PUSHKAR SRIVASTAVA
MUMBAI
Summary
Working with growth & result-oriented professionals, exploring every possible chance of learning and adding value to the organization, seeking innovations, and bringing out the best from the team and myself.
Passionate for devising promotional and informational messages to build brand image. Astute in utilizing metrics to monitor campaign results.
Overview
16
16
years of professional experience
Work History
Branding & Communication Officer
SMALL INDUSTRIES DEVELOPMENT BANK OF INDIA, (SIDBI), MUMBAI
Mumbai
2022.05 - Current
- Strategize, coordinate and oversee branding & communication for promoting culture of entrepreneurship
- Organize events/activities and work for their planning, execution also, coordinating coverage in mainstream and social media
- Develop and deliver communications strategies for various initiatives of the Bank for entrepreneurship & MSME development as well as poverty alleviation interventions
- Manage selection, empanelment, payment terms, agreements and SOPs for media and advertising agencies
- Devise methods and framework for accessing the impact of various communication drives
- Prepare and deliver high quality marketing collateral and communications including print, electronic and social media
- Engaging with media for SIDBI’s positioning as Prime Finance Institution on regular basis
- Coordinate with PR and Social Media agencies for smooth functioning of branding activities
- Facilitate digital marketing of bank’s schemes, products, programmes etc
- Develop and expand community or influencer outreach efforts.
Event Management Expert
DEPARTMENT OF TOURISM, GOVT. OF BIHAR (BIHAR VIKAS MISSION)
2019.05 - 2022.04
- Planned, designed and implemented Branding and Media strategies to promote Bihar Tourism
- Liaised with senior officials in the Department to understand the Department's plans and requirements related to execution of events and programs
- Planned and organized mass public outreach programs and campaigns to promote the Bihar Tourism’s schemes and initiatives
- Conceptualized and planned mass campaigns and events based on identified events / programs /campaign needs of the Tourism Department, in conjunction with relevant Department teams and officials
- Conducted research and providing insights to concerned Department officials to ensure incorporation of best practices and latest trends related to event planning and management, from across different States and facilitate management decision-making
- Provided the required guidance and support to Department team for management of all logistics pertaining to campaigns and events (e.g
- Booking hotels & tickets, securing catering, installing booths etc.) to ensure flawless and efficient execution of events
- Ensured Government and Department employee participation in campaigns and events and coordinated across business lines.
Administrative Officer
INDIAN INSTITUTE OF TECHNOLOGY KHARAGPUR, (IIT KGP)
2019.02
- Executed departmental administrative activities which include General Administration, Establishment & Store and purchase
- Liaised and coordinated with the other departments for smooth functioning of the administrative activities in the Institute
- Organized events, meetings, workshops/symposium/conferences
- Communicated with the external agencies to handle various matters
- Alumni connectivity and worked in tandem with the heads to facilitate international collaboration and networking initiatives
- Handled Class Gift and Hall (hostel) Renovation campaigns.
Institutional Development Executive
INDIAN INSTITUTE OF TECHNOLOGY KHARAGPUR, (IIT KGP) (Office of Alumni Affairs & International Relations)
2013.09 - 2019.01
- Managed corporate and alumni relations to facilitate students’ support activities
- Student liaison and project management for various programs/campaigns
- Event/Activity Planning and Management
- Alumni connectivity and worked in tandem with the heads to facilitate international collaboration and networking initiatives
- Handled social media, social networks and communications support
- Creative designing and video production projects
- Prepared various publications, Newsletters, Brochures, Branding collaterals
- Media relations for brand building.
Manager-PR and Corporate Communications
VOLKSWAGEN SILIGURI (Essenn Automotive Pvt. Ltd.)
2012.04 - 2013.08
- Executed ATL & BTL activities
- Planned & implemented publicity and PR activities
- Organised promotional events, campaigns, road shows, corporate events
- Implemented branding activities
- Events, celebrity and vendor management
- Designed, implemented, and facilitated annual marketing plan for the company
- Oversee business development and corporate communications activities
- Converted leads into Business.
Manager-Brand, Programme Producer
HIGH MEDIA INFOTAINMENT (I) LTD., SILIGURI (Radio High 92.7 FM, High TV, Newspaper)
2008.05 - 2012.03
- Planned and executed ATL & BTL activities
- Organised big brand awareness concerts, live celebrities concerts
- Organised promotional events, campaigns, road shows, corporate events
- Supervised the Programmes/Shows
- Direction and TV show production
- Copywriting and Live programme on radio and television
- Production of programmes, ads, promo, jingles
- Public Relation & Client relationship management.
Trainee Reporter and editor
DAINIK JAGRAN, LUCKNOW
2006.07
Trainee Reporter and copy writer
HT MEDIA LIMITED, LUCKNOW
2006.06
Education
M.A. in Journalism & Mass Communication -
Sikkim Manipal University (SMU)
Bachelors in Media Science -
NSHM Institute of Media & Communication NSHM Knowledge Campus (WBUT)
Skills
- Excellent communication & interpersonal skills
- Influencing and persuasion skill
- Leadership & Team management
- Basic computer knowledge
- Photoshop
- Strategic Communication
- Corporate Communications
- Public Relations Strategies
- Digital Communications
- Corporate Events Planning
- Media Relations
Personality
A professional and “never say die” attitude towards every challenging field faced in life. Co-operation and docility towards fellow mates is very important for me.
Skill Sets
- Excellent communication & interpersonal skills
- Influencing and persuasion skill
- Leadership & Team management
- Basic computer knowledge
- Photoshop etc.
Personal Information
Date of Birth: 12/04/88
Languages
- English
- Hindi
Projects
Hosted and organized the Global SME Finance Forum in Mumbai, India - the flagship annual event of the SME Finance Forum, a network of over 250 leading banks, NBFIs, fintech and development banks, created by the G20 in 2012 and managed by the International Finance. More than 650 Senior Executives from SME Finance Institutions worldwide joined the event on-site. Conducted state level events and campaigns for the government of Bihar. Organized Sundar Pichai’s (CEO, Google) event (“Back on Campus”, a talk show) at IIT Kharagpur Campus in coordination with Google team. Institute (IIT-KGP) website planning, management and designing for JEE qualifiers. Conducted State Level Conference on Integration & Empowerment of people affected by Leprosy in New Delhi, organized by W.H.O.
Timeline
Branding & Communication Officer
SMALL INDUSTRIES DEVELOPMENT BANK OF INDIA, (SIDBI), MUMBAI
2022.05 - Current
Event Management Expert
DEPARTMENT OF TOURISM, GOVT. OF BIHAR (BIHAR VIKAS MISSION)
2019.05 - 2022.04
Administrative Officer
INDIAN INSTITUTE OF TECHNOLOGY KHARAGPUR, (IIT KGP)
2019.02
Institutional Development Executive
INDIAN INSTITUTE OF TECHNOLOGY KHARAGPUR, (IIT KGP) (Office of Alumni Affairs & International Relations)
2013.09 - 2019.01
Manager-PR and Corporate Communications
VOLKSWAGEN SILIGURI (Essenn Automotive Pvt. Ltd.)
2012.04 - 2013.08
Manager-Brand, Programme Producer
HIGH MEDIA INFOTAINMENT (I) LTD., SILIGURI (Radio High 92.7 FM, High TV, Newspaper)
2008.05 - 2012.03
Trainee Reporter and editor
DAINIK JAGRAN, LUCKNOW
2006.07
Trainee Reporter and copy writer
HT MEDIA LIMITED, LUCKNOW
2006.06
M.A. in Journalism & Mass Communication -
Sikkim Manipal University (SMU)
Bachelors in Media Science -
NSHM Institute of Media & Communication NSHM Knowledge Campus (WBUT)
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