Purbali Sarmah
Content Specialist
Pune
Summary
Results-driven Content Writer offering 4 years of client-focused service, project management, and business-generating content production. Skilled professional with core strengths in creative expression, brand storytelling, and goal alignment across teams and external agencies. Proficient at crafting polished Ad copies, Case Studies, Social Media Posts, Landing Pages, and more across diverse formats spanning B2B/B2C marketing, healthcare, fashion, and technology. Cultivates and retains key client relationships and business partnerships across the US, UK, India, Australia, and Dubai, optimizing content for global resonance and SEO success. Leverages expertise in WordPress, MS Office, and SEO tools to deliver captivating content that achieves business objectives in the digital landscape.
Overview
5
5
years of professional experience
54
54
years of post-secondary education
8
8
Certifications
Work History
Senior Content Writer
SQUAREA Consulting Pvt Ltd.
10.2024 - Current
- Enhanced website traffic by developing engaging, well-researched content for blogs and articles.
- Revamped existing web copy to align with updated branding guidelines, improving overall site cohesion and messaging clarity.
- Collaborated with marketing team to develop targeted content strategies that drove lead generation and conversions.
- Mentored junior writers on best practices for crafting effective copy, strengthening overall team performance.
- Crafted persuasive copy for email marketing campaigns, leading to increased open rates and clickthroughs.
- Conducted keyword research and analyzed analytics data to optimize content for maximum reach and impact.
Content Specialist
Beyond LED Technology (1SOURCEBPO)
10.2023 - 08.2024
- Developed and curated content for eCommerce and informational websites, enhancing brand presence. (Product description pages, category pages, technical spec sheets of products, About Us, Service pages, Product catalogs, etc)
- Managed social media content and ad copies, boosting online visibility and interaction. (Google ad text copy, display ad copy, Facebook ad copy)
- Optimized website navigation through effective information architecture design and user experience improvements.
- Pitched creative ideas for multimedia projects such as videos, webinars, or infographics.
- Crafted engaging newsletters, case studies, and blog posts to drive audience engagement.
- Collaborated on website revamping projects, ensuring content alignment with design and user experience.
- Executed email marketing campaigns, increasing customer retention and sales.
- Maintained SEO standards, optimizing content for search engines to improve organic traffic.
Senior Content Writer
Digital Arise
11.2021 - 09.2023
- Managed and executed content strategies for diverse clients in the US, UK, Dubai, Australia, Canada, and India.
- Created compelling and targeted paid ad content, driving effective marketing campaigns across various platforms.
- Developed and optimized content for websites, ensuring alignment with client branding and objectives.
- Produced engaging newsletters, case studies, blog posts, and social media content to enhance client online presence.
- Analyzed content performance and provided actionable insights to clients, improving overall digital marketing strategies.
- Conducted SEO audits and implemented optimization techniques to improve search engine rankings for client websites.
- Managed public relations activities, fostering positive media relationships and enhancing brand reputation.
- Led corporate social responsibility (CSR) initiatives, aligning company activities with social and environmental goals.
- Coordinated with web developers and graphic designers to ensure cohesive and visually appealing website designs.
- Pitched creative ideas for new content series that consistently attracted high levels of engagement from target audiences.
Transaction Risk Investigator
Amazon
10.2020 - 11.2021
- Conducted thorough investigations for suspicious transactions, reducing financial risks and potential losses.
- Collaborated with cross-functional teams to improve fraud detection strategies and minimize organizational risk exposure.
- Implemented targeted training programs to enhance staff knowledge on fraud prevention best practices.
- Prevented significant financial losses by identifying high-risk accounts and initiating appropriate countermeasures.
Freelance Content Writer
Digital Arise
10.2019 - 10.2021
- Revised outdated web copy for clients based on current best practices or branding changes.
- Analyzed client feedback data to identify areas of improvement in writing processes or communication styles.
- Assisted clients in identifying gaps within their existing content strategy through thorough analysis of competitors'' offerings.
- Collaborated with clients to develop compelling content strategies, resulting in increased website traffic and user engagement.
- Ghostwrote articles for different clients and agencies in B2B and B2C industries, incorporating relevant SEO terms and interlinking.
Payroll Executive Assistant
Capita India
08.2019 - 09.2020
- Streamlined payroll procedures for increased efficiency by implementing new software and automating manual processes.
- Maintained compliance with federal, state, and local tax regulations by staying updated on the latest laws and guidelines.
- Enhanced payroll accuracy by diligently reviewing and processing timesheets, overtime calculations, and deductions.
- Contributed to a positive work environment by assisting colleagues during peak periods or absences.
Education
Master of Arts - Mass Communication And Journalism
MIT ADT University
Pune 04.2001 - 08.2022
Bachelor of Arts - English
MDKG College
04.2001 - 06.2019
Higher Secondary - Humanities
Salt Brook Academy
04.2001 - 05.2016
Skills
- Project management Tools (Basecamp, Trello)
- Content Management Systems (Wordpress, Shopify)
- Canva, Semrush, Ahrefs, Quetext, Plagiarism Checker, Grammarly
- E-book Creation
- Keyword Research Analysis
Certification
EF SET Certificate
Timeline
Senior Content Writer
SQUAREA Consulting Pvt Ltd.
10.2024 - Current
Content Specialist
Beyond LED Technology (1SOURCEBPO)
10.2023 - 08.2024
EF SET Certificate
06-2023
Senior Content Writer
Digital Arise
11.2021 - 09.2023
Reuters digital journalism - Reuters
07-2021
IPR and IP management for startups - Atal Innovation Mission Official
04-2021
Mega digital markeitng course A-Z - Udemy
04-2021
Social Media Marketing Mastery - Udemy
04-2021
Ultimate Web Content Writing - Udemy
04-2021
Content marketing CertifiedContent marketing Certified - HubSpot
01-2021
Email Marketing Certified - Hubspot
01-2021
Transaction Risk Investigator
Amazon
10.2020 - 11.2021
Freelance Content Writer
Digital Arise
10.2019 - 10.2021
Payroll Executive Assistant
Capita India
08.2019 - 09.2020
Master of Arts - Mass Communication And Journalism
MIT ADT University
04.2001 - 08.2022
Bachelor of Arts - English
MDKG College
04.2001 - 06.2019
Higher Secondary - Humanities
Salt Brook Academy
04.2001 - 05.2016
Similar Profiles
Sharath Chandra KujalaSharath Chandra Kujala
Senior Business Analyst at IndraSur Consulting Services, Pvt. Ltd (Akytech Consulting LLC & ProGov Partners LLC)Senior Business Analyst at IndraSur Consulting Services, Pvt. Ltd (Akytech Consulting LLC & ProGov Partners LLC)
Revathy NRevathy N
DATA ANALYST at QAIS Consulting India Pvt. Ltd (C/O Ford India Pvt. Ltd.)DATA ANALYST at QAIS Consulting India Pvt. Ltd (C/O Ford India Pvt. Ltd.)
Surya Deepthi PemmarajuSurya Deepthi Pemmaraju
Sr.Analyst - Procurement at Deloitte Consulting India Pvt LtdDeloitte Support Services India Pvt LtdSr.Analyst - Procurement at Deloitte Consulting India Pvt LtdDeloitte Support Services India Pvt Ltd