Puneet

Responsible for the entire Brand Monetization lifecycle for Digital native clients including Food tech and OTT.

The key duties - onboarding client from sales, Media planning , GTM strategy assist, Creative management , Campaign execution and optimizations , creating EOC reports , QBR lifecycle and utilizing consulting skills to upsell clients.

• Managed 40% of overall Brand spends on Glance.
• Drove 4 account upsells worth 48lacks.
• Managed over 100 campaigns worth 12 CR for 25 diverse industries in Q1-Q3 These campaigns accounted for 50% of total number of campaigns under brand monetization.
• Managed brands like Disney+ Hotstar , Netflix , Prime Video, Zomato , Swiggy, Ajio , Flipkart , Amazon to name few.
• Worked with product team to bring in new features to improve efficiency and performance.
• Recognized by CBO for good performance for my ventricle in H2
• Won "Rising star" and "Real start" award for Strong Impcat in Q2 and Q3 respectively.

• Managed portfolio of gaming and non-gaming app partners from across US, EU and Asia Pacific regions.
• Managed end-to-end sales cycle in NA/EU to expand market share.
• Responsible for supply-demand coordination by actively analyzing and optimizing requirements on both ends.
• Steered revenue for Accounts like Enflick, Randomlogic, Ideasolutions, MobileDeluxe and medialab to more than 150% growth.
• Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
• Increased longevity of Tier 2 accounts by providing individualized customer service and developing relationships with account holders.
• Listened attentively to client feedback and worked with product development team to introduce new services.
• Managed book of business worth $3M in Q3, 2021.
• Introduced new processes to reactivate older accounts, increasing company revenue by $500k.

• Responsible for driving revenue and managing month-on-month growth for company.
• Lead and direct sales and services initiatives with premium publishers India and APAC.
• Handling all Ad Operations with Publishers.
• Perform all aspects of day-to-day customer activity and set long term partnership goals.
• Worked with top publishers like The Hindu, Scoop whoop, The News minute, Deccan Herald, Wittyfeed, Jagran Group, Midday, etc.
• Actively monitor opportunity matrix between supply and demand.

• Planning and executing solutions for sales to deliver best.
• Started new vertical "Shopping on Wheels” to sell products on local taxis which increased my client base by 30% with overall revenue increase of 15%.
• Introduced “Artisans to Markets” which gave platform for artisans to sell their products directly to market through us.
• Preparing reports by collecting sales information and statistics.

• Developed and executed social media marketing strategies to increase company sales.
• Provided consult for self serve clients.
• Conduct analysis and optimizations for publishers.