Radhika Raje
Mumbai
Summary
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer 13 years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
13
13
years of professional experience
Work History
Manager - International Marketing
Pan Macmillan
10.2021 - Current
- Analyzed performance of marketing programs to identify best opportunities for optimization.
- Expanded new business and developed effective sales and marketing campaigns.
- Created marketing policies and procedures, evaluating and revising to maximize efforts.
- Cultivated business partnerships to build lasting relationships with external parties.
- Supervised creation of marketing materials and collateral.
- Collaborated with other departments to coordinate strategic marketing activities.
Assistant Marketing Manager
Jaico Publishing House
Mumbai
03.2018 - 09.2021
- Managed creation of marketing materials, collateral and sales support tools.
- Developed social media marketing strategies to help brand company and increase sales.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
Marketing Manager
Leadstart Publishing
Mumbai
05.2015 - 02.2018
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
- Supervised creation of marketing materials and collateral.
- Created marketing policies and procedures, evaluating and revising to maximize team efforts.
Senior Writer
Man's World India
Mumbai
07.2014 - 06.2015
- Checked content for conformance with SEO best practices.
- Applied strong writing, editing & proofreading abilities to produce best possible content.
- Researched and wrote informative and accurate articles.
Correspondent
Harmony Magazine
Mumbai
07.2011 - 05.2013
- Provided prompt reporting by adhering to deadlines with organized research
- Revised work to meet editorial approval or fit time or space requirements.
- Assigned stories to reporters and journalists.
- Created tightly written news stories crafted from reliable sources.
Education
Master of Arts - Media And Communication
University of Leeds
Leeds, United Kingdom09-2010
Skills
- Strategic Planning and Alignment
- Relationship Building
- Public and Media Relations
- Content Development
- Verbal and Written Communication
- Microsoft Office
- Corporate Communication
- Digital Marketing
- Brand Development
- Lead Generation Campaigns
Affiliations
- Love to write and have freelanced with various publications like Afternoon DC, Woman's World, Health & Fitness, Yuva Magazine, Wherecity.com
- Trained Bharatnatyam dancer
- Learning to play ukulele
Timeline
Manager - International Marketing
Pan Macmillan
10.2021 - Current
Assistant Marketing Manager
Jaico Publishing House
03.2018 - 09.2021
Marketing Manager
Leadstart Publishing
05.2015 - 02.2018
Senior Writer
Man's World India
07.2014 - 06.2015
Correspondent
Harmony Magazine
07.2011 - 05.2013
Master of Arts - Media And Communication
University of Leeds