RAGHAV DEWAN
Summary
With 3 years of experience as a navigator in the dynamic seas of Key Account Management and Brand Management, I've charted courses to success through strong relationships and strategic growth. In the realm of Key Account Management, I've woven webs of trust with key clients, steering towards shores of satisfaction and long-term partnerships. Meanwhile, in Brand Management, I've wielded the brush of creativity to paint vivid brand stories, crafting identities that resonate and strategies that soar. Armed with insights, innovation, and an unwavering compass, I'm poised to navigate the waters of business and brand towards new horizons of success.
Overview
3
3
years of professional experience
Work History
KEY ACCOUNT MANAGER
VUI Consultancy
Gurugram
11.2022 - Current
- Developed and maintained strong relationships with key clients, resulting in increased customer satisfaction and retention.
- Implemented strategic account plans to identify growth opportunities and drive revenue generation.
- Spearheaded ATL marketing campaigns (TV, radio, print) to boost brand visibility and reach.
- Orchestrated BTL activities (events, sponsorships, direct mail) for audience engagement and conversion.
- Analyzed campaign metrics for strategy refinement and goal attainment.
- Fostered seamless collaboration with agencies, media partners, and internal teams for effective execution.
- Collaborated cross-functionally with sales, marketing, and product teams to forecast demand and anticipate client needs.
- Formulated and executed brand strategies to strengthen brand identity and equity.
- Defined brand positioning and messaging to differentiate the brand in the market.
- Implemented CRM systems to streamline customer data management and enhance customer experience.
- Developed customer segmentation strategies for targeted marketing campaigns.
- Managed brand communication across various channels, ensuring consistency and effectiveness.
ASSISTANT MANAGER
More Retail Private Limited
Mumbai
02.2022 - 11.2022
- Assisted in developing and executing brand strategies to enhance brand awareness and equity.
- Supported the planning and implementation of Above-the-Line (ATL) marketing campaigns, including TV, radio, and print advertising.
- Coordinated Below-the-Line (BTL) marketing activities such as events, sponsorships, and direct mail campaigns to engage target audiences.
- Contributed to marketing activation initiatives to create memorable brand experiences and drive consumer participation.
- Conducted market research and analysis to identify market trends and consumer insights.
- Implemented innovative marketing activation initiatives to create memorable brand experiences and foster consumer loyalty.
- Analyzed market trends and consumer insights to inform strategic decision-making and campaign optimization.
- Managed marketing budgets, monitored campaign performance metrics, and reported on ROI to stakeholders.
- Conferred with advertising managers to develop and implement marketing plans
MANAGEMENT TRAINEE
Kellogg
New Delhi
03.2021 - 08.2021
- Identified the best sellers in the breakfast market segment
- Fulfillment of the assortments as per the demand in the market and analyzing the average basket size, ASP and the customer segment of the breakfast market of Delhi NCR
- Managed customer expectations and helped navigate sales processes
- Conducted market research to assess customer needs and preferences
- Participated in sales meetings and presentations to gain knowledge and insight
- Executed marketing plans to support new product launches and promotions
- Monitored competitor activities and pricing strategies to compare performance
- Designed sales presentations and materials incorporating unique selling points and provided key messages
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Conducted market research to identify potential customers and opportunities.
Education
MBA -
IBS Gurgaon
Gurugram, Haryana02.2022
BBA -
BCIPS
Dwarka, Delhi01.2020
Skills
- Brand Management
- Interpersonal Communication
- Key Account Management
- Client Relationship Building
- Data-driven decision-making
- Cross-Functional Collaboration
- Business strategies
- Project Planning
- Negotiation
- Campaign Planning
Languages
English
Timeline
KEY ACCOUNT MANAGER
VUI Consultancy
11.2022 - Current
ASSISTANT MANAGER
More Retail Private Limited
02.2022 - 11.2022
MANAGEMENT TRAINEE
Kellogg
03.2021 - 08.2021
MBA -
IBS Gurgaon
BBA -
BCIPS