PROMITA MUKHERJEE
Head Of Content
Mumbai
Summary
I am a Content, Communications & Brand Marketing professional with 17+ years of experience shaping brand narratives across media, OTT, BFSI, and consumer industries.
• At RentenPe, I am driving corporate communications, media relations, and reputation strategy, delivering ~1.96Bn earned media reach with 72% Tier-1 coverage across national, business, and regional media.
• At ZEE5, I delivered 500M+ influencer reach, scaled SEO to 1M+ organic users, and built brand ecosystems across Twitter, Wikipedia, and IMDb.
• At ICICI Bank, I created the Content Studio, designing leadership communication, research reports, and customer campaigns.
• My editorial roots span Femina, Mid Day, Mint, and The Telegraph. I have also launched two city newspapers and drove impactful storytelling.
• As an entrepreneur, I launched India’s first PropTech platform (ProperDealer) and a fashion-tech recommendation app (Calcutta Cliques).
I specialize in:
✅ Content Strategy & SEO
✅ Brand & Marketing Communications
✅ Influencer & Digital Marketing
✅ Leadership Communication & Reputation Management
✅ Storytelling Across Platforms (Text, Video, Audio, AI)
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
21
21
years of professional experience
Work History
Head of Content & Communications
RentenPe
Mumbai
04.2024 - Current
- Owned enterprise-wide marketing communications, brand strategy, and content governance, defining masterbrand positioning, messaging architecture, and the always-on content calendar across owned channels (social, web, blogs, CRM) to drive growth and category leadership.
- Drove high-impact, data-led campaigns across owned, earned, and partnered channels, leveraging content strategy, influencer marketing, PR, and partnerships to deliver 2.1M reach (+184%) and 100% growth in social engagement within 6 months.
- Led and scaled a cross-functional marketing communications team, overseeing owned-channel execution, product launches, thought leadership, and agency/vendor partnerships, ensuring message consistency, cadence discipline, and execution excellence.
- Drove enterprise-wide corporate communications, media relations, and reputation strategy, delivering ~1.96Bn earned media reach with 72% Tier-1 coverage across national, business, and regional media to strengthen leadership credibility and institutional trust.
- Built and scaled an always-on executive visibility and thought leadership platform, shaping complex fintech/proptech narratives into sustained, high-impact earned media outcomes, generating ~1.95Bn reach with monthly visibility peaks of 472Mn+.
Contributor
Maxposure Limited
04.2024 - 04.2025
- Deliver B2B and B2C content solutions for marquee brands including Indigo, Maruti Suzuki, and ITC. Wrote extensively on domains such as travel and hospitality, trends and founder interviews.
- Create audience-centric editorial strategies aligned with client brand objectives.
Associate Director, Content Marketing
ZEE5
Mumbai
03.2019 - 04.2024
- Directed masterbrand-aligned content marketing strategy for new title launches and brand marketing across owned, earned, and paid channels, delivering 2M reach and 1M engagement.
- Led cross-functional collaboration between content, SEO, PR, and influencer teams to deliver unified messaging.
- Collaborated with over 1,000 influencers & delivered 500M+ reach and 50M+ engagement with CPEs under 5.
- Optimized SEO through 4 microsites, driving 1M+ Monthly Active Users (MAU).
- Maintained brand presence on X, Wikipedia, and IMDb; integrated direct backlinks boosting subscriptions.
Senior Manager, Content Studio
ICICI Bank
Mumbai
01.2018 - 03.2019
- Designed group-level communication strategy across leadership messages, press releases, and customer engagement.
- Created style guide and maintained editorial calendar for consistent brand voice.
- Vetted approximately 50 content requirements nationally and globally daily.
- Developed thought leadership content for senior leaders, aligning narratives with brand positioning.
Senior Content Editor
Earlier Roles
New Delhi
01.2005 - 01.2017
- Held senior editorial roles at leading publications including Femina (Online & Social Media Editor, Editor-in-Charge of Femina Brides, Femina Parenting & Femina Cookbook), Mid Day, Mint, Millennium Post and The Telegraph, creating and executing end-to-end content and communications strategy in domains such as fashion, beauty, lifestyle, travel, sports, entertainment, health, luxury, etc.
- Organized and detail-oriented with a strong work ethic.
- Self-motivated, with a strong sense of personal responsibility.
Startup Founder
Founder
Kolkata
06.2013 - 11.2016
- Founded ProperDealer, India’s first proptech platform offering 360 virtual property tours, enhancing buyer engagement across geographies.
- Founded Calcutta Cliques, a fashion-tech app integrating outfit recommendations with e-commerce.
- Conducted target market research to scope out industry competition and identify advantageous trends.
Education
PGDM - Digital Marketing
MICA
Ahmedabad, India01.2018
Master of Arts - English Literature
Calcutta University
Kolkata01.2006
Master of Arts - English Literature
Bethune College, Calcutta University
Kolkata01.2004
Skills
Masterbrand Vision & Group-Level Brand Strategy & Communication
Content Strategy & Editorial Leadership
Digital Analytics
Content Management System (CMS)
Thought Leadership Content & Narrative Design
SEO Content & Optimization
Awards & Recognition
Adgully Screenex Gold & Silver Awards for Best Marketing Campaign (Rangbaaz 2022), Afaqs Future of News Award for Best New Show (The Broken News, 2022)
Timeline
Head of Content & Communications
RentenPe
04.2024 - Current
Contributor
Maxposure Limited
04.2024 - 04.2025
Associate Director, Content Marketing
ZEE5
03.2019 - 04.2024
Senior Manager, Content Studio
ICICI Bank
01.2018 - 03.2019
Startup Founder
Founder
06.2013 - 11.2016
Senior Content Editor
Earlier Roles
01.2005 - 01.2017
PGDM - Digital Marketing
MICA
Master of Arts - English Literature
Calcutta University
Master of Arts - English Literature
Bethune College, Calcutta University