Shubham Agrawal Manager – E-comm & Q-comm
Noida
Summary
Dynamic E-Commerce and Quick Commerce Manager with 12+ years of experience driving sales growth, optimizing marketplace operations, and managing P&L across Amazon, Flipkart, Blinkit, Zepto, Instamart, and other leading platforms. Collaborate on and manage performance marketing budgets and campaigns (SEO/SEM, Sponsored Ads) to boost brand presence and traffic. Strong expertise in demand forecasting, inventory planning, pricing strategy, and category growth. Proven ability to scale brands in the FMCG sector, including nuts, dry fruits, spices, and confectionery.
Overview
13
13
years of professional experience
Work History
Manager – E-Commerce & Quick Commerce
SKB International (KBB Nuts Group)
08.2023 - 08.2025
- Managed overall e-commerce and quick commerce business across Amazon, Flipkart, Blinkit, Zepto, and Instamart.
- Executed pricing strategies (SVD/BAU) to boost conversion rates and profit margins.
- End-to-end strategy, P&L management, and growth planning for all online channels.
- Secured fill rate of 90–95% via effective inventory planning and forecasting.
- Strengthened relationships with platforms to improve visibility and sales performance.
- Collaborated on performance marketing budgets and campaigns (SEO/SEM, sponsored ads) to increase brand presence and traffic.
- Coordinate closely with the Supply Chain and Operations teams to ensure stock availability, streamline order fulfillment, returns, and delivery efficiency.
- Analyzed channel sales data to gain actionable insights into consumer behavior and the competitive landscape.
- Developed and mentored a data-driven, high-performance eCommerce team, improving execution speed, accuracy, and business outcomes across marketplaces and quick commerce channels.
- Onboard brands on new-age platforms such as Flipkart Minutes and CRED, ensuring a consistent presence across emerging market opportunities.
- Structuring and finalizing JBPs, establishing monthly revenue and growth targets, and negotiating trade terms and legal agreements to optimize profits, and strengthen partnerships.
Assistant Manager – Sales
Intersnack Cashew India Pvt. Ltd.
05.2023 - 07.2023
- Develop and execute go-to-market strategies for introducing consumer-centric, smaller pack sizes on e-commerce and quick-commerce platforms.
- Rolled out consumer-friendly SKUs, alongside innovative packaging and pricing, on digital marketplaces.
- Oversaw complete operational processes, including product readiness, accurate listings, logistics coordination, and seamless platform integration for effective launches.
- Expanding supply capacity nationwide through new FBA/FBF registrations, and strategic partnerships with super stockists.
Key Account Manager – E-Commerce & Quick Commerce
DS Spices – DS Group
01.2022 - 05.2023
- Managed PAN-India e-commerce operations for Catch, Pulse, Rajnigandha, and Pass Pass brands.
- Collaborated with platform category managers to enhance product availability and launch new items.
- Monitored performance of top-line and bottom-line SKUs to drive operational success.
- Negotiated monthly marketing budgets to secure optimal brand positioning through visibility tools.
- Executed banner placements and optimized branded stores for increased traffic and sales.
- Ensured high on-shelf availability by coordinating with supply chain for timely replenishment.
Assistant Manager - E-commerce & Quick Commerce
Auro Fruit and Nut Pvt. Ltd. (A VKC Nuts Group Company)
01.2017 - 12.2021
- Secured premium visual presentation for product listings across major B2C, B2B, and TV commerce platforms.
- Coordinated photoshoots and managed content development with design and writing teams to enhance visibility.
- Executed new product launch processes on digital marketplaces, ensuring timely listings and inventory readiness.
- Oversaw B2C website operations, including order management and customer service resolutions.
- Handled bulk order coordination to ensure seamless execution and maximize customer satisfaction.
Computer Instructor
Pt. H.L.B.L. Inter College
04.2014 - 12.2016
- Served as Computer Instructor, delivering training and academic support to students at SSC (10th) and HSC (12th) levels.
Executive – E-commerce & Operations
Elixir Web Solutions
02.2013 - 02.2014
- Directed complete operations for B2C website ToyGully.com in Toys & Games sector.
- Optimized product listings and managed catalogs across top online marketplaces such as eBay and Snapdeal.
- Supervised order processing from confirmation to dispatch, guaranteeing customer satisfaction.
- Ensured consistent stock updates and pricing to enhance visibility and minimize cancellations.
Education
B.Tech (CSE) - Computer Science
Ishwarchand Vidya Sagar Institute of Technology
Mathura, India04-2013
Skills
- Quick Commerce Operations Management (Blinkit, Zepto, Swiggy insta)
- BB Now / Flipkart Minutes Coordination
- SKU Activation & Assortment Planning
- On-Shelf Availability (OSA) Optimization
- Delivery SLA Management
- Fast-Moving SKU Strategy
- Platform and relationship management
- Q-commerce and marketplace strategy
- Pricing strategy and P&L management
- Inventory planning and fill rate
- Sales forecasting and revenue growth
- Marketplace advertising and visibility
- Strategic planning and category management
- Supply chain co-ordination
- Cross-functional coordination and vendor management
- E-commerce sales growth and operations
- Performance marketing
Accomplishments
- Increased Nutraj’s monthly Amazon revenue from ₹30 lakhs to ₹4 crores (FY 2018–19).
- Received Amazon's 'Extra Mile Award' for exceptional business contribution in nuts and dry fruits.
- Achieved 'Brand of the Year' on Blinkit for Catch Spices (FY 2022–23).
Languages
Hindi
Bilingual or Proficient (C2)
English
Upper intermediate (B2)
Timeline
Manager – E-Commerce & Quick Commerce
SKB International (KBB Nuts Group)
08.2023 - 08.2025
Assistant Manager – Sales
Intersnack Cashew India Pvt. Ltd.
05.2023 - 07.2023
Key Account Manager – E-Commerce & Quick Commerce
DS Spices – DS Group
01.2022 - 05.2023
Assistant Manager - E-commerce & Quick Commerce
Auro Fruit and Nut Pvt. Ltd. (A VKC Nuts Group Company)
01.2017 - 12.2021
Computer Instructor
Pt. H.L.B.L. Inter College
04.2014 - 12.2016
Executive – E-commerce & Operations
Elixir Web Solutions
02.2013 - 02.2014
B.Tech (CSE) - Computer Science
Ishwarchand Vidya Sagar Institute of Technology