PRIYANSHI SONTHALIA
Bangalore
Summary
Dynamic Business Analyst Intern at Parahit Technologies with a proven track record in competitor analysis and user experience design. Successfully developed a PRD with 30+ MVP features and crafted detailed user journeys. Adept at data analysis and communication, driving impactful enhancements that align product features with market needs.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Business Analyst Intern
Parahit Technologies
04.2024 - 05.2024
- Conducted competitor analysis for 6+ major e-commerce platforms, comparing 20+ features to assess market fit
- Created a PRD outlining 30+ MVP features and proposed 10+ enhancements
- Developed 5+ user journeys and 3 detailed personas aligning product features with key target segments
- Designed 8+ conversational flows for a ride-hailing service chatbot to optimize response times
Internal HR Intern
GlobalHunt
Noida
04.2022 - 08.2022
- Company Overview: Noida
- Managed recruitment processes through in-house ATS software, Hitech CRM
- Conducted initial screening for interpersonal and communication skills
- Shortlisted 5% of applicants, managing interviews for 2000+ candidates in multiple roles
- Noida
Management Intern
The Artment
Gurugram
02.2021 - 05.2021
- Company Overview: Gurugram
- Assisted in 7 lead generation efforts (3 successful), procuring high-quality products
- Spearheaded 5+ social media campaigns, boosting brand awareness
- Analyzed market trends and identified growth opportunities for business expansion
- Gurugram
Education
B.A. Honours - English Literature
Dyal Singh College, University of Delhi
01.2020
Class XII - CBSE
Delhi Public School, Mathura Road
01.2017
Class X - CBSE
Maharani Gayatri Devi Girls' School
Jaipur01.2015
MBA -
Indian Institute of Management
IndoreSkills
- User experience design
- Data analysis
- Market research
- Feature prioritization
- Competitor analysis
- Customer relationship management
Certification
- Google Ads Search Certification, 08/29/25
- People Analytics - Coursera, 2019
- Computer Applications - All India Confederation of the Blind
- Digital Markstrat Simulation - Expertise in digital marketing as a profit center
Accomplishments
- Secured a perfect 10-grade point in Mathematics in Class X (CBSE), 2015
- Achieved 9+ grade points in five out of six subjects in Class X (CBSE), 2015
- Awarded Certificate of Merit for Outstanding Performance in Mathematics by MGD Girls' School, 2013
- Secured 4th rank in school & 242nd in Jaipur in the International Maths Olympiad, 2011
- Achieved 3rd rank in the All India Science Talent Hunt Examination, 2007
Hobbies and Interests
- Travelling
- Adventure Sports
- Fashion Enthusiast
- Exploring Accessible Technologies for the Visually Impaired
Projects
Industry Analysis & Sales Structure of YRF, Indian Cinema Industry, IIM Indore, 02/01/24, 03/31/24, Conducted an industry analysis, studying consumer behavior and preferences., Identified 5 key market trends and opportunities., Proposed multi-platform distribution strategies to increase audience reach by 30%., Developed marketing initiatives improving brand visibility by 40% through digital campaigns.
Positions Of Responsibility
- Dyal Singh College, University of Delhi, Project Head, Department of English, 07/01/19, 03/31/20, Organized a 2-day annual Literary Fest with 1200+ footfall., Increased participation by 20% by outreach initiatives across DU colleges., Led the annual literary seminar on a national scale.
- Dyal Singh College, University of Delhi, PR & Marketing Head, Literary Society, 11/01/18, 04/30/19, Designed marketing strategies, launched social media campaigns., Secured INR 20,000+ in sponsorships., Coordinated university-wide media coverage for the Literary Festival.
- Dyal Singh College, University of Delhi, Treasurer, Literary Society, 09/01/17, 07/31/18, Organized an International Seminar over two days.
Extracurricular Activities
Competed in the city round of IKEN Scientifica for two consecutive years, 2011-12 Participated in Republic & Independence Day parades organized by the Government of Rajasthan Volunteered at Selfless Sewa NGO, contributing to community service projects
Personal Information
- Age: 25
- Gender: Female
Timeline
Business Analyst Intern
Parahit Technologies
04.2024 - 05.2024
Internal HR Intern
GlobalHunt
04.2022 - 08.2022
Management Intern
The Artment
02.2021 - 05.2021
B.A. Honours - English Literature
Dyal Singh College, University of Delhi
Class XII - CBSE
Delhi Public School, Mathura Road
Class X - CBSE
Maharani Gayatri Devi Girls' School
MBA -
Indian Institute of Management