Creative Arts & Painting
Priyanshi Makati
Marketing Aspirant | Omni-Channel Sales & Digital Growth
Vadodara
Summary
I’m a BBA Marketing graduate with hands-on experience in sales, customer engagement, and digital growth. At Decathlon, I achieved 96% of my annual sales target and generated 90+ digital orders in a single quarter, strengthening my understanding of performance-driven retail, omni-channel strategy, and customer lifecycle management. Alongside this, I’ve built a personal brand with 8K+ followers, collaborating with brands like Myntra and L’Oréal, where I worked on content strategy, audience engagement, and campaign execution. I have also contributed to a strategic project for a women’s ethnic wear startup, conducting market research, competitor analysis, and brand positioning to support go-to-market planning. I combine analytical thinking with creativity and am now seeking a marketing or business development role where I can drive measurable growth while continuously expanding my strategic and digital expertise.
Overview
2
2
years of professional experience
2
2
Certifications
3
3
Languages
3
3
years of post-secondary education
Work History
Omni Sports Advisor
Decathlon
12.2023 - Current
- Managed CRM operations, delivering exceptional customer experience.
- Led the Hiking category, achieving 96% of the annual sales target.
- Generated 90 digital orders in one quarter; recognized as 'Digital Ninja.'
- I captained the team, Challengers, in the internal Sports League tournament, leading the team to a championship victory.
Customer Engagement Intern
PNB Metlife Insurance
07.2023 - 09.2023
- Generated and nurtured leads through prospecting calls and client interactions.
- Communicated product benefits to enhance customer understanding and engagement.
- Organized a community outreach event to increase brand awareness and capture new leads.
- Assisted in follow-ups and relationship management to support customer retention efforts.
Education
BBA - Marketing
GSFC University
Vadodara, India 07.2022 - 06.2025
Skills
Sales & Business Development:Consultative Selling Outbound Communication Client Relationship Management Digital Sales & Omnichannel Support
Marketing & Strategy:Market Research Consumer Behavior Analysis Brand Positioning
Tools & Platforms:Meta Ads Campaign Management Canva Google Workspace Microsoft 365 CRM & Customer Lifecycle Management
Certification
Social Media Marketing Certificate – by HP Life
Personal Projects
- Piyaa – Women’s Ethnic Wear Brand (Strategic Development Project) Conducted target audience and competitor research. Developed brand positioning and Instagram content strategy.
- Personal Brand Development – Instagram [8K+ followers] Collaborated with leading fashion & beauty brands. Developed content strategies and analyzed engagement metrics.
Interests
Content Creation
Sports & Outdoor Activities
Timeline
Omni Sports Advisor
Decathlon
12.2023 - Current
Customer Engagement Intern
PNB Metlife Insurance
07.2023 - 09.2023
BBA - Marketing
GSFC University
07.2022 - 06.2025