Pushpinder SINGH
Gurugram
Summary
VP - SALES, AND STRATEGY BFSI LEADER
RETAIL (BANCA/ CABR/ DM) AND GROUP PLATFORM
Results-driven BFSI strategist with 21+ years of experience across leading roles in life insurance Sales, Distribution, and Strategic planning. Proven Expertise in driving sales / revenue growth, enhancing market penetration, large scale distribution, product mix, stakeholder management and managing cross-functional teams across geographies with data-backed strategies.
Worked extensively across PAN India specially in Northern Region in Direct marketing, Corporate agency and brokers, Bancassurance and alliances-health, Service to sales, Standard Chartered bank, ICICI-Direct, ICICI Bank, IDFC Bank, AU Bank, RBL Bank and Institutional (Group) verticals.
Overview
26
26
years of professional experience
Work History
VP, Institutional (Group) Sales
ICICI Prudential life insurance
2023.06 - 2025.07
- Leading North India with a team of 10 direct managers and 950+ partner staff.
- Achieved 11% YoY growth in Group Term business through strategic broker engagement for higher IPRU wallet share in Business.
- Augmenting Group Funds business by liaisoning with existing / adding new brokers / corporates.
- Identifying new potential partners for Alliance tie ups.
AVP, Emerging Banks (IDFC Bank/ AU Bank/ RBL Bank)
ICICI Prudential Life Insurance Company
2022.04 - 2023.05
- Led business across North India with a team of 8 L2, 26 L1 managers, and 260 frontline staff.
- Delivered robust YoY growth: IDFC Bank (100%), AU Bank (22%), RBL Bank (51%).
- Enhanced market penetration and persistency via strategic alignment with zonal/regional bank leadership team.
- Manager Manpower mapping across levels to bank's clusters/ branches, as per manager's strength and bank's unit potential.
AVP, Central Strategy
Standard Chartered Bank
2018.11 - 2022.03
- Led business across PAN India with a team of 6 senior (Level 2) managers, 8 Level 1 managers,120 frontline executives
- Delivered robust YoY growth: 44% in FY2021 Vs FY2018.
- Traditional and Protection Product mix in FY 2021 @ 45%, up by 27% in FY2018
- Non-branch channels contribution in FY2021 @ 28%, up by 14% in FY2018.
- Non-Top-City Contribution @ 20%, up by 11% in FY2018
AVP
ICICI Bank
2018.04 - 2018.10
- Work Area: Delhi NCR
- Team Size: 6 senior (Level 2) managers, 17 Level 1 managers,185frontline executives
- YOY of 65% over corresponding period previous year.
- Managing the Relationship with stake holders like ZH & 4 Regional Heads & also Key branch Managers
AVP
ICICI Direct
2015.04 - 2018.03
- Work Area: Delhi NCR & Punjab
- Team Size: 5 senior (Level 2) managers, 12 Level 1 managers, 85 frontline executives
- Cross-selling/ Penetrating to ICICI direct customers across Branches/ Private wealth / Premier wealth.
Regional Manager
Corporate agency and Brokers
2012.04 - 2015.03
- Work Area: Delhi NCR
- Team Size: 6 senior (Level 2) managers, 10 Level 1 managers, 50 frontline executives.
- Coordinating with all the National & Regional Corporate Agents & brokers across Delhi NCR to ensure high share of ICICI Pru business in their overall life insurance Pie
Associate Regional Manager, Central Strategy
SMC Broker
2011.04 - 2012.03
- Work Area: PAN India
- Team Size: 4 senior (Level 2) managers, 5 Level 1 managers, 135frontline executives
- Coordinating across SMC's departments & their Central call Centre to ensure high share of ICICI Pru business in their overall life insurance Pie
Associate Regional Manager
Service to Sales team
2010.04 - 2011.03
- Work Area: Delhi NCR / Punjab.
- Team Size: 6 senior (Level 2) managers, 6 Level 1 managers, 65frontline executives
- Coordinating with ICICI prudential branches for upselling to existing customers, and mapping campaigns to managers as per their strengths
Associate Regional Manager
Bancassurance Affinity Sales
2009.04 - 2010.03
- Work Area: Delhi NCR/ Punjab.
- Team Size: 9 senior managers, 60frontline executives.
- Monitoring & reviewing specific initiatives for increasing lead input & FOS productivities
Associate Regional Manager
Bancassurance & Alliances - Health
2008.04 - 2009.03
- Work Area: Delhi / M.P. & Gujrat.
- Team Size: 6 senior managers, 85 frontline executives.
- Promoting Health Insurance Products across Bancassurance & Alliances Channel partners.
- Developing strategy for penetration into various verticals of distribution.
Area Manager / Sales Manager/ A.S.Manager / Team Leader / Manager B&A
Corporate agencies
2003.10 - 2008.03
- Work Area: Karnataka
- Team Size: 6 senior managers, 10 T.Ls, 180 frontline executives.
- Coordinating with all the National & Regional Corporate Agents & brokers across Karnataka to ensure high share of ICICI Pru business in their overall life insurance Pie.
- Responsible for new tie-ups for the region (including Alliances)
Financial Services Consultant
Dir. Marketing
2002.06 - 2003.09
- Work Area: Delhi
- Counseling prospects on different aspects of financial planning, need identification, & suggesting customized financial solution.
- Giving presentation to the corporates & planning various activities
M.R.
SEP Health Care
1999.03 - 2000.05
- Work Area: Delhi
- Giving presentation to the doctors & planning various activities in hospitals.
Education
PGDBA -
ICFAIAN Business School
New Delhi2002-04
CFA - Level 1
ICFAI
New Delhi2002-04
B.Com (Hons) - North campus
S.G.T.B. Khalsa College
New Delhi1999-03
Skills
- Strategic Sales Planning & Execution
- Channel Management (Bancassurance, Brokers, Direct teams, Corporates)
- Cross-Functional Team Leadership
- Stakeholder & Partner Relationship Management
- New Business Acquisition & Market Expansion
- Data Analysis & Forecasting
- Training, Mentoring & Performance Coaching
- Product Mix Optimization
LANGUAGES
English
Hindi
Punjabi
EXPERTISE
- Fungible personality to work across various platforms/ departments.
- In-depth understanding of retail / group distribution / structure.
- Resource mapping basis past trends / forecasts.
- Data oriented business strategy
- Switching over from Macro view to micro view for long term sustainability of business model.
- Connect with Audience during trainings.
Timeline
VP, Institutional (Group) Sales
ICICI Prudential life insurance
2023.06 - 2025.07
AVP, Emerging Banks (IDFC Bank/ AU Bank/ RBL Bank)
ICICI Prudential Life Insurance Company
2022.04 - 2023.05
AVP, Central Strategy
Standard Chartered Bank
2018.11 - 2022.03
AVP
ICICI Bank
2018.04 - 2018.10
AVP
ICICI Direct
2015.04 - 2018.03
Regional Manager
Corporate agency and Brokers
2012.04 - 2015.03
Associate Regional Manager, Central Strategy
SMC Broker
2011.04 - 2012.03
Associate Regional Manager
Service to Sales team
2010.04 - 2011.03
Associate Regional Manager
Bancassurance Affinity Sales
2009.04 - 2010.03
Associate Regional Manager
Bancassurance & Alliances - Health
2008.04 - 2009.03
Area Manager / Sales Manager/ A.S.Manager / Team Leader / Manager B&A
Corporate agencies
2003.10 - 2008.03
Financial Services Consultant
Dir. Marketing
2002.06 - 2003.09
M.R.
SEP Health Care
1999.03 - 2000.05
PGDBA -
ICFAIAN Business School
CFA - Level 1
ICFAI
B.Com (Hons) - North campus
S.G.T.B. Khalsa College