R Santhana Krishnan
Pune
Summary
Dynamic Business Analyst with expertise in stakeholder management, data analytics, and strategic growth initiatives. I leverage Excel, Power BI and SQL to transform complex data into actionable business insights, driving account growth, customer retention, and operational efficiency. Skilled in market analysis, partner management, and campaign planning, I excel at aligning data-driven strategies with organizational goals to deliver measurable business outcomes and long-term value creation.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Business Development Manager
Mahindra & Mahindra
Pune
07.2024 - Current
- Initiated new business opportunities through targeted marketing strategies, leveraging outreaches via calls, emails, and face-to-face interactions to generate leads.
- Grew the client base by pinpointing potential growth areas and establishing solid relationships with influential decision-makers.
- Analyzed market dynamics and competitor activities to identify new business growth prospects and potential market gaps.
- Enhanced customer loyalty by fostering dependable partnerships with stakeholders, leading to sustained customer retention.
- Conducted thorough research on client needs to stimulate account growth, increase penetration, and achieve market expansion.
- Improved stakeholder engagement by nurturing strong client relations and ensuring continuous customer satisfaction.
- Developed and deployed an automated system for tracking performance, which improved field team communication and transparency with clients.
- Achieved business growth by integrating data-driven insights with strategic sales and marketing plans.
- Created and implemented dynamic Excel and Power BI dashboards to enable real-time performance monitoring and facilitate data-driven decisions.
- Established strategic alliances with key stakeholders, enhancing market influence and reinforcing brand presence.
Graduate Trainee - New Age Sales
Mahindra & Mahindra
Chennai
06.2023 - 06.2024
- Developed advanced analytical skills through comprehensive research and detailed data analysis, enhancing strategic project outputs.
- Created and maintained dashboards for tracking key performance indicators, providing actionable insights to facilitate executive decision-making.
- Contributed to successful project management by overseeing the execution of sales campaigns and driving operational enhancements.
- Utilized data-driven tactics to analyze customer behavior and product engagement, aligning insights with overarching business strategies.
- Implemented grey space problem-solving techniques to address complex business challenges effectively.
- Acquired expertise in industry-specific software, designing interactive dashboards that support informed, data-driven decisions.
- Led sales campaigns, connecting directly with customers to evaluate product acceptance and elevate brand visibility.
- Increased mechanic onboarding and participation by 5% quarter-over-quarter through focused, targeted initiatives.
- Pinpointed areas for operational improvements, significantly boosting profitability within assigned territory.
- Promoted a positive workplace culture by actively participating in team-building exercises and company events, fostering unity and collaboration among team members.
Education
Bachelor of Engineering - Mechanical Engineering
St. Joseph's College of Engineering
Chennai, India04.2023
XII - Science
Bhavan's Sri Ramakrishna Vidyalaya
Telangana04.2019
X -
Bhavan's Sri Ramakrishna Vidyalaya
Telangana04.2017
Skills
- Data Analysis & Visualization (Excel, Power BI, SQL)
- Process Automation (AppSheet)
- Data Transformation
- Data mining
- Microsoft SharePoint
- Stakeholder & Partner management
- Sales operations
- Business development
- Analytical and Critical Thinking
- Market Analysis
- Campaign Planning
Certification
- Autonomous Vehicles, Coursera, 03/01/21
- Maruti Suzuki Acer Motor Internship, 05/01/21
- Business English Preliminary, 08/01/22
- Microsoft Excel - Beginner to Advanced, 05/01/23
- SQL - Beginner to Advanced, 05/01/23
Languages
- English
- Tamil
- Hindi
- Telugu
Extracurricular Activities
- Organized Quizzes
- Member of Poster making club
- Member of Debate Club
- Elected Captain of Mathematics Club
- Awarded Gold medal in Athletics and Football
Timeline
Business Development Manager
Mahindra & Mahindra
07.2024 - Current
Graduate Trainee - New Age Sales
Mahindra & Mahindra
06.2023 - 06.2024
Bachelor of Engineering - Mechanical Engineering
St. Joseph's College of Engineering
XII - Science
Bhavan's Sri Ramakrishna Vidyalaya
X -
Bhavan's Sri Ramakrishna Vidyalaya