Pushpinder SINGH
Gurugram
Summary
VP - SALES, AND STRATEGY BFSI LEADER
RETAIL (BANCA/ CABR/ DM) AND GROUP PLATFORM
Results-driven BFSI strategist with 21+ years of experience across leading roles in life insurance Sales, Distribution, and Strategic planning. Proven Expertise in driving sales / revenue growth, enhancing market penetration, large scale distribution, product mix, stakeholder management and managing cross-functional teams across geographies with data-backed strategies.
Worked extensively across PAN India specially in Northern Region in Direct marketing, Corporate agency and brokers, Bancassurance and alliances-health, Service to sales, Standard Chartered bank, ICICI-Direct, ICICI Bank, IDFC Bank, AU Bank, RBL Bank and Institutional (Group) verticals.
Overview
26
26
years of professional experience
Work History
VP, Institutional (Group) Sales
ICICI Prudential life insurance
New Delhi
06.2023 - 07.2025
- Leading North India with a team of 10 direct managers and 950+ partner staff.
- Achieved 11% YoY growth in Group Term business through strategic broker engagement for higher IPRU wallet share in Business.
- Augmenting Group Funds business by liaisoning with existing / adding new brokers / corporates.
- Identifying new potential partners for Alliance tie ups.
AVP, Emerging Banks (IDFC Bank/ AU Bank/ RBL Bank)
ICICI Prudential Life Insurance Company
New Delhi
04.2022 - 05.2023
- Led business across North India with a team of 8 L2, 26 L1 managers, and 260 frontline staff.
- Delivered robust YoY growth: IDFC Bank (100%), AU Bank (22%), RBL Bank (51%).
- Enhanced market penetration and persistency via strategic alignment with zonal/regional bank leadership team.
- Manager Manpower mapping across levels to bank's clusters/ branches, as per manager's strength and bank's unit potential.
AVP, Central Strategy
Standard Chartered Bank
Mumbai
11.2018 - 03.2022
- Led business across PAN India with a team of 6 senior (Level 2) managers, 8 Level 1 managers,120 frontline executives
- Delivered robust YoY growth: 44% in FY2021 Vs FY2018.
- Traditional and Protection Product mix in FY 2021 @ 45%, up by 27% in FY2018
- Non-branch channels contribution in FY2021 @ 28%, up by 14% in FY2018.
- Non-Top-City Contribution @ 20%, up by 11% in FY2018
AVP
ICICI Bank
Delhi NCR
04.2018 - 10.2018
- Work Area: Delhi NCR
- Team Size: 6 senior (Level 2) managers, 17 Level 1 managers,185frontline executives
- YOY of 65% over corresponding period previous year.
- Managing the Relationship with stake holders like ZH & 4 Regional Heads & also Key branch Managers
AVP
ICICI Direct
Delhi NCR & Punjab
04.2015 - 03.2018
- Work Area: Delhi NCR & Punjab
- Team Size: 5 senior (Level 2) managers, 12 Level 1 managers, 85 frontline executives
- Cross-selling/ Penetrating to ICICI direct customers across Branches/ Private wealth / Premier wealth.
Regional Manager
Corporate agency and Brokers
Delhi NCR
04.2012 - 03.2015
- Work Area: Delhi NCR
- Team Size: 6 senior (Level 2) managers, 10 Level 1 managers, 50 frontline executives.
- Coordinating with all the National & Regional Corporate Agents & brokers across Delhi NCR to ensure high share of ICICI Pru business in their overall life insurance Pie
Associate Regional Manager, Central Strategy
SMC Broker
New Delhi
04.2011 - 03.2012
- Work Area: PAN India
- Team Size: 4 senior (Level 2) managers, 5 Level 1 managers, 135frontline executives
- Coordinating across SMC's departments & their Central call Centre to ensure high share of ICICI Pru business in their overall life insurance Pie
Associate Regional Manager
Service to Sales team
Delhi NCR
04.2010 - 03.2011
- Work Area: Delhi NCR / Punjab.
- Team Size: 6 senior (Level 2) managers, 6 Level 1 managers, 65frontline executives
- Coordinating with ICICI prudential branches for upselling to existing customers, and mapping campaigns to managers as per their strengths
Associate Regional Manager
Bancassurance Affinity Sales
Delhi NCR/ Punjab
04.2009 - 03.2010
- Work Area: Delhi NCR/ Punjab.
- Team Size: 9 senior managers, 60frontline executives.
- Monitoring & reviewing specific initiatives for increasing lead input & FOS productivities
Associate Regional Manager
Bancassurance & Alliances - Health
Delhi / M.P. & Gujrat
04.2008 - 03.2009
- Work Area: Delhi / M.P. & Gujrat.
- Team Size: 6 senior managers, 85 frontline executives.
- Promoting Health Insurance Products across Bancassurance & Alliances Channel partners.
- Developing strategy for penetration into various verticals of distribution.
Area Manager / Sales Manager/ A.S.Manager / Team Leader / Manager B&A
Corporate agencies
Karnataka
10.2003 - 03.2008
- Work Area: Karnataka
- Team Size: 6 senior managers, 10 T.Ls, 180 frontline executives.
- Coordinating with all the National & Regional Corporate Agents & brokers across Karnataka to ensure high share of ICICI Pru business in their overall life insurance Pie.
- Responsible for new tie-ups for the region (including Alliances)
Financial Services Consultant
Dir. Marketing
Delhi
06.2002 - 09.2003
- Work Area: Delhi
- Counseling prospects on different aspects of financial planning, need identification, & suggesting customized financial solution.
- Giving presentation to the corporates & planning various activities
M.R.
SEP Health Care
Delhi
03.1999 - 05.2000
- Work Area: Delhi
- Giving presentation to the doctors & planning various activities in hospitals.
Education
PGDBA -
ICFAIAN Business School
New Delhi04-2002
CFA - Level 1
ICFAI
New Delhi04-2002
B.Com (Hons) - North campus
S.G.T.B. Khalsa College
New Delhi03-1999
Skills
- Strategic Sales Planning & Execution
- Channel Management (Bancassurance, Brokers, Direct teams, Corporates)
- Cross-Functional Team Leadership
- Stakeholder & Partner Relationship Management
- New Business Acquisition & Market Expansion
- Data Analysis & Forecasting
- Training, Mentoring & Performance Coaching
- Product Mix Optimization
LANGUAGES
English
Hindi
Punjabi
EXPERTISE
- Fungible personality to work across various platforms/ departments.
- In-depth understanding of retail / group distribution / structure.
- Resource mapping basis past trends / forecasts.
- Data oriented business strategy
- Switching over from Macro view to micro view for long term sustainability of business model.
- Connect with Audience during trainings.
Timeline
VP, Institutional (Group) Sales
ICICI Prudential life insurance
06.2023 - 07.2025
AVP, Emerging Banks (IDFC Bank/ AU Bank/ RBL Bank)
ICICI Prudential Life Insurance Company
04.2022 - 05.2023
AVP, Central Strategy
Standard Chartered Bank
11.2018 - 03.2022
AVP
ICICI Bank
04.2018 - 10.2018
AVP
ICICI Direct
04.2015 - 03.2018
Regional Manager
Corporate agency and Brokers
04.2012 - 03.2015
Associate Regional Manager, Central Strategy
SMC Broker
04.2011 - 03.2012
Associate Regional Manager
Service to Sales team
04.2010 - 03.2011
Associate Regional Manager
Bancassurance Affinity Sales
04.2009 - 03.2010
Associate Regional Manager
Bancassurance & Alliances - Health
04.2008 - 03.2009
Area Manager / Sales Manager/ A.S.Manager / Team Leader / Manager B&A
Corporate agencies
10.2003 - 03.2008
Financial Services Consultant
Dir. Marketing
06.2002 - 09.2003
M.R.
SEP Health Care
03.1999 - 05.2000
PGDBA -
ICFAIAN Business School
CFA - Level 1
ICFAI
B.Com (Hons) - North campus
S.G.T.B. Khalsa College