Summary
Overview
Work History
Education
Skills
Languages
Personal Information
Timeline
RAFEEQUE K. A

RAFEEQUE K. A

Sales & Marketing
Malappuram,KL

Summary

Dynamic sales leader with extensive experience at Bharti Airtel Ltd, driving revenue growth and market expansion. Proven expertise in strategic planning and team leadership, achieving a remarkable 24.1% growth in the Kerala Circle. Skilled in negotiation and client relationship management, consistently surpassing targets and enhancing team performance.

Overview

19
19
years of professional experience

Work History

General Manager

ERS Foodstuff Trading LLC
Al Ain-Abu Dhabi
08.2024 - 07.2025
  • Directed overall business operations, including sales, procurement, and distribution.
  • Oversaw a team handling multiple product categories, ensuring quality and timely deliveries.
  • Negotiated supplier contracts and developed strategic partnerships to increase profitability.
  • Implemented cost-control measures while maintaining high customer satisfaction.

Area Sales Manager

Zero Five Zero Telecom
Dubai & Abudhabi
01.2022 - 06.2024
  • Company Overview: Etisalat Direct Distributor (POS Recharge Business)
  • Achieved and surpassed sales targets consistently, contributing significantly to the company's growth and profitability.
  • Provided training and mentorship to new sales staff, sharing knowledge and best practices to enhance team performance.
  • Developed and implemented sales strategies tailored to local market conditions, resulting in increased market share.
  • Etisalat Direct Distributor (POS Recharge Business)

Regional Sales Coordinator - Ewallet

Zero Five Zero Telecom
Dubai
01.2021 - 12.2021
  • Company Overview: Etisalat Direct Distributor (Ewallet Merchant Acquisition)
  • Processed Merchant onboarding document updation and completion, Allocating QR Codes to approved merchants.
  • Managing schedules and delegating tasks to team members for efficiency.
  • Etisalat Direct Distributor (Ewallet Merchant Acquisition)

Sales Supervisor

Zero Five Zero Telecom
Dubai-Sharjah
12.2016 - 12.2020
  • Company Overview: Etisalat Direct Distributor (New Sim cards and Recharge cards Sales)
  • Managed sales team and operations across assigned territories, leading a team to achieve consistent revenue growth.
  • Developed and executed sales strategies to expand market share in the telecom sector.
  • Etisalat Direct Distributor (New Sim cards and Recharge cards Sales)

Area Sales Manager

Bharti Airtel Ltd
Calicut-Malappuram
02.2012 - 11.2016
  • Managed prepaid business across multiple territories handled urban and rural distributors.
  • Achieved Kerala Circle's highest base growth (24.1%) in 2015–2016.
  • Increased revenue from ₹90 lakhs to ₹1.3 crore within a year.
  • Won multiple awards including Circle Topper in LSO vs SSO Ratio and Airtel Money Merchant Acquisitions.
  • Qualified for national contests 'March to Macau' and 'Race to Bali' by exceeding 110–120% of targets.

Rural Sales Officer

Bharti Airtel Service Ltd
Hosur-Krishnagiri-Salem
05.2007 - 01.2012
  • Oversaw rural distribution for 10–18 distributors across multiple territories.
  • Achieved revenue growth from ₹25 lakhs to ₹90 lakhs in 7 months.
  • Elevated market position from No. 3 to No. 1 CMS leader within 4 months.
  • Expanded rural coverage by appointing new RSS partners in underperforming regions.

Sales Executive - Postpaid Sales

Bharti Airtel Ltd
Coimbatore
06.2006 - 04.2007
  • Cleared outstanding dues for Coca-Cola accounts and migrated 200 connections to Airtel Postpaid.
  • Achieved significant growth in corporate connections through targeted sales strategies.

Education

Bachelor of Arts - Literature

Navabharath Educational, Karnataka
04-2004

Skills

  • Sales and business development
  • Distributor and channel management
  • Team leadership and training
  • CRM software proficiency
  • Negotiation skills
  • Client relationship management
  • Strategic planning

Languages

  • Malayalam, Write & Speak
  • Tamil, Write & Speak
  • English, Write & Speak

Personal Information

  • Father's Name: Ali
  • Date of Birth: 09/11/82
  • Marital Status: Married

Timeline

General Manager - ERS Foodstuff Trading LLC
08.2024 - 07.2025
Area Sales Manager - Zero Five Zero Telecom
01.2022 - 06.2024
Regional Sales Coordinator - Ewallet - Zero Five Zero Telecom
01.2021 - 12.2021
Sales Supervisor - Zero Five Zero Telecom
12.2016 - 12.2020
Area Sales Manager - Bharti Airtel Ltd
02.2012 - 11.2016
Rural Sales Officer - Bharti Airtel Service Ltd
05.2007 - 01.2012
Sales Executive - Postpaid Sales - Bharti Airtel Ltd
06.2006 - 04.2007
Navabharath Educational - Bachelor of Arts, Literature

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RAFEEQUE K. ASales & Marketing