeking an entry-level data analytics role to apply analytical skills and grow within a data-driven organization.
Bengaluru

Summary

Former Marketing Officer in the banking sector with hands-on experience in campaign reporting, dashboard creation using Excel, and foundational skills in Power BI and SQL. Currently pursuing a Data Analytics course to deepen technical expertise and transition into an entry-level analytics role.

Overview

6
6
years of professional experience
6
6
years of post-secondary education
2
2
Certifications

Work History

Marketing Officer

Union Bank Of India
Kolkata
07.2022 - 11.2022
  • Conducted several CASA campaigns. Visited different organization for salary accounts.
  • Created customer reports and dashboards using advanced Excel tools—including PivotTables, formulas, and conditional formatting—to track engagement and support marketing decisions.
  • Increased brand awareness by implementing targeted marketing campaigns and strategies.
  • Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.

Marketing Research Intern

TATA Hitachi Construction Machinery
Jamshedpur
05.2017 - 07.2017
  • Understood the key buying attributes of consumers while purchasing a backhoe loader.
  • Identified the effect of different sources of information on consumer's purchase decision.
  • Measured the brand awareness amongst the customers.
  • Determined how likely are the customers to recommend their loaders to others.

Marketing Management Intern

Under the guidance of prof. Sameer Mathur, IIM Lucknow
05.2017 - 07.2017
  • Basic concept of Marketing Management.
  • Improving presentation skills.
  • Applying these basic concepts of marketing to solve business cases published by Harvard Business School.

Education

MBA - Finance And Marketing

IIT(ISM), Dhanbad
Dhanbad, India
06.2016 - 05.2018

B.Tech - Electronics And Communication Engineering

BCETW, Durgapur
Durgapur, West Bangal
06.2012 - 05.2016

Skills

Advanced Excel

SQL

Power BI

Tableau

Data analysis

Data visualization and presentations

Data cleaning

Data modeling

Certification

Google Analytics Individual Qualification (GAIQ)

Timeline

Marketing Officer

Union Bank Of India
07.2022 - 11.2022

Marketing Research Intern

TATA Hitachi Construction Machinery
05.2017 - 07.2017

Marketing Management Intern

Under the guidance of prof. Sameer Mathur, IIM Lucknow
05.2017 - 07.2017

MBA - Finance And Marketing

IIT(ISM), Dhanbad
06.2016 - 05.2018

B.Tech - Electronics And Communication Engineering

BCETW, Durgapur
06.2012 - 05.2016

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Priyanka KumariDetail-oriented and proactive aspiring Data Analyst with skills and knowledge in Excel, Power BI, and SQL. Seeking an entry-level data analytics role to apply analytical skills and grow within a data-driven organization.