Pushpender Singh

Seasoned software development professional with 18+ years of experience, including 5+ years as a Cloud Solution Architect leveraging AWS for application development, monitoring, and data migration. Expert in designing and deploying cloud infrastructure, managing vendors and teams, and driving projects from start to finish.

Proven ability to gather business requirements and ensure seamless project execution. Over 10 years of experience in scalable web applications and portals, with 6+ years in rich media.

Specialized in developing ad units for various device sizes and building video encoding systems and players. Strong background in basic game development and cross-mobile platform web applications. Skilled in creating scalable APIs and SDKs with a track record in RTB systems.

Recognized for leadership, mentoring, and excellent communication skills. Dedicated to streamlining operations, reducing costs, and enhancing efficiency through sound decision-making.

• Web Technology - JavaScript, jQuery, Mongo DB, JSON, XML, HTML5, CSS3, Node JS, ReactJS, VAST, RTB, Video Player
• Technologies – Amazon Web Services, Python, JAVA, MySQL, Big Query, GIT, Bitbucket pipeline.

• AVP Solution Architect, MEASAT BROADCAST NETWORK SYSTEMS SDN BHD, Malaysia, 11/2017, 11/2022, Led cloud solutions architecture initiatives, managing stakeholders and vendors across on-shore and off-shore teams., Assessed, built, and migrated software and services, collaborating with product and delivery teams to develop scalable solutions., Enhanced user sign-in experiences by integrating ULM SSO with Astro digital entities and third-party OTT platforms (beIN, iQiyi, TVB, BBC)., Developed SFV, a scalable cloud-based video CMS for managing, distributing, and monetizing video content via RESTful APIs., Optimized digital ad tech for video content monetization through programmatic partners and header bidding., Executed cloud service migration and cost-saving strategies, including transitioning from Elastic Transcoder to Media Convert., Designed comprehensive cloud infrastructure, application, and security architectures., Directed RPA COE initiatives to automate business unit workflows.
• Lead Software Engineer, Vdopia Media & Software Solutions Pvt. Ltd, Gurgaon, Haryana, 01/2010, 08/2017, DotVDO Player: Developed an auto-play video player for mobile devices with sound-off functionality., Flash Video Player: Engineered a video player supporting Preroll, Midroll, Postroll ads, branded skins, and overlay banners., Ad-serving Backend: Designed and maintained backend services providing responses in VAST/RTB formats., Video Banner Ads: Implemented video banner advertisements for enhanced user engagement., Rich-Media Interstitial Ads: Created interactive interstitial ads to increase user interaction and ad effectiveness., Cookie Sync: Utilized Aerospike to store cookie maps for RTB bid requests to advertisers., Led software engineering efforts with comprehensive knowledge of application stacks and end-to-end workflows., Managed version control and selected optimal implementations based on application requirements., Oversaw resource management, task breakdown, estimation, code review, and development lifecycle processes., Collaborated with product teams to understand scope, create stories/tasks for sprints, and ensure project clarity., Developed technical design documents to guide project execution and ensure alignment with requirements.
• Sr. Flash Programmer, Advent Matrix Pvt. Ltd, Gurgaon, Haryana, 10/2006, 01/2010, Researched multimedia trends and proposed technical and creative improvements to workflows and visual content., Collaborated with clients to understand needs and develop technical directions, concepts, and project specifications., Programmed flash banners, microsites, presentations, and other scripting work for international clients., Supervised design teams, allocated resources, and guided projects from inception to final delivery., Integrated server-side scripts with games and other rich media units., Developed games, rich media units, and macro sites.

• Supervised team of 5+ staff members.
• Achieved HA up to 99% by introducing logical seperation for micro-services tasks.
• Resolved product issue through consumer testing.

INSERTION OF ADVERTISING IN A LIVE VIDEO STREAM (#PCT/US2011/033732),

https://patentscope.wipo.int/search/en/detail.jsf?docId=WO2011139622,

As a member of the development team, I contributed to a solution designed to ingest video advertisements into live video streams during the 2011 Cricket World Cup. This real-time video stream production system comprised two main components:

• (a) An advertising insertion server that receives the live video stream over a wide area network.
• (b) An advertising controller that receives the video stream from the advertising insertion server.

The advertising controller features a user interface enabling an operator to incorporate advertising impression data from an advertising server into a modified video stream, which is then delivered to a media player client for display.

• AWS Cloud Services. - AWS Certified Solutions Architect
• Robotic Process Automation (RPA)
• Cloud migration
• Backend API development.
• Continues deployment using CI/CD pipeline.
• Data migration.
• HTML 5, CSS 3, Micro-sites
• My SQL, Node JS, Shell Scripting.
• Video Encoding Tools (FFMPEG, MENCODER, VLC), Elastic Transcoder
• Video/Rich media Ad API development for Web and App SDK
• JavaScript, Ajax, jQuery, Mootools, ReactJS, Node JS
• Video Streaming (Red5, FMS)
• Rich media Widgets & Game development

• Web Technology - JavaScript, jQuery, Mongo DB, JSON, XML, HTML5, CSS3, Node JS, ReactJS, VAST, RTB, Video Player
• Technologies – Amazon Web Services, Python, JAVA, MySQL, Big Query, GIT, Bitbucket pipeline.

• AWS Cloud Services. - AWS Certified Solutions Architect
• Robotic Process Automation (RPA)
• Cloud migration
• Backend API development.
• Continues deployment using CI/CD pipeline.
• Data migration.
• HTML 5, CSS 3, Micro-sites
• My SQL, Node JS, Shell Scripting.
• Video Encoding Tools (FFMPEG, MENCODER, VLC), Elastic Transcoder
• Video/Rich media Ad API development for Web and App SDK
• JavaScript, Ajax, jQuery, Mootools, ReactJS, Node JS
• Video Streaming (Red5, FMS)
• Rich media Widgets & Game development

INSERTION OF ADVERTISING IN A LIVE VIDEO STREAM (#PCT/US2011/033732):

https://patentscope.wipo.int/search/en/detail.jsf?docId=WO2011139622

As a member of the development team, I contributed to a solution designed to ingest video advertisements into live video streams during the 2011 Cricket World Cup. This real-time video stream production system comprised two main components:

(a) An advertising insertion server that receives the live video stream over a wide area network.

(b) An advertising controller that receives the video stream from the advertising insertion server. 

The advertising controller features a user interface enabling an operator to incorporate advertising impression data from an advertising server into a modified video stream, which is then delivered to a media player client for display.