Radhika Pillai
Sr. Content Writer
Hyderabad,TG
Summary
Creative storyteller with over 9+ years in Education, Publishing, and Marketing. I am passionate about content marketing. Driving organic traffic, thought leadership, brand awareness are some terms that pique my interest.
Overview
11
11
years of professional experience
Work History
Sr. Content Writer
Dibber
11.2023 - Current
- Crafted SEO-friendly content for websites and created blog strategies for 6 countries to increase organic traffic.
- Developed long-form global assets for marketing.
- Improved search engine rankings by implementing SEO best practices in all written content.
- Worked on advertorials and press releases particularly for MENA+.
- Crafted content to promote Dibber as though leader in education.
Founder
Penrow
01.2017 - 04.2021
- Managed content for 15+ clients with yearly revenue of INR 12 Lakhs with a team of 6 writers and editors.
- Developed web content, whitepapers, blogs & newsletters in Auto, Real-estate, Job portals, Education, FMCG.
- Worked as ghostwriter on 10+ non-fiction books for a leading self-publishing house.
- Established key editorial partnerships to enable 3X y-o-y revenue growth.
Content Developer
ThinkMines Media
05.2016 - 12.2016
- Led brand awareness, marketing and partner channel communication to grow clientele base by 3X.
- Managed editorials and published books for 5+ leading publishing partners.
- Built content strategy to pivot from serving publishing houses (B2B) as key clientele to serving authors (B2C).
Editor
Ansrsource
07.2013 - 02.2016
- Developed evaluation content for learners (MCQs, quizzes) and instructors (manuals) for leading education companies like Pearson, McGraw Hill and Cengage.
- Led research and analyzed course material to prepare learning outcomes across subjects - Social Science, Business, Law and Statistics.
- Mentored a team of 5 assessment creators for course evaluation modules.
Education
Master of Science - Applied Psychology
Women's Christian College
Chennai 08.2011 - 06.2013
Bachelor of Arts - Sociology
M.O.P Vaishnav College
Chennai 07.2008 - 04.2011
Skills
Content Strategy
Google Analytics
Research & Editing
Press Release Writing
Marketing Strategies
Consistent Brand Messaging
Timeline
Sr. Content Writer
Dibber
11.2023 - Current
Founder
Penrow
01.2017 - 04.2021
Content Developer
ThinkMines Media
05.2016 - 12.2016
Editor
Ansrsource
07.2013 - 02.2016
Master of Science - Applied Psychology
Women's Christian College
08.2011 - 06.2013
Bachelor of Arts - Sociology
M.O.P Vaishnav College
07.2008 - 04.2011