Priyanka Nair

Offered the Role - to be inducted into shortly

I was responsible to set up the New stores from scratch with the particular catchment in mind , which will benefit the sale of the particular store . from window to cluster to hotspots . The display of the Merchandise (here being the sarees) strategy craft wise to price wise , which is different from catchment to catchment . Also VM is about the aesthetics too. Before a store opens , there is a lot of backend work towards the props and prints that needs to be taken care of especially when the brand is premium. All this wonderful work needs a big wonderful team, that i handle.

• Handled 25 Stores in Chennai with
• Responsible for the execution of the VM elements in store in the given
• Supporting the sale of the store towards increasing IPCM with VM initiatives
• Conducting various VM Training Programs for the store staff
• Training and Developing VM champs to upgrade to the next Level
• Part of the NSO team ( Opened 50+ new Stores).

• Business development
• Shoot and Styling
• Product Content development
• Stock planning.