Pushpender Singh
https://www.linkedin.com/in/singhpushpender
Summary
E-Commerce Media Specialist with 11+ years of experience in E-commerce, Quick Commerce, online marketing, media planning, performance marketing, and campaign execution.
I have worked with both start-up brands such as Zoff Spices, Akiva, and TruHabit and established brands including Red Bull, McCain, MTR, Wipro, Mother Dairy, Dhara, Eastern, Nokia, Lee, and Wrangler.
I have hands-on experience across major E-commerce and Quick Commerce platforms, including Blinkit, Zepto, Swiggy Instamart, BigBasket, JioMart, Amazon, Flipkart, and other emerging platforms.
Currently, I manage a ₹3+ crore monthly media budget at WPP, driving online sales, brand visibility, and business growth through data-driven marketing strategies.
Overview
1
1
Certification
13
13
years of professional experience
Work History
Senior Director E-Commerce
WPP Media
07.2021 - Current
- Lead end-to-end planning, execution, optimisation, and performance reporting of commerce campaigns.
- Develop and execute commerce performance marketing strategies aligned with clients’ business, revenue, and growth objectives.
- Lead Commerce Media planning and execution across E-commerce and Quick Commerce platforms for multiple clients.
- Manage campaigns across platforms such as Amazon, Flipkart, Blinkit, Swiggy Instamart, Zepto, BigBasket, JioMart, and others.
- Optimize campaigns against key KPIs, including ROAS, ROI, revenue, sales, conversions, CAC, CTR, CVR, ACOS, TACOS, and profitability.
- Ensure effective allocation of media investments to maximize efficiency and drive incremental business impact.
- Develop strategies to improve product visibility, search rankings, share of shelf, and marketplace discoverability.
- Work closely with marketplace, brand, content, and E-commerce teams to improve product detail pages, catalogue quality, and conversion performance.
- Analyze campaign, marketplace, and consumer data to identify actionable insights.
- Created performance dashboards, business reviews, and optimisation recommendations that enhanced client campaign effectiveness.
- Translate complex data into clear and actionable commercial recommendations.
- Led client presentations, performance reviews, strategic discussions, and annual planning.
- Identified and pursued opportunities for account growth, capability expansion, and new commerce-led business initiatives, driving overall client success.
- Manage multiple stakeholders and ensure high-quality delivery across accounts.
- Mentor and guide junior team members and build Commerce Performance Marketing capabilities.
- Establish best practices, campaign governance, and operational excellence across commerce accounts.
- Monitored commerce trends, retail media developments, platform changes, and industry best practices to inform strategic decisions.
- Scaled Red Bull’s E-commerce business 2.3X between 2023 and 2025.
- Delivered 30% higher media efficiency for Wipro Appliances from 2023 to 2025 through data-driven E-commerce media optimization.
- Improved Wipro Lighting’s E-commerce media efficiency by 20% between 2024 and 2025.
- Managed 6+ E-commerce brands at the same time with a team of just 5 people.
Head of E-Commerce
SPV Laboratories Private Limited
11.2020 - 07.2021
- Developed e-commerce growth strategies and sales plans while managing overall P&L to enhance revenue and profitability.
- Developed performance marketing strategies focused on customer acquisition, retention, revenue growth, and ROI.
- Planned, executed, and optimized Amazon and Flipkart advertising campaigns, tracking ROAS, revenue, and media spends.
- Managed marketplace operations across Amazon, Flipkart, BigBasket, Blinkit, 1mg, PharmEasy, and Netmeds, ensuring optimal performance across platforms.
- Managed marketing budgets and optimized media investments to achieve business and performance targets.
- Managed product listings, keyword optimization, A/B testing, pricing, discounts, and marketplace promotions to improve visibility and conversions.
- Analyzed campaign and marketplace data to identify trends and provide actionable recommendations for business growth.
- Conducted product, keyword, competitor, and market research to identify opportunities, market gaps, and changing consumer trends.
- Negotiated contracts and commercial terms with suppliers and marketplace partners, driving cost efficiency and increasing profitability.
- Coordinated with supply chain teams to maintain stock availability and minimize stock-outs.
- Onboarded brands and products on new marketplaces, managing the process from partner outreach to go-live.
- Collaborated with design teams and external agencies to develop high-quality content aligned with platform best practices and brand guidelines.
- Managed and mentored team members, providing guidance to improve performance and achieve business goals.
E-commerce Manager
GoodVitamin Foods Pvt. Ltd.
03.2019 - 10.2020
- Optimised Amazon and Flipkart ads, achieving higher ROI and meeting sales targets.
- Planned and allocated ad budgets while tracking KPIs and campaign efficiency.
- Monitored online sales performance and used analytics to lift conversions and retention.
- Created e-commerce performance reports, providing actionable insights to enhance campaign optimisation.
- Analysed product performance using Helium 10, identifying trends to inform strategic decisions.
- Conducted keyword research and applied SEO to raise product visibility and rankings.
- Analysed competitor pricing, promotions, and market trends for growth opportunities.
- Coordinated with vendor managers, advertising account managers, and teams to drive growth.
- Managed inventory pricing and promotions across platforms to maintain availability.
- Managed product listings, images, and content for accuracy and appeal.
- Partnered with marketing and design teams to build product pages and assets.
Assistant Manager E-Commerce
Isha Natural Beauty Products Wellness Pvt. Ltd.
04.2017 - 02.2019
- Built and managed teams and processes to drive E-commerce sales and achieve revenue targets.
- Optimised product listings across Amazon, Flipkart, Snapdeal, and Paytm to enhance visibility and sales performance.
- Managed daily marketplace and backend operations, ensuring smooth order and business execution.
- Cultivated client and partner relationships to effectively manage marketing, promotions, and deals, driving engagement and revenue growth.
- Prepared sales forecasts and analyzed revenue opportunities to support budgeting, inventory planning, and P&L management.
- Analyzed data from Google Analytics, Google Keyword tools, Amazon, and Flipkart to identify insights and improve performance.
- Sourced new vendors, negotiated pricing, and managed commercial terms.
- Planned customer communication through email campaigns using Mailchimp and bulk SMS.
- Compiled comprehensive reports on weekly sales, expenses, and staff productivity for management review, facilitating informed decision-making.
Executive Category Management
Tolexo Online Pvt. Ltd.
01.2015 - 04.2017
- Managed end-to-end operations across three categories: Test & Measurement, Medical, and Lab Supplies, ensuring alignment with business objectives and optimising resource allocation.
- Sourced and managed new vendors while overseeing Key Account Management and performance tracking to strengthen supplier relationships and drive category growth.
- Negotiated and optimized product transfer prices to improve margins and cost efficiency.
- Managed sales and inventory forecasting to support business planning and stock availability.
- Supported vendor onboarding, agreement management, and ongoing vendor relationships.
- Built and maintained strong relationships with existing and prospective clients and key brands.
- Coordinated with vendors and customers to resolve sales and service-related issues, enhancing customer satisfaction and retention.
- Coordinated with logistics partners to ensure timely delivery and smooth order fulfillment.
- Worked on E-commerce and business management platforms including Magento, Unicommerce, Vinculum, and Salesforce.
Junior Engineer
Ienergizer It Services Pvt. Ltd.
02.2014 - 01.2015
- Delivered technical troubleshooting for Samsung customers, resolving issues with home appliances to enhance user satisfaction.
Education
MBA - Finance & Marketing
Swami Vivekanand Subharti University
Meerut, UP06-2013
B.Tech - Electronics & Instrumentation
Meerut Institute of Engineering And Technology
Meerut, UP06-2013
Intermediate - CBSE
Kendriya Vidhyalaya Punjab Lines Meerut Cantt
Meerut, UP03-2008
High School - CBSE
Kendriya Vidhyalaya No.1 Binnaguri Cantt
West Bengal03-2006
Skills
- E-commerce & Quick Commerce Strategy
- Performance Marketing
- Campaign Planning & Optimisation
- Digital Marketing
- Retail Media Strategy
- P&L Management
- Key Account Management
- Business Development
- Stakeholder management
- Leadership mentoring
Certification
- Amazon Sponsored Ads
- Amazon DSP Campaigns
- Flipkart Ads
- Digiaccel Ecommerce Professional Program
Software/Tools
- Helium10
- 1Digitalstack.ai
- GobbleCube
- Amazon Pi
- Amazon Drona
- Flipkart Iris
- Magento
- Pacvue
- Magento
- Unicommerce
Accomplishments
- Selected for Choreos'22 &26 (GroupM internal awards) in the 'Excellence in Action' category.
- Won Gold in Amazon MePlan contest 2022.
- Ranked in the top 5 in the Amazon ADvisors Marathon contest 2023.
- Amazon Advisor in 2023 & 2024.
- Increased sales by more than 2x for Wipro Appliances and Zo in 2023 compared to 2022.
Strength
- Adaptability
- Quick Learner
Timeline
Senior Director E-Commerce
WPP Media
07.2021 - Current
Head of E-Commerce
SPV Laboratories Private Limited
11.2020 - 07.2021
E-commerce Manager
GoodVitamin Foods Pvt. Ltd.
03.2019 - 10.2020
Assistant Manager E-Commerce
Isha Natural Beauty Products Wellness Pvt. Ltd.
04.2017 - 02.2019
Executive Category Management
Tolexo Online Pvt. Ltd.
01.2015 - 04.2017
Junior Engineer
Ienergizer It Services Pvt. Ltd.
02.2014 - 01.2015
MBA - Finance & Marketing
Swami Vivekanand Subharti University
B.Tech - Electronics & Instrumentation
Meerut Institute of Engineering And Technology
Intermediate - CBSE
Kendriya Vidhyalaya Punjab Lines Meerut Cantt
High School - CBSE
Kendriya Vidhyalaya No.1 Binnaguri Cantt